The surface science geeks out there already know that surface plasmons have enjoyed use in spectroscopic fluorescence measurements, but that's about as exciting as chamomile tea at a narcolepsy convention. However, those same surface plasmons have been used by Korean researchers to increase OLED efficiency by 75-percent while also increasing intensity twofold -- and that gets our attention. Note we said "researchers," though; the results were obtained with silver nanoparticles under high vacuum conditions -- in other words, a surface science lab. Although the word is that this technique can be used for flexible OLEDs, we won't be holding our breaths. Heck, at this point, we'd settle for relatively inefficient, inflexible, affordable OLEDs somewhere north of 20-inches.

Ah, holographic storage -- you've held so much promise for cheap optical media since you were first imagined in research papers published in the early 60s. Later today, GE will be trying to keep the dream alive when it announces a new technique that promises to take holographic storage mainstream. GE's breakthrough in microholographics -- which, as the name implies, uses smaller, less complex holograms to achieve three-dimensional digital storage -- paves the way for players that can store about 500GB of data on standard-sized optical discs while still being able to read DVD and Blu-ray media. Better yet, researchers claim a price of about 10 cents per gigabyte compared to the nearly $1 per gigabyte paid when Blu-ray was introduced. The bad news? We're talking 2011 or 2012 by the time microholographics devices and media are introduced and even then it'll only be commercialized for use by film studios and medical institutions. In other words, you'll likely be streaming high-def films to your OLED TV long before you have a microholographic player in the living room.

Update: And out pops the press release.

The odds-on favorite for the display technology to supplant LCD dominance is, of course, OLED. Based on the current woes in the plasma display space, color accuracy and black levels (which OLEDs have in spades) might not be enough to upset the LCD applecart, so it's no surprise to see so much research aimed at bringing up the output efficiency of OLEDs. For its part, Toshiba is playing around with diffraction gratings to increase the brightness (specifically, the coherency) of OLED displays. The silica nano-gratings have yielded a 60-percent increase in light extraction efficiency, no small potatoes. File this one under "research," as Toshiba itself says this tech is years away from commercial reality; of course, Toshiba's been saying that about OLED for a long time now.

The CEA had expected that sales of Blu-ray decks would reach around 5.7 million units this year, and while some may quickly assume that this whole economic crisis may sideline that forecast, many analysts are saying that it could actually help matters. On one hand, it's easy to assume that potential BD buyers will opt to simply hold tight to their funds, but on the other, many may justify the purchase of higher-end in-home electronics given that they'll be spending less time out on the town. Tim Alessi, LG Electronics product development director, confessed that he was "still in agreement with the CEA's estimates that Blu-ray decks have the potential to double this year to roughly 5.7 million units. Jonathan Zupnik, Sears audio/video/TV DMM, stated the following: "As we are hearing the opening price point is already flashing $149 - it needs to be $99 to really get things going. Even with that, as long as the movies are over $20 that will continue to keep things at a relatively slow pace. The consumer is used to [disc prices of] $13.99 at launch and picking through bins at $3.99." We totally hear you, Mr. Zupnik.

Futuresource Consulting has produced some rather controversial predictions before, so it's not at all surprising to find that it was this firm that forecast a whopping 100 million Blu-ray Disc would be sold in 2009. As we wait for BD sales to exceed DVDs in 2012, we're told that consumers are on pace to purchase in excess of 100 million Blu-ray Discs across the US, Western Europe and Japan this year. Mai Hoang, Senior Market Analyst, even concluded that in America, BD has moved from "early adopter phase through to early majority," noting that in the US last year, BD video retail sales increased some 320 percent to 24 million units. Couple that with rampant growth in the UK, and that 100m figure seems just a wee bit more believable. Of course, it's not like these guys really have any accountability in any of this, but at least these conjectures will lead to some pretty fiery discussions, right? [Warning: PDF read link]

[Via Joystiq]

Believe it or not, marketing goes a long way. According to a new joint study conducted by the Consumer Electronics Association (CEA) and the Entertainment and Technology Center at the University of Southern California, interest in 3D (at least in America) is on the rise. The research found that within the past 12 months, nearly 41 million US adults have reported seeing a 3D movie in theaters, and of those, around 40 percent admitted that they'd prefer to watch a movie in 3D versus 2D. We're struggling to determine whether to focus on the fact that over half would actually prefer the 2D version, or whether it's a good thing that the pro-3D crowd is as high as 40 percent. At any rate, the study also found that 16 percent of consumers are interested in watching 3D movies or TV shows within their home, while 14 percent are interested in playing 3D video games. Ready for the most amazing statistic? Over half of those polled said that having to wear special glasses or hold their heads still while watching a 3D TV program would have "no impact on them purchasing a 3D set for their home." Hmm.

[Image courtesy of TheAge]

Given just how few Europeans are actually biting on pay-HDTV, we suppose we're not too surprised to see the results from Parks Associates Research's latest study. In looking at a number of European nations, the firm found that some 80 percent of broadband households "prefer a more traditional option for viewing video, including going to the cinema or watching a DVD." John Barrett, director of research at the company, noted that it "will be difficult for companies to sell video streams and downloads to consumers in Europe when there is this undercurrent of reluctance." Of course, we're not sure we believe all this doom and gloom -- surely it's just a matter of time before Euro cable companies are pulling the same trick as Comcast and TWC are looking to do. Or, so we hope.

