Surveys are really like a bad reality show or a train wreak, we just can't help but read them and this latest one from Frank N. Magid Associates is really something. Beyond the usual suspects, like only 63 percent of HD owners believing they are watching HD, is the fact that 13 percent of the respondents said they'd never heard of Hi-Def. We'd just love to hear how this question was phrased, because even the most introvert technophobes that we know have heard of HD. In fact we just can't think of a scenario where someone who lives on the grid wouldn't know what HD is.

You know what the least accurate type of survey is? One where you ask someone what they'd pay for something, because we don't know about anyone else, but the answer is almost always, "as little as possible." So it isn't much of a shocker that when asked, only 43 percent of those interested in 3D at home, said they're willing to spend an extra $200 for a 3D capable HDTV. Of that same group who actually wants 3D, only 33 percent would be willing to spend an extra $50 on a 3D capable Blu-ray player -- no clue why these two numbers aren't the same, guess the respondents didn't think about where the 3D content would come from. Although these numbers aren't encouraging, we wonder if a similar survey was ever conducted for 1080p HDTVs. We say that because at this point most consumers wouldn't think about buying a 720p HDTV and 3D is a much bigger upgrade.

According to Nielsen's surveys, only 1.1% of U.S. households still aren't able to receive TV signals since the digital TV switch June 12. That's 1.3 million homes that have made the necessary changes since analog said goodbye, with 229,000 doing so just in the last couple of weeks. If you're reading this and somehow still aren't ready, don't forget to pick up a coupon now. Need all the dirty details? Click over for the full PDF report.

With mere hours separating us from an analog TV broadcast-free existence, Harris has released poll results indicating many may switch to free OTA broadcasts, shutting off their current cable and satellite subscriptions. The way we see it, the 55 percent indicating they were either somewhat or very likely to switch to antenna probably represent many people who are only just finding out you can get HDTV without paying for service -- not to mention those who are paying and not even watching high definition at all. Still, with the channels available on digital TV broadcasts plus online streaming, there's a lot more choices, anyone else stepping back from their pay-TV habit?

In the last update before analog TV goes off after June 12, Nielsen's results indicate 2.5% of, or 2.8 million U.S. homes are still completely unready and will be cut off after it goes through. That's around three million less than it was the last time we were this close to the DTV transition, hopefully all reading this are on the digital television ready side (six easy steps right here.) Don't forget, many stations are switching at different times, so check your local broadcasters before rescanning so you don't have to do it twice, Friday night / Saturday morning is probably your best bet.

A good six months after the Leichtman Research group published figures pushing HDTV penetration over one third of the U.S., Nielsen's February survey has produced similar numbers, indicating a rise from the 23% it found prior to the holiday season. Whatever the cause for the jump and the discrepancy, there's plenty of numbers to digest, for those into that. Want to know how many televisions (including SD) the average HDTV owner has? 3. There's still a gap between those who have an HDTV, and the 28% actually able watch HDTV broadcasts, assumed to exist not only because of a lack of consumer education, but also that people are unwilling to add to their cable/satellite bill on a monthly basis to tune in to HD. Punch the read link for the full breakdown, we're sure there's an interesting factoid or trend buried in there somewhere.

Just in case you needed another reminder that despite some interesting developments, digital isn't quite overtaking disc just yet, as NPD's latest figures indicate 63 percent of consumer spending is still on DVD purchases. Blu-ray purchases snapped up 7 percent, rentals of DVD and Blu-ray discs together were rolled up to take 18 percent of the pie, VOD accounted for 9 percent with 3 percent of the cash left for digital downloads and online streaming. Still, all wasn't lost for internet based options, while out of the more than 11,000 surveyed only 9 percent of those with internet at home reported watching a movie via streaming that's up 4 points from last year, same for rented downloads, up to 8 percent from 4 in the previous year. The much hyped video game console marketplaces? Less than 5 percent of consumers have checked them out yet (We'll wait for one to launch on Wii.) Interestingly, but not all that surprising given the crossover, the same people into digital video are also heavy consumers of Blu-ray and DVD, but the overall indication is that packaged media still has some time in the spotlight before consumers find a reason to switch.

[Via Electronista]

We don't know exactly what the next generation of TiVo hardware will be like, but if these survey screenshots are to be believed, we have an idea what they might be called. EHD reader Justin tipped us off to a recent online survey road testing new names like TiVo eVO, TiVO OmniBox, TiVo Series4 and TiVo OnDemand for new hardware with the TiVo features we've come to know and love plus video on-demand access. Squaring off against competition like the Roku player and Xbox 360, peep the gallery and see how these roll off the tongue, or suggest innovation and environmental friendliness.

