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Posts with tag promo

Video: LG's LGenius presentation lays out totally fake, remarkable TV advancements

by Darren Murph Mar 28th 2009 @ 3:47AM

Not that we haven't seen completely off-the-wall viral marketing ads before (including one from LG, in fact), but this one just takes the proverbial cake. In a perfectly staged LGenius presentation, we're informed about a few astounding up and coming TV advancements. The first one intelligently replaces all swear words with baby laughter or eerie silence, while the "Happy Time" feature automatically detects when a program is too sad for one's health and adds random images of cute puppies and kittens. Finally, the "Family Time" feature turns any sensual scene into one with cartoon characters, making even the steamiest bedroom romance seem perfectly acceptable for innocent eyes. Seriously, this one has to be seen to be believed -- mash that play button and have a gander.

[Thanks, Kellen]

VIZIO does it big time with own Super Bowl ad

by Darren Murph Jan 30th 2009 @ 6:01PM


We've always respected those who practiced what they preached, and we've got to give it to VIZIO here -- it's definitely standing by its word of switching marketing gears from discount to high-quality. The company famous for delivering HDTVs at rock bottom prices has just announced that it will air a commercial in this year's Super Bowl, and at around $3 million per slot, you know it'll be worth watching. Of course, you probably shouldn't expect scantily clad females or overdone explosions, as the company's co-founder and VP of sales and marketing Laynie Newsome has stated that the spot is one that's "simple and speaks directly to its customers." Low-key and Super Bowl? Those don't mix, do they?

VUDU price dramatically slashed to $99* for the holidays

by Darren Murph Dec 23rd 2008 @ 8:15AM


We know it's a touch late to be ordering up a gift for unwrapping on the 25th, but this one just might be worth the IOU you'll likely be forced to give. VUDU's movie set-top-box, which typically goes for $299, is now priced at just $99 for a limited time. Of course, VUDU forces you to purchase $50 in movie credits along with it (thus the asterisk being applicable here), but it's not like you're just going to buy this and never watch anything, right? There's also a bundle that includes a Wireless Kit at 50% off (now just $49), making the grand total for a VUDU, $50 in movie credits and a Wireless Kit only $198. Let's just say now is about the time to buy if you've been holding off on a VUDU -- we hear those HDX titles are mighty tasty!

[Thanks, Rob]

Sony sets Guinness World Record with BRAVIA-drome

by Darren Murph Dec 21st 2008 @ 2:29PM


Sony was smelling a world record when it constructed this beast, and sure enough, that's exactly what it set. The BRAVIA-drome was originally constructed to showcase its 240Hz Motionflow technology, and it has ended up being a continual source of interest even after the commercial shoot. This week, a Guinness World Records adjudicator affirmed that the structure was indeed the "World's Largest Zoetrope." We're not exactly sure that this proves / disproves the awesomeness / lameness of its 240Hz tech, but congrats anyway, Sony.

Panasonic launches online community for Living in HD program

by Darren Murph Dec 20th 2008 @ 9:38PM

At least initially, Panasonic's Living in HD program seemed like a one-off promotion to hook a few crews up with some pretty sweet swag. Now, it has morphed into a running R&D experiment of sorts, with some 44 families having participated in order to give the outfit feedback on how its HD-related gear works / doesn't work in real life. In fact, applications are still being accepted for the next wave of winners, and in case you're interested, the company is also launching a new online community in conjunction with the initiative. The site contains a number of videos to get beginners started in their HD life, and there's also a forum for families to discuss such important matters as mounting / not mounting, surround system versus soundbar, etc. Sure, it may never top the mighty AVSForum in terms of breadth and depth, but it's probably not going to overwhelm and intimidate the newbies, either.

Super Bowl XLIII to boast interactive commercials

by Darren Murph Dec 8th 2008 @ 2:07PM


For years now, companies have sought to produce the most engaging advertisement on the eve of the Super Bowl here in America. In just a few months, however, they'll be vying for something else -- your clicks. Canadian sportscaster Le Réseau des Sports has confirmed that both SD and HD broadcasts of Super Bowl XLIII will feature commercials that are "enabled with interactive functionality permitting viewers to opt-in and hyperlink directly from the RDS network to long-form video content." Additionally, viewers will be able to bookmark that content for future viewing. Details of how the links and on-demand material will work are still fuzzy, but it's apt to function a lot like the TV-to-Internet ad platform that's already out courtesy of Backchannelmedia. The bar just got raised a few rungs higher, and we're pretty stoked to see what happens next.

Sony builds massive BRAVIA-drome in Italy to showcase 240Hz Motionflow tech

by Darren Murph Dec 6th 2008 @ 3:17PM


As the race to infinityHz continues, Sony is busting out the advertising checkbook to showcase its utterly mesmerizing 240Hz Motionflow technology. The BRAVIA-drome installation, which is modeled after a 19th century zoetrope, measures 10-meters across, spins at over 40kph and is the centerpiece in a new commercial designed to display soccer action in the sleekest, smoothest, silkiest way imaginable (or so it says). Have a quick glimpse at the filming of the spot just after the break.

