Chalk up a few more for the multiroom crowd, as the RVU Alliance (get familiar) has added some power names from the set-top box market to its roster as "Promoter" members. The new additions appear to set things up for compatible solutions from your cable or satellite provider arriving sooner rather than later, capable of streaming video and interfaces from set-tops to any screen in the house. Names like Motorola, Pace and Thomson have probably already graced your entertainment rack, while lesser known additions include Entropic Communications, maker of hardware for home entertainment networking, JetHead, focused on creating RVU client software, and set-top manufacturer NXP. Is hoping for a big splash at CES too much? We think not.

The plan is to get Flash from every computer to every television screen, and Adobe's ready to take the next step this week at the National Association of Broadcasters show in Las Vegas. Broadcom, Comcast, STMicroelectronics, NXP Semiconductors, and Sigma Designs join Intel as set-top box makers with chipsets ready to stream widgets and HD video to connected televisions, while content is on the way from Netflix, New York Times, Disney and Atlantic Records. Of course, Yahoo's widgets and Microsoft Silverlight aim to turn up the interactivity and streaming video to TVs and handhelds as well, though Adobe seems content to share with Yahoo! if need be -- Vizio's Connected HDTV demo and Intel's CE 3100 support both -- expect the blades to come out when Flash enabled hardware comes to market in the second half of this year.

[Via Venture Beat]

We don't know if you ever gave any thought to the hardware behind Roku's digital video player, but the company announced it is continuing a partnership with NXP to use the PNX8935 decoder to bring all that sweet Netflix, Amazon and more to your TV. Anyway you cut it, many have found the h.264 and VC-1 decoding capabilities worthy of paying the Roku's $99 price tag, we suppose it's not up to NXP when Amazon will let us get at any HD content or Netflix adds to its high definition library, so we'll just say job well done and look forward to what these two have planned in the future.

European outfit Loewe is known for its industrial design chops, but the company is hoping that the Euro-sleek beauty of its 37-inch Spheros and 40-inch Individual LCD TVs will be more than just skin deep. To this end, it has chosen to incorporate NXP's top-of-the-line PNX5100 video processor into select models. The processor promises all manner of video optimization, but emphasizes tech to maximize motion resolution in both native HD and upconverted signals, a problematic performance area for many LCD TVs. Sounds good, but we really wish Loewe would carry some of that sleek, minimalist design to its product naming -- the models that are set to get the NXP brains are the Spheros R37 Full HD+ 100, the Individual 40 Selection Full HD+ 100 and the Individual 40 Compose Full HD+ 100 (pictured).

Utilizing RFID technology to defuse the threat of theft isn't a fresh idea, but NXP Semiconductors and Kestrel Wireless are looking to make good on the premise by cranking out an anti-theft solution that just might appear on the next DVD you buy. By combining NXP's RFID technology with Kestral's RFA (radio frequency activation), manufacturers could install a minuscule chip on the optical media at the beginning of the supply chain which would render it unplayable, but having it scanned at a checkout counter would enable a series of authentication checks to occur and eventually unlock the media for playback. While the scenario may sound convoluted, it could allow manufacturers to skimp on bulky, restrictive packaging, and moreover, it could be applied to other items in the consumer electronics universe in order to deter thieves from trying to swipe expensive handheld gizmos. Of course, we can already envision the complaints that are sure to arise from legitimate buyers bringing home a coaster if the activation process happens to fail, but apparently, both companies are already hard at work persuading studios to write 'em a check and get these things into stores.

[Via Physorg]