Sony may be working to expand the perception of the PS3 as a media powerhouse with half-hearted bundles and new advertising campaigns, but according to SCEA Director of PlayStation Network Operations Eric Lempel, it's already doing quite well in that department. He indicates that 74 percent of all PS3 users have "spent some time" watching Blu-ray movies, with barely a quarter left shunning the machine's high-def creds. Of course, the real question for Sony's sake is how many have gone ahead and purchased some of those fancy discs, a stat that Lempel doesn't share, but regardless we have to think it's time for Sony to stop putting tedious advertisements for Blu-ray players at the beginning of its Blu-ray discs -- we've already got one, you see? It's very nice!

[Via Joystiq]

Tucked in between the "worst kept secret" PSP Go and motion control demos at its E3 press conference, Sony also revealed new content for the PlayStation Network video service, and the ability to download video directly to the PSP, no PS3 or PC intermediary needed. No word on when to expect the new content exactly, but it will include video from Showtime Networks, Starz, G4 & E!, Summit Entertainment, The Weinstein Company, HDNet & Magnolia Pictures, Anime Network, Media Blasters, Right Stuf's Nozomi Entertainment, Starz Media's Manga Entertainment, Toei Animation, Viz Media, WEP, UFC, TNA and Video Action Sports. Looks like Sony will have easy on the go access to video store content up and running before Microsoft gets its Zune integration act together, but whether that compares to 1080p instant streaming promises remains to be seen (Hint: first one with direct Hulu access wins, we're just saying, guys.) Check out Sony's trailer embedded after the break.

We all love getting new gadgets -- marketing and design departments have honed their crafts to a point that pretty much guarantees a steady release of endorphins throughout the selection, purchasing, unboxing and first impression stages. We've spent about a week putting Logitech's Harmony Adapter for the PlayStation 3 through its paces; long enough that we feel we're safely past the "honeymoon" stage and can put a little perspective on how it fits in with HT setups incorporating a PS3. Follow us past the break to see if we'll be living happily ever after, seeking counseling or filing for divorce.

Yeah, sure, we knew the Harmony IR-to-Bluetooth remote adapter was coming down the pike, but even with FCC filings and official confirmation of the device from Harmony, the PS3 owners among us are breathing a small sigh of relief now that we've got our hands on a unit that prove it will make it to market. We have a love/hate relationship with the PS3's Bluetooth remote control -- the range and total non-directionality of it are great, but having a separate remote control just for the PS3 is a real stick in the eye of our couch potato lifestyles. There are a few choices for solving the PS3 remote control conundrum, but on first blush this unit has three things going for it: support from a big name like Logitech (of course including codes in the Harmony database), it does not eat up one of your PS3's USB ports, and it handles switching the PS3 on and off (not unique, but some other solutions don't). We'll give the IR-to-Bluetooth converter a full rundown in due course, but follow us past the break for our initial impressions, an official fact sheet and a link to a Q&A section on the Logitech blog.

In one of the more unexpected developments from NAB 2009, Qtv is pushing its streaming media player platform for consoles. Not an altogether radical idea we know, but what's different here is a plan to launch first on the PlayStation 2 and move to newer hardware later. From the makers of the Qcast technology behind the GameShark Media Player, Qtv includes YouTube and access to streaming video from other sources, plus pictures, music and video (DivX, h.264, XviD & more) from USB devices or networked computers. The PS2 may not be the first HD set-top box we thought of, it does have the highest installed base. The Qtv player launches later this year and will be available on Mac and PC as well for "less than $50," although thanks to the free 30-day trial the hardest part may be remembering where we left our PS2s.

We've heard whispers of Netflix heading to other, non-Xbox 360 game consoles before, and now adding to the susurrus is a job listing from the company for Engineering Lead - Gaming Platforms. The description calls for someone familiar with the technical hurdles of current-gen consoles for building a small team to "rapidly prototype and iterate on a variety of platforms." Whether or not this means we'll be seeing PlayStation 3 or Wii services in the near (or even distant) future is anyone's guess, but with Microsoft's version so far a streaming success, we wouldn't be surprised if the company took a few steps to increase the probability that 3 billionth delivered flick is digital.

[Via Joystiq]

Good news for Playstation 3 owners -- NBC and Sony have just announced that NBC Universal content is now available on the PlayStation Network. In addition to NBC shows like The Office, 30 Rock, and Heroes, new movie releases like Milk and Role Models will hit PSN day and date with the DVD release, and back-catalog titles like The 40-Year Old Virgin and The Big Lebowski should already be up. Pricing is ballpark with the competition: $2.99 to $5.99 for SD and HD rentals, and $9.99 to $14.99 for SD and HD purchases. Not bad, but we won't be happy until these fools drop the shenanigans and give us what we really want: Hulu. Make it happen, guys.

