Forget 101Mbps Internet service or even the 160Mbps available in on J:COM in Japan, Virgin Media is about to put a lucky few of its slick new modems to real work, testing 200Mbps internet, "full HD" broadband content (we take that to mean 1080p) and 3D. All delivered via DOCSIS 3.0, the downside is that at least for the next six months this pilot project will be extended only to about 100 "lead adopters" around Ashford, Kent for testing. We've heard all we need to get packed for a move, how about you?

[Via Hexus]

Right on the heels of BBC launching iPlayer HD, now UK residents can watch the same content directly on their HDMI-connected telly on Virgin Media's V+ service. Check one off the list, now we're just waiting for iPlayer HD on Macs, PS3 and what else?

While BT Vision is currently cooking up a way to bring major UK programming to one place via IPTV, Virgin Media is already taking things one step further by bringing thousands of hours of ITV on-demand content to subscribers. The agreement will, in essence, give ITV its largest ever potential on-demand audience -- you know, now that Virgin's 3.5 million customers can view hours upon hours of ITV1, ITV2, ITV3 and ITV4 material at their leisure. We're told that hit shows like Coronation Street and Emmerdale will be "made available for seven days after being broadcast as part of Virgin Media's free Catch up TV service," and there will even be a small subset of HD VOD programming to choose from. Not a raw deal at all for existing / to-be VM subs.

Remember that fanciful cable modem that Virgin Media unveiled last month? Now it's clear as day what it will be used for. This week, the operator has announced the launch of its lightning fast 50Mbps high-speed internet service in the UK. The service has instantly placed VM at the top of the class in terms of speed, though it certainly won't come cheap. Reportedly, it'll run locals some £51 ($77) per month, though the monthly fee is lowered to £35 ($53) if users also take a Virgin phone line for £11 ($17) / month. There's no mention of what regions will have access right away, though it should be rolled out "country-wide" over the next six months. Not to be completely outdone, rival BT has also come forward with plans to trial a 40Mbps service during the summer of 2009. Who knows -- maybe our "status quo" 2Mbps connections will eventually be akin to 56k modems of yesteryear.

[Thanks, Alex]

Virgin Media's in a pretty big hole compared to Sky on the HD front. As it stands, VM has a single linear high-def station (BBC HD), while Sky delivers 29. Pretty easy choice, right? Virgin Media's CEO Neil Berkett, in a presentation to the UBS Global Media and Communications Conference in New York, noted that it was looking to "level the linear content playing field versus Sky," and also mentioned a "plan to add linear high-definition channels." Unfortunately, he failed to elaborate on a quantity or time frame for delivery, but at least we know it's on the front burner. In fact, a company spokesperson added after the conference that it was "in ongoing discussion with a number of broadcasters with regard to new SD and HD channels and [that it was] currently evaluating HD plans for 2009." Here's hoping "evaluating" turns to "results" in the not-too-distant future.