Not that we didn't see it coming, but it's still somewhat deflating to watch the dream die. Preliminary DisplaySearch numbers are showing that LCD TV shipments slipped year-over-year for the first time since this style of tracking began, though on the bright side, the decline was but a meager two percent. More specifically, shipments slipped from 8.9 million units in Q4 2007 to 8.7 million units this past quarter. Things look a touch grimmer when viewing all TV shipments, as those fell seven percent in North America to 10.7 million units in the same period. The crazy part? Shipments of plasma TVs increased 28 percent quarter-over-quarter and 10 percent year-over-year, and all the while, we're seeing PDP makers jump ship like the end is near. Ah well, more statistics and figures await those that love 'em in the read link below.

We already heard late last year that HDMI adoption was on the rise, and now a new report from In-Stat asserts that the famed port is just about ready to take other areas of consumer electronics by storm. With HDMI adoption reaching nearly 100 percent in HDTVs, it's expected that 85 percent of IPTV set-top-boxes will have an HDMI port by 2012, while 10 percent of portable media players can say the same in just under three years. Also of note, HDMI-enabled product shipments are expected to increase overall at an annual rate of 23 percent up until 2012, while DVI-enabled shipments are forecast to decline at an annual rate of 30 percent through the same year. Ah, the unavoidable passing of the torch, so to speak.

Research firm In-Stat is back with updated numbers on the amount of HDTV owners / HD programming consumers there are in the US, and needless to say, there's still quite the gap. The most recent report points out that the "number of US HDTV households, defined as households having both an installed HD-capable TV set and also receiving and watching HD programming, increased by almost 40% in 2008." That said, the growth rate could have been much, much larger. In America, there are over 39 million homes with an installed HDTV, yet just 22 million of those are tuning into HD programming. From a worldwide perspective, we are glad to see that HDTV households rose from 29 million at year-end 2007 to 36 million at year-end 2008, though In-Stat does note that it'll likely be 2011 before Europe hits the magical 10 million mark in HDTV households. Per usual, even more figures are waiting in the read link.

This here survey may have been conducted by GfK across the pond, but we'd be willing to wager the results are actually indicative of most major developed markets. Baseless assumptions aside, the facts are that a subset of surveyed individuals has led the research firm to conclude that at the tail end of 2008, DVD-RW drives still held a 92 percent share in the optical disc drive sector. Needless to say, sales of standalone BD optical drives were much, much lower, holding just a 4 percent volume share in November 2008. Moreover, some 81 percent of "mobile computers" and 86 percent of desktops came loaded with a DVD-RW drive last October, and just 1 percent (yes, one) of desktops came with a high-definition drive of any kind pre-installed. It's not shocking to see that the PC market is adopting BD slower than the standalone home entertainment segment, but what this could also signal is the declining interest in cutting-edge HTPCs altogether. What say you, oh knowledgeable ones?

While many TV makers have rushed to announce that their future sets were Energy Star 3.0 compliant, there's apparently quite a few manufacturers out there with aways to go in the eco-friendly department. A new report from DisplaySearch has it that in 2008, just 20% of flat-panel display shipments had "green features," while that percentage should rise to 50% by 2011 and 70% by 2012. So, just what does a set have to do to be classified as "green?" It needs to meet one of the following conditions: use environmentally friendly components and materials, achieve lower power consumption by using new components or technologies, be compliant with environmental regulations such as waste disposal, use production processes that reduce energy and materials consumed, be completely or partially recyclable after useful life or use green or eco-friendly concepts in product design. Seriously, just one of those? Not too high a hurdle, guys.

[Via CEPro]

Connected TVs are being blasted out hot and heavy here at CES, so it's a good thing that early studies are showing quite a bit of consumer interest. New research carried out by Oregon Networks has discovered that 71% of respondents would prefer a media browser to be installed within their next HDTV, and if for some reason it didn't, 45% said they'd be inclined to download one while 29% "definitely would" download one. Researchers also found that online video portals such as YouTube and Hulu were seen as value-add inclusions, and having them baked into HDTVs would enable families to spend more time together enjoying the spoils of digital video. Moreover, those polled voiced their love for being able to access networked media around the home on their sets, which makes us wonder if either technophiles were intentionally asked or if the world really is swaying to appreciate media streaming.

So, here's an interesting take. ABI Research is forecasting that the amount of online programs watched on the TV (as in, not on the computer monitor) will grow from 563 million viewers in 2008 to 941 million by 2013. There's no doubt that web-based content is catching on, though we suspect it'll need to be easily piped to the traditional television set for those in past generations to really take it seriously. To that end, it's anticipated that operators as well as console manufacturers and the like will make it increasingly easier to access internet TV via Netflix, Hulu and related portals. Can you imagine a day when your favorite programs, even NFL games, are beamed directly to a website that's easily accessible via a web-to-TV liaison such as the ZvBox? We know, bandwidth is a serious issue, but the concept alone should be enough to make traditional MSOs sweat.

[Via VideoBusiness, image courtesy of ZatzNotFunny]

In case you weren't already convinced that animals across the globe simply prefer high-definition content, here's yet another research study to pound it through your thick skull. Renata Pronk utilized both SD and HD content in order to judge the reaction of octopuses when seeing a fellow octopus, a crab (read: dinner) and a random bottle. Her findings? The creature's eyes were simply too fast to view the SD content as anything other than a meaningless series of images, while the HD material caused it to puff up / scurry away, open wide or carry on aimlessly, respectively. Who says creatures of the wild don't have discerning taste?

[Via Slashgear, image courtesy of Deviantart]