Hancock may not see it's first run on the PlayStation Store, but Sony Europe's Shoot! project lined up six Hollywood producers to make a short film (in high definition, naturally) that "captures the essence of PlayStation." Jerry Bruckheimer's on the list, with PS3 & PSP formatted versions of the films due to hit the PS Store for free November 13, before hitting the film festival circuit. No word whether they'll be available outside the Euro store, but if the essence of PlayStation involves an attractive young crime scene investigator running fingerprints through a suspiciously user-friendly database while trance music pulses in the background, then we've seen at least one of them already.

Sony didn't want to make a big deal about this (so humble, that Sony) but the PlayStation 3's recent 2.50 firmware update has a few extra additions aimed straight at home theater buffs. First up is a place to enter your DivX VOD Registration code -- necessary if you want to get any of that Sony Pictures or Warner Bros. DivX-encoded video that's on the way -- along with new Sequential Playback and 50Hz video output settings, plus support for chroma upsampling & Mosquito Noise Reduction video enhancement on homemade Blu-ray discs and DVDs. On a more minor note, the BD/DVD settings section has been renamed just Video Settings, while the Cinema Conversion and Upscale options are getting all their mail delivered to BD/DVD Cinema Conversion and BD/DVD Upscaler, respectively. Peep the PlayStation site for the rest of the exciting details (there's a German keyboard layout change that is not to be missed), and then go back to watching Hulu in a tiny box with a poor framerate in your newly Flash-enabled browser.

[Via PS3 Blog]

Though we suspect this is totally normal judging by the fact that not all HD flicks available via Apple TV have 5.1 Dolby Digital surround sound, it is a wee bit disappointing. One particular tipster wrote in to express his frustration with Sony's recently launched PlayStation Video Store, noting that his HD movie rental featured only stereo sound. When contacting Sony on the matter, a Store specialist informed him that no refunds were allowed and there was no way to determine how audio was packaged prior to downloading. So yeah, if multi-channel audio is paramount, you may want to think twice about emptying your wallet in the PS Store.

The long delay until Sony launched its video download service (actually more like a few hours), is over. HD and SD rentals, and SD purchases from an assortment of movie studios is now available in the Playstation Store by selecting the video button at the top left. Need to know what's available in your region but aren't near your PS3? Check out the website for a list of what awaits.

[Via PS3 Fanboy]

We're not entirely sure how large the market for this peculiar PlayStation 3 add-on actually is, but the Mad Catz cooling fan / 3-port HDMI switch has just been reviewed by the kids over at IGN. Essentially, this thing snaps on and bulks up your PS3, adding in a noisy, likely ineffective duo of fans while providing a trio of HDMI / Toslink optical digital audio inputs. For all intents and purposes, the device performed just like any other HDMI system selector, with no noticeable degradation and full support for HDCP / 1080p. Furthermore, you'll find a bundled remote that can control DVD and Blu-ray playback on your console, and there's even a few cables thrown in to make you believe this thing is really worth the $79.99 asking price. According to this writeup, it's not a bad deal for those in need, but be sure to read the article in full before doing the deed.

For those feeling too locked down by Xbox Live and Apple TV's restrictive DRM policies, there is a ray of hope, as the LA Times notes the PlayStation 3's yet-to-debut but still due in '08 online video service could be based on "open standards" with an eye towards multiple device compatibility. Sony might not usually be the name we'd associate with relaxed copy protection, but with several standard (Bluetooth, SATA, DivX etc.) technologies already finding a home on the PS3, we're cautiously optimistic. Now, Sony, tell us what we want to hear about all HD downloads and background transcoding for copy to portables.

[Via PS3 Fanboy]

It doesn't seem like those Sony firmware engineers will be a getting a break any time soon. With the PlayStation 3's v2.30 firmware and its DTS-HD MA / PS store upgrades barely settled Sony Senior VP Peter Dille jumped on the official PlayStation blog to let us know what the rest of 2008 has in store. In-game XMB? On the way this year, along with a video service that "separates the service from others you've seen or used...to give you the TV, movies and gaming content you want," and expanded community features. Also in store are PlayStation Cards (in $20 and $50 denominations) for the credit card-less among us. The four pillars of Sony's plan (community, free online gaming, digital media download services, and original content) hint towards the reasons we won't let the shiny beast get quite as dusty this year.

[Via PS3 Fanboy]

AV Watch scored an interview with some of the engineers behind the frequent PlayStation 3 updates -- most recently adding BD-Live in 2.20 -- and uncovered details on what's been going on under the hood so far, as well as what to expect in the future. 1080 deinterlacing and DTS-HD MA support are definitely in the works, although no date is given. A possible answer why it's not there yet, is the indication that the just implemented mosquito noise reduction on MPEG-4 AVC videos uses less processing power than the original version of BD player software, which used 100% of resources for DVD upconversion, but now only maxes out on PiP streams with BD-Java running. For best PQ, play your digital files from disc or USB stick instead of DLNA, since they are currently processed differently. Otherwise, we can expect future updates quarterly, and for those beyond the reach of the net, updates are also packed onto discs, like the Resident Evil flick with 2.10 firmware on it. Check out Beyond3D for more highlights and see if all your most burning questions have been answered.

[Via PS3 Fanboy & Beyond3D, thanks Isaac]