Sky TV has made its arrival on the Xbox 360 today in prompt fashion, with live streaming and on-demand video available, and the keen lads over at Electric Pig already have a preview of the service in action. Their immediate reaction was that the Sky Player interface was "ultra-speedy" and easily navigable using the 360 controller. Streaming at the high-quality setting (alas, there's no HD on offer yet) was also no problem on a 4Mb broadband connection, though they reserve their highest praise for the on-demand content which was pumped through within a couple of seconds of selection and benefits from an "astonishingly well-designed interface." For the full impressions of the subscription-based service, which starts out at £15 per month, hit up the read link below.

Just as it did earlier this year, Microsoft has opened the preview program to let the most hardcore of Xbox 360 owners poke around the updated dashboard -- presumably with access to all the 1080p instant-on streaming, Twitter, Facebook and Last.fm add-ons we've been expecting -- ahead of its official release in order to shake out any remaining bugs. While worldwide console owners should scrape together console IDs, make & model of your TV, router and more in hopes of receiving an invite next week, a little more concrete news is in order for the UK, with the console launch of Sky TV nailed down for October 27. You'll have to wait until then to find out exact pricing and channel line up availability, 'til then it's a matter of finding out who on your friends list is most suited for the inevitable football viewing party.

[Via Joystiq & NeoGAF]

Read - Xbox Live update Preview Program
Read - Xbox.com - Set a date for Sky Player!

Live Sky TV viewing via Xbox 360 didn't make it into the most recent dashboard update, readers report page 17 of the network's most recent SkyMag indicates it will arrive around mid-October. Additional details flesh out what's available, while all Xbox Live Gold members (in the appropriate areas) will get access to the Sky Player similar to the PC implementation, you will need a Sky subscription with the appropriate channels to view sports and movie content. Look out for more updates at the skyplayer.com/xbox360 site, while those of us beyond the network's reach wonder whether we can expect other features like Twitter (you're following us, right?) Facebook and 1080p instant-on movie streaming to arrive at roughly the same time.

[Thanks, David]

With the Custom Electronic Design & Installation show in Atlanta only a month away, we thought it'd be fun to try and predict the future by laying out our expectations for Windows Media Center. The way we see it, CEDIA is the perfect launching pad for Windows 7 Media Center. For starters it is just over a month before the official release of the OS, but more so because Microsoft has used the venue in the past to announce new Media Center features. We really believe that this is going to be the year that Redmond brings everything together, so if you're the type who doesn't think it'll ever happen, then click through to find out why we think you're wrong.

Another day, another ignorant article about high definition. This time it's Peter Bradshaw, film critic for Guardian.co.uk, claiming Humphrey Bogart would have any cameraman approximating a "high definition" effect thrown off the set. Blatantly ignoring the fact that movies of that era were made on 35mm film with more resolution than even 1080p Blu-ray can display, Bradshaw claims that instead of a HDTV, viewers would be better off with a standard definition projector and DVDs. This is all in response to a recent Sky ad campaign (check out the video with Sir Anthony Hopkins dropping in Rutger Hauer's Blade Runner monologue after the break, plus the original) promoting the broadcaster's new HD transfers, allowing home viewing of many older films in quality that would be impossible unless you'd seen it the first week in theaters, and with sound that likely surpasses anything available at the time. What someone should explain to Mr. Bradshaw and so many others with this misconception is that HDTV allows us to see the movie closer to the way it was meant to be seen when it was originally mastered, with all the detail that was present. Provided a high quality transfer, there's plenty of reasons to catch old flicks in a new format, so spread the word.

US Americans, go ahead and enjoy your Netflix streaming over your Xbox 360, Brits are about to land a deal that'll put live football, TV, and films over Microsoft's broadband-enabled console -- a first live television service for Xbox 360 anywhere. Beginning in Autumn, Xbox Live subscribers in the UK and Ireland will gain access to Sky's Sky Player service that includes subscription-based live, on-demand, and pay-per-view access to your favorite shows without the need for an additional set-top-box or satellite dish. Unfortunately, specifics like prices and channel line-up have not been announced, though content is expected to be similar to the Sky Player service already available on Macs and PCs. Of interest, Xbox Live users will be able to watch sporting content together virtually and sling insults and taunts at one-another via avatars or virtual personas. Something that will lead to slurring songs in a fit of semi-social inebriation or fisticuffs, depending on the score. One more image after the break.

[Via Gadgetoid]

Sky has already successfully tested its 3D broadcasting capabilities, and hinted that the 2012 London Olympics could be comin' at ya like never before, but it now looks like the broadcaster could be set to roll out the service even sooner than many expected. According to Sky's Chief Engineer Chris Johns, Sky now has the "capability for homes to see 3D by year-end," although he unsurprisingly didn't offer any firm timeline for an actual rollout, or even a confirmation of the exact type of 3D system that'd be used, saying simply that they're continuing to test different systems and that he envisions it to be "glasses-based in some form." He also added that Sky is focused on building a content library "over the coming year," so that would seem to suggest that an actual launch would come very near the end of the year, if not later.

[Via Register Hardware, thanks SK]

Given that Sky already sounds pretty confident about the possibility of a 2012 Olympics in 3D, we aren't shocked at all to find that its 3D tests have been successful thus far. Nevertheless, the BBC is reporting today that the satcaster has "successfully tested the delivery of 3D programming to a domestic television, via a high-definition set-top box." It has already begun to film a number of events in 3D over the past few months, and now that it has proven to itself that the technology is viable, it's working to find a way to bring it to viewers. In related news, the report also mentioned that Sky's director of strategic product development Gerry O'Sullivan stated that it now had "nearly 600,000 HD customers," and he even insinuated that HD was, in fact, not just "a niche product." That's the spirit, chap!

[Thanks, Martin]