Looks like Brits have something more important on their minds than HDTV, with survey results indicating that although 99% of consumers were aware of HD only 11% are planning on buying one this year. Of course, one must take online polls with a grain of salt, but the results must be troubling for projected rollouts of HD and beyond, with 53% indicating they don't have it and don't plan to buy. The problem? Tight wallets and a "perceived lack of content." We'll wait until the HD Dr. Who Planet of the Dead special airs and see if that shifts the numbers any.

As with most industry sectors, there hasn't been an awful lot of incredibly great news flowing from LCD makers. Thankfully, that's changing this month, as a new DisplaySearch release shows the first increase in unit shipments and revenues since September of last year. By the numbers, we're looking at month-over-month growth of 23 percent, with large-area TLT LCD revenues reaching $2.96 billion. Of course, laptop PC and monitor panels still outsold panels for TVs, but not by a huge margin. As for the company breakdown in terms of overall LCD revenue, Samsung was predictably atop the pile with a 30.2 percent market share, while LG Display followed with 26.8 percent. For the rest of the figures, just give that read link a tap.

Wonder why TV manufacturers are so happy to jam the Internet into TV sets? A recent In-Stat survey reveals that synchronizing the web and TV programming could be key going forward, since so many people (up to 50% of men and 30% of women, depending on age group) already watch TV while using a computer. They'll need to figure something out to keep customers attention, with results also indicating that around 15% of consumers plan to cut back on subscription TV, Internet and mobile services over the next year, which could trim up to $5 billion in revenue. Of course, you'll have to drop $3,495 to find out more about TV viewing habits including consumer interest in Internet TV services, so we wouldn't be surprised to see the pay TV execs that cough up for this kind of data put it to use sooner rather than later.

We can already envision the flame fest on this one, so we'll just cut to the chase. Jonathan Berger, professor of music at Stanford, has been conducting some pretty interesting tests on incoming students, and he's been recording results that'll surely make audiophiles cringe. He has been asking his students to listen to tracks in MP3 format as well as in formats of much higher quality, all while asking them to select the one they like best; increasingly, youngsters have been choosing the sizzling, tinny sounds of MP3 over more pure representations. The reasoning may have more to do with psychology that audiology, as many conclude that generations simply prefer what they're used to. Ever known someone to swear that vinyl sounds best, pops and all? So yeah, what we've really learned is that MP3 is more of an "acquired taste," but those still attempting to build their SACD collection should be genuinely afraid of the future.

[Via techdirt, image courtesy of iasos]

Believe it or not, marketing goes a long way. According to a new joint study conducted by the Consumer Electronics Association (CEA) and the Entertainment and Technology Center at the University of Southern California, interest in 3D (at least in America) is on the rise. The research found that within the past 12 months, nearly 41 million US adults have reported seeing a 3D movie in theaters, and of those, around 40 percent admitted that they'd prefer to watch a movie in 3D versus 2D. We're struggling to determine whether to focus on the fact that over half would actually prefer the 2D version, or whether it's a good thing that the pro-3D crowd is as high as 40 percent. At any rate, the study also found that 16 percent of consumers are interested in watching 3D movies or TV shows within their home, while 14 percent are interested in playing 3D video games. Ready for the most amazing statistic? Over half of those polled said that having to wear special glasses or hold their heads still while watching a 3D TV program would have "no impact on them purchasing a 3D set for their home." Hmm.

[Image courtesy of TheAge]

Apple may say that its Apple TV is just a hobby, but we know better. A recent survey for Apple TV users took a deep look at all activities users engaged in, and potentially more important, at which activities they didn't engage in. With the recent surge in interest in digital downloads, Apple has to be considering how it could exploit its box to take advantage of newfound interest, but that would likely require it to open its traditionally locked doors and allow other applications to ride shotgun. We already know that many users add extra capabilities not sanctioned by Apple, but boy, can you imagine the marketing on this thing if boxee, HD Netflix and Amazon Video On Demand were natively supported? We can dream, can't we?

We've seen all manner of remote control, from numberless to sliders to the hand-waving variety, but Strategy Analytics believes its latest survey indicates the ideal TV media browsing device is something like the Nintendo Wii controller. Topping PC-style keyboards, traditional remotes and voice control in that order the motion-sensitive point and click nature of the Wiimote gives it a leg up on the competition in the ten-foot interface battle. Ready to switch from tennis to Boxee without changing controllers, or are you still looking for the nearest touchscreen input laced Harmony product?