Black Friday ads leaking all over town, we've rounded them up

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We are disappointed that a preliminary injunction has been placed on the sale of RealDVD. We have just received the Judge's detailed ruling and are reviewing it. After we have done so fully, we'll determine our course of action and will have more to say at that time.[Via Electronista]

Congratulations Blu-ray, you might be ready to step into the zone of mass market acceptance, as NPD's retail tracking service found Q1 sales of standalone players up 72 percent over last year, moving over 400,000 units with a 14% increase in dollar sales. Last year sure the format survived mad fights but high prices were a setback; fast forward to March when an online survey of 6,994 people found awareness has reached 90 percent in the last six months, with customers fascinated by its updates. Although BD-Live is looking more and more like an unneeded gimmick, the real facts are people care about cost and average player prices dropped from $393 last year to $261 in 2009. The "Blu-ray report" suggests the magic number is $214 for folks like Shawn Marion, so more room might be needed to breeze, and could come as soon as this fall around the time Vizio's player finally appears. It might be tragic for Vudu, CBHD and others trying to get a foothold, but Blu-ray's magic wand is word of mouth - so while much talked about, but much lower selling tech like Kindle is happy as hell to get a record deal, right now Blu-ray's unique skills can't be compared.
Adams Media Research hasn't always had the most positive outlook on Blu-ray numbers, but its latest report indicates that despite the current state of the economy and the still-high price of Blu-ray discs the format is continuing to grow, with year to date numbers that nearly double those from last year at around 9 million compared to 4.8 million at this point in 2008. As usual, Andy Parsons of the BDA had a positive quote to give Video Business, since he was "delighted" by the figures, which also included an estimated total of 10.5 million Blu-ray households (including dedicated players and PS3s, no word if laptops played into that figure.) It's another year later, and there've been many more Blu-ray players sold so the growth isn't surprising, but there's also a lot more competition looking for the 1080p crown,but it looks like most are still hopping on the Blu bandwagon.
In a shocking development, Twilight's mostly tween girl audience may not have quite bought into this Blu-ray thing yet, since despite selling 5.2 million copies of the weekend, the movie only managed to move less than 5% of that total on Blu-ray. Making the HD edition available only at Target and Best Buy likely didn't help, but earlier reports pegged the director as extremely pleased about how the vampire's sparkling effect turned out in HD, so Summit Home Entertainment and the BDA may have missed a great opportunity to expand their audience. Well, there's always Twilight 2.










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