[Via Geek]
Sony builds massive BRAVIA-drome in Italy to showcase 240Hz Motionflow tech

FairPoint offering free HDTVs for fiber trials in Portsmouth, NH

by Darren Murph Dec 3rd 2008 @ 11:20PM

Call us crazy, but we suspect these 100 free HDTVs (and DVRs) will be snapped up in no time flat... if they aren't all claimed already, that is. FairPoint Communications is hoping to lure a hundred Portsmouth, New Hampshire homes into testing its new fiber-based (IPTV) programming technology as it looks to compete locally with Comcast. The 90-day pilot program is set to start in January and is open to all Portsmouth residents within the FairPoint fiber-optic service area. Depending on how the tests go, many communities could look to FairPoint to provide video services, though the initial trial will include just 45 channels as critics look to judge quality, not quantity. So, what exactly are you waiting for? Get on the horn and get your name on the list!

Buy a Toshiba XV500 HDTV, get a NB100 netbook free (in Australia)

by Darren Murph Dec 3rd 2008 @ 2:56AM


What's up with Australia and its promotions? Last year, the big deal was Toshiba giving away free HD DVD players with an LCD HDTV purchase and Sony tossing in a PS3 with select 1080p BRAVIAs. This year, we've got Panasonic throwing in a Wii with an HDTV and Toshiba handing out netbooks. You heard right -- for Aussies who plunk down for an XV500 series HDTV at 37-, 42- or 46-inches between now and January 15, 2009, they'll also receive an 8.9-inch NB100 (AU$799) netbook free of charge. Of course, that's "while supplies last," so we'd get on this pronto if you're even mildly interested. As for we Americans? We're taking home free movies with pricey Blu-ray decks. Awesome.

[Via SmartHouse]

Denon rewards buyers of its pricey Blu-ray decks with free Batman BDs

by Darren Murph Nov 22nd 2008 @ 8:42AM


It's one thing for Amazon to toss a few free Blu-ray Discs in with the purchase of a PlayStation 3, but we'd expect a little something extra from Denon. After all, when the least expensive Blu-ray deck you make rings up at $749 (MSRP), we'd say a free universal remote or weekend at the lake would be a more appropriate gift. At any rate, Denon and Warner Home Video have linked up to provide buyers of Denon Blu-ray players (the DVD-1800BD, DVD-3800BDCI and DVD-2500BTCI) with a BD copy of The Dark Knight and Batman Begins. The promotion is set to run from November 23rd to January 10, but you've still got to deal with that whole "mail in with the proof of purchase" rigmarole to get your money back. Groan.

Foxtel offers up free iQ DVR for 12 months

by Darren Murph Nov 17th 2008 @ 9:35AM


It's no iQ2, but it's free, and free is hard to complain with. Australians teetering on the fence about buying into pay-TV from Foxtel have a little more incentive thanks to a fresh offer from the company. For folks who sign up, they'll receive a free iQ DVR for a full 12 months, and better still, installation will also be free. We're actually a bit fuzzy on whether this deal is in effect now or starting in 2009, but it can't hurt to call and plead, right?

Studios, CE firms bankroll $25 million Tru Blu ad campaign

by Darren Murph Nov 7th 2008 @ 6:45PM


The stakes are high for Blu-ray this holiday season. As we've stated before, it's the first such season where it's not competing directly with HD DVD, and coincidentally enough, also the first in which it is competing (at least to a small degree) with HD streaming. To that end, a number of studios and consumer electronics outfits have agreed to fund a $25 million marketing campaign dubbed Tru Blu, which involves airing persuasive commercials on channels that "attract heavily male audiences." With Blu-ray deck prices expected to reach the $150 area come Black Friday, we'd say BD still has a good chance of being successful this winter, but it's going to need every ounce of gusto it can muster.

Discovery shakes hands with YouTube on content partnership

by Darren Murph Sep 25th 2008 @ 3:08PM


We're not sure who is in charge of marketing over at Discovery Communications, but no sooner did the company go public than two fairly substantial promotional deals were announced. Right behind the tie-up with Sony comes this, a content partnership with the worldwide leader in online video. The deal will see the creation of nine dedicated YouTube Channels which feature a "robust collection of clips from Discovery's family of world-class network brands." Leveraging the "global" nature of the source, Discovery is planning to introduce "a series of targeted international Channels showcasing localized and native language content for specific regions around the world." Check out all nine URLs in the read link.

Sony and Discovery team up to push Blu-ray

by Darren Murph Sep 23rd 2008 @ 2:25AM


The holiday push for Blu-ray is officially on. We've got name-brand players dipping below $200, and now we've got two mega-corps teaming up to promote the format this fall. Sony and Discovery Commerce, the consumer products arm of Discovery Communications, have inked a deal which will provide Sony Blu-ray deck buyers with a "gift-with-purchase coupon redeemable for an exclusive high-definition program sampler, Discovery on Blu-ray Disc, which features episodes from Fearless Planet and Sunrise Earth. The fortnight-long promo will launch on October 5th at over 11,000 retailers in the US, though there's no word on if a better, actually desirable promotion will follow after that.

Sony to push Blu-ray, HD recording abilities of VAIO machines

by Darren Murph Jul 4th 2008 @ 3:50PM


Sony's been pretty big on its HDNA marketing scheme. Even at last year's CEDIA the message was everywhere, asserting that its home theater gear shared some sort of double-helix bond with the root of all high-definition. Now, the outfit is pulling its HD-equipped VAIO machines under the same marketing umbrella in an attempt to convince prospective buyers that these systems are "born out of" other high-def products. In particular, Sony will push the HD OTA tuning and BD playback abilities in its all-in-one PCs and Blu-ray-equipped laptops, though we don't expect any new rigs to emerge as part of the deal. Sure, this is little more than a trivial way to tack "HD" onto yet another product, but we can't harsh too much on anything that gets high-def into the mainstream.




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