Sky TV has made its arrival on the Xbox 360 today in prompt fashion, with live streaming and on-demand video available, and the keen lads over at Electric Pig already have a preview of the service in action. Their immediate reaction was that the Sky Player interface was "ultra-speedy" and easily navigable using the 360 controller. Streaming at the high-quality setting (alas, there's no HD on offer yet) was also no problem on a 4Mb broadband connection, though they reserve their highest praise for the on-demand content which was pumped through within a couple of seconds of selection and benefits from an "astonishingly well-designed interface." For the full impressions of the subscription-based service, which starts out at £15 per month, hit up the read link below.

Just as it did earlier this year, Microsoft has opened the preview program to let the most hardcore of Xbox 360 owners poke around the updated dashboard -- presumably with access to all the 1080p instant-on streaming, Twitter, Facebook and Last.fm add-ons we've been expecting -- ahead of its official release in order to shake out any remaining bugs. While worldwide console owners should scrape together console IDs, make & model of your TV, router and more in hopes of receiving an invite next week, a little more concrete news is in order for the UK, with the console launch of Sky TV nailed down for October 27. You'll have to wait until then to find out exact pricing and channel line up availability, 'til then it's a matter of finding out who on your friends list is most suited for the inevitable football viewing party.

[Via Joystiq & NeoGAF]

Read - Xbox Live update Preview Program
Read - Xbox.com - Set a date for Sky Player!

Live Sky TV viewing via Xbox 360 didn't make it into the most recent dashboard update, readers report page 17 of the network's most recent SkyMag indicates it will arrive around mid-October. Additional details flesh out what's available, while all Xbox Live Gold members (in the appropriate areas) will get access to the Sky Player similar to the PC implementation, you will need a Sky subscription with the appropriate channels to view sports and movie content. Look out for more updates at the skyplayer.com/xbox360 site, while those of us beyond the network's reach wonder whether we can expect other features like Twitter (you're following us, right?) Facebook and 1080p instant-on movie streaming to arrive at roughly the same time.

[Thanks, David]

US Americans, go ahead and enjoy your Netflix streaming over your Xbox 360, Brits are about to land a deal that'll put live football, TV, and films over Microsoft's broadband-enabled console -- a first live television service for Xbox 360 anywhere. Beginning in Autumn, Xbox Live subscribers in the UK and Ireland will gain access to Sky's Sky Player service that includes subscription-based live, on-demand, and pay-per-view access to your favorite shows without the need for an additional set-top-box or satellite dish. Unfortunately, specifics like prices and channel line-up have not been announced, though content is expected to be similar to the Sky Player service already available on Macs and PCs. Of interest, Xbox Live users will be able to watch sporting content together virtually and sling insults and taunts at one-another via avatars or virtual personas. Something that will lead to slurring songs in a fit of semi-social inebriation or fisticuffs, depending on the score. One more image after the break.

[Via Gadgetoid]

Sky's web-based Player is a fine tool for catching Premiership football and the like, but the omission of HD is a sad one. With tons of other online video portals out there making the jump to high-def, there doesn't seem to be a valid excuse for Sky to wait hesitantly on the sidelines. According to Director of OnDemand Griff Parry, HD streaming channels via the internet "are coming," but the current player will remain SD only for the "foreseeable future." When asked why that was, he proclaimed that Sky couldn't "deliver it reliably to the majority of people." In other words, it would rather play things safe and deliver a consistent product rather than field the scads of troubleshooting calls from folks unable to remedy dropped frames. Sigh -- another opportunity pushed aside for the sake of convenience.