Our trip to Dolby's San Francisco lab facility was mind-blowingly great, but it turns out that the company is ramping up efforts to let you get behind the "double D" logo. Things have come a long way from optically-encoded film audio and analog tape noise reduction, so Dolby just launched a campaign to bring everybody up to speed on how much higher your grin factor will be if you treat yourself to great surround sound in your home and on-the-go audio setup, no matter if music, movies or games are your cup o' tea. Fire up your browser and hit the links below -- the company is blanketing the webisphere with a microsite, special twitter activity (a little birdie mentioned the magical "giveaway" word), YouTube and flickr. Things will get really fun, however, if you push back from the keyboard, venture into the sunlight and get yourself into the Dolby truck as it makes the rounds at special events around California. Planned stops for the funhouse on wheels are in the links below; you'll see why we'd like to "borrow" this little rig chock-full-of audio wizardry to go alongside our own CES double-wide.

Read - truck schedule
Read - campaign microsite
Read - twitter feed
Read - YouTube
Read - Dolby's flickr feed

If your doctor was getting up to speed on a new surgical procedure via video footage, you'd want that video to be in HD, right? Thanks to Dr. Diethrich, a co-owner of VAS Communications in Phoenix and also Medical Director at Arizona Heart Hospital, that's now a possibility -- VAS Communications recently rolled out its HD production truck, complete with its own 2.4-meter antenna for satellite uplink. Also onboard are a Panasonic HD video switcher and an Yamaha digital audio console for putting everything together. The "HDMD" is the first HD production truck in Arizona, so you just know that between medical telecasts it's been pressed into action for local news work.

Rest assured, Canadians -- your tax dollars are hard at work. So long as you consider the delivery of more HD hockey "work," that is. Believe it or not, the taxpayer-funded CBC has thrown down nearly $24 million on a pair of broadcasting trucks "so it can show hockey games and cultural events in high-definition." According to CBC spokesman Jeff Keay, it decided to purchase them because doing so provided "better value for the taxpayers" given that it would "cost more to lease them." Granted, it does cost around $55,000 total to broadcast a hockey matchup in high-def, but still, $24 million is a lot of cheese. Ah well, one more reason to buy into HD, right? Wait, you sort of already have if you're Canadian...

[Image courtesy of Flickr]

Flat panel manufacturer's disgusting obsession with being thin is coming to a high-end location near you, thanks to Hitachi's "Thin is in Motion" campaign. Focused on its 1.5-inch thick ultra-thin family of LCDs, the company is sending four trucks around the country equipped with 32- and 37-inch display models on rotating pedestals (because who doesn't watch their HDTV from the back or side angle?) to show off how thin they are. We wouldn't advise showing these to impressionable "fat" panels, for fear of psychological damage.