Mmm, nothing like a pinch of predictability to wake us in the morning. Just days after the Advanced Television Systems Committee (ATSC) finally announced that a North American mobile DTV standard was struck, Samsung has jumped in with what it's calling the planet's first single chip solution designed to handle those very transmissions. All we're told is that the solution combines RF and "digital chip components" into one 65 nanometer chip, making it ideal for smaller devices such as smartphones, car-mounted televisions and portable media players. Of course, Sammy doesn't even bother to mention a mass production date, so we're guessing we all just rise awkwardly and start a roaring slow clap to celebrate the accomplishment.

Well freaking finally. The Advanced Television System Committee just approved the Mobile DTV standard, meaning we're finally about to see for-real mobile television in the US. LG and Samsung have already made gear for the new standard, and the tech will be demoed later today before a rollout... sometime. Still, it's heartening news to hear that it's finally ready -- over 800 stations are signed up to broadcast the new signal, which makes use of existing 6MHz airwaves to do everything from straight TV to video-on-demand and targeted advertising. Cool, so now we're what, just a billion years behind DVB adoption?

In the 22 city-strong foot race to get a live MPH-based mobile TV network up, running, and available to anyone who wants it, it looks like Washington DC's poised to come out on top. Raleigh has already deployed a handful of transmitters for the benefit of bus-goers, but the Open Mobile Video Coalition has announced that Washington DC's local CBS, PBS, NBC, and Ion affiliates plus a Fox-owned independent will all be ready to roll with MPH transmissions by late summer; of course, what remains to be seen is what sort of hardware will be ready to take advantage of the tech by then. We can likely count AT&T and Verizon out for offering MPH-enabled handsets seeing how they're still trying to figure out how to profit from their MediaFLO-based networks, so T-Mobile and Sprint's decisions to take a wait-and-see approach to the mobile TV phenomenon may really end up working in their favor here. Moving beyond the phones, it's said that Dell will be showing some sort of netbook this week with an integrated MPH tuner at the NAB show in Vegas this week, while Kenwood has in-car solutions in the works. As long as the broadcasts stay free -- which by all accounts they will -- the standard has a fighting chance at relevancy, assuming hardware comes to the table.

The Open Mobile Video Coalition, which currently consists of around 800 local stations across America, has announced here at CES that 22 cities are scheduled to receive mobile DTV broadcasts by this fall. The announcement was joined by a number of manufacturers as they debuted prototype cellphones and in-car receivers, essentially giving hope that citizens of 22 US locales could soon be tuning into 24 while trucking home from a primetime grocery run. Details beyond that are pretty scant, as most hardware firms are still waiting for the broadcasts to go live (or get a lot closer to live) before committing development dollars to receivers. Carrier-driven video services never have taken off here in the Land of the Free, but the promise of mobile airings of the Big 4 just sounds entirely more enticing.

[Via HDTVExperts]

Merely weeks after a handful of TV broadcasters voiced their approval of the MPH mobile TV standard, the almighty ATSC has elevated its specification for Mobile Digital Television to Candidate Standard status. Or it will early next week, based on the futuristic December 1st date on the press release. Anywho, the thumbs-up brings the standard one huge step closer to actual implementation in the United States, though a final standard isn't apt to be agreed upon until late next year. Not that the delay is really a problem -- after all, a grand total of 19 people in this great nation even care about TV on the go, right?

[Via mocoNews]

The world needed another mobile TV standard about like it needs another hole in the ozone layer, but regardless of that, we've still got broadcasters backing MPH. We originally heard that said protocol was being tested by Raleigh's WRAL back in July, and since then, a whopping 800 local stations (which make up the Open Mobile Video Coalition) have joined in to work out the kinks. Currently, the general consensus is one of satisfaction, with the group now hoping to "prove the viability of the proposed system before the ATSC." If all goes well, a candidate standard will be ready to present next month, which "would keep handset manufacturers on schedule to have commercial devices available by the holiday 2009 shopping season." OMVC is also planning a multi-station demo at CES in January, so you can bet we'll be there giving it a run for its cheddar.

[Via RCRWireless]

Although Raleigh, North Carolina is set to become one of the first DVB-SH test markets in America, WRAL is already testing out yet another standard. The station known nationwide for taking its local newscasts to the world of HD while everyone else sat and moped in their SD control rooms is currently teaming with CBC in order to test out the ATSC-compatible MPH mobile television transmission system. As we've seen before, the system enables "local broadcasters to deliver digital television to mobile devices including cellphones, laptops and personal media players," all while moving quickly in vehicles, hoverboards, rocket-powered scooters -- you name it. There's no word on what exactly will happen once the trials conclude, but we'll be keeping an ear to the ground just in case it's something big.

[Via BroadcastingCable]

In the wake of LG's press conference today we're still a little skeptical that the world needs yet another standard for mobile TV, but for what it's worth, the company appears to have signed up a variety of partners in an effort to push it -- and they certainly brought enough eye candy hardware with prototype MPH hardware already integrated. In the mix was a modified VX9400, an LG laptop, a portable media player, and a USB dongle, and with the first commercial rollouts expected as soon as February of next year, we figure it's a good thing they have so much actual product to show. We're a little miffed at the idea that the standard is robbing sweet, sweet bandwidth from the traditional ATSC signal (as opposed to, say, DVB-H and MediaFLO, which rock their own frequencies), but we can also appreciate why this might speed mobile TV rollouts due to a significantly reduced dedicated infrastructure footprint. And besides, who isn't excited about the prospect of watching the boob tube at 140 miles per hour?