Sky TV has made its arrival on the Xbox 360 today in prompt fashion, with live streaming and on-demand video available, and the keen lads over at Electric Pig already have a preview of the service in action. Their immediate reaction was that the Sky Player interface was "ultra-speedy" and easily navigable using the 360 controller. Streaming at the high-quality setting (alas, there's no HD on offer yet) was also no problem on a 4Mb broadband connection, though they reserve their highest praise for the on-demand content which was pumped through within a couple of seconds of selection and benefits from an "astonishingly well-designed interface." For the full impressions of the subscription-based service, which starts out at £15 per month, hit up the read link below.

A recent Gizmodo sit down with Steve Ballmer led with a headline exclaiming a Blu-ray add-on for Xbox was coming. See, when Ballmer was asked about making the Xbox a home theater companion of choice and where Blu-ray might fit in, the Windows 7 wild man said, "Well I don't know if we need to put Blu-ray in there -- you'll be able to get Blu-ray drives as accessories." He then added that on-demand is the future of movies, not physical media. Now our bud Major Nelson, Director of Programming for Xbox Live, has stepped up to lay the conflation to rest. The Major says that Ballmer was referring to Blu-ray accessories for the PC and reiterated Microsoft's focus of bringing instant-on 1080p streaming movies to the Xbox 360. So... that should end speculation of Blu-ray on Xbox right? Not if history serves, nope.

Those already upgraded to Windows 7 ahead of Thursday's launch events (no, we're not coming to your party) should find a Netflix button parked under the Movies section in Media Center starting today. Clicking it revealed a slightly smoother install process than the initial Netflix upgrade for Vista users last spring, then it's off to the refreshed interface we first spotted at CEDIA -- extender support or HD streaming is still out. Also updated is the out-of-beta internet TV sliding under the TV tab (new from beta 2: Adobe Flash video support and region locking) with a wide assortment of streaming video available, though the picture quality still leaves something to be desired.

[Thanks, Daren & Craig]

Update: Not seeing it yet? Go to the Tasks -->Settings-->General-->Automatic Download Options and manually start an update there, the new tiles should arrive shortly.

Just as it did earlier this year, Microsoft has opened the preview program to let the most hardcore of Xbox 360 owners poke around the updated dashboard -- presumably with access to all the 1080p instant-on streaming, Twitter, Facebook and Last.fm add-ons we've been expecting -- ahead of its official release in order to shake out any remaining bugs. While worldwide console owners should scrape together console IDs, make & model of your TV, router and more in hopes of receiving an invite next week, a little more concrete news is in order for the UK, with the console launch of Sky TV nailed down for October 27. You'll have to wait until then to find out exact pricing and channel line up availability, 'til then it's a matter of finding out who on your friends list is most suited for the inevitable football viewing party.

[Via Joystiq & NeoGAF]

Read - Xbox Live update Preview Program
Read - Xbox.com - Set a date for Sky Player!

Live Sky TV viewing via Xbox 360 didn't make it into the most recent dashboard update, readers report page 17 of the network's most recent SkyMag indicates it will arrive around mid-October. Additional details flesh out what's available, while all Xbox Live Gold members (in the appropriate areas) will get access to the Sky Player similar to the PC implementation, you will need a Sky subscription with the appropriate channels to view sports and movie content. Look out for more updates at the skyplayer.com/xbox360 site, while those of us beyond the network's reach wonder whether we can expect other features like Twitter (you're following us, right?) Facebook and 1080p instant-on movie streaming to arrive at roughly the same time.

[Thanks, David]

Now before you ask, the reason this post is so late has nothing to do with how off the mark we were with our predictions. It's just that we've been sick with the Flu around here and just now started to feel better -- guess all those long days on the show floor and late nights with the GT ACM are bad for the immune system. At any rate here is the wrap up of our Windows Media Center predictions as well as our overall impressions about Windows Media Center now that CEDIA is over.

No the Windows 7 version of the Netflix Watch Instantly still isn't going to work on Extenders for Media Center, but it will include a more seamless experience than the Vista version does, like the movie info image above. Microsoft really wasn't ready to share any more details with us, but we suspect the search is improved. The fact that they were so tight lipped leads us to believe that Microsoft is still holding back on some Windows 7 details -- at least in regards to internet content and Windows 7. At this point it appears we might have to wait until the official release of Windows 7 to truly figure out if all that work to bring internet content to Windows 7 pays off.

We learned all about it this new tuner first thing this morning and were very pleased to see a "technology preview" of the card in action at the Microsoft's booth. As expected, it is a single PCI-E card that uses one multi-stream CableCARD and offers the ability to record four HD channels at once. The tuner shows up as a single network adapter in Windows and still uses UPnP like the currently available ATI tuner does. The configuration and diagnostic interface included tabs for each individual tuner and apparently two Tuning Adapters -- unfortunately there wasn't a working demo of the SDV tuning in action. And in case you are wondering, we did ask about the price and as you might expect we were referred to Ceton for specific product questions. We do already have an appointment with them tomorrow, but we'd be surprised if they were ready to tell us.

Starting this autumn -- which is sort of like now -- Tesco stores in the UK will be offering "virtual DVDs" to customers who purchase certain home video titles. Promising no less than a "DVD-equivalent" experience, the new service will be replete with all the menus, copyright warnings and extra bits you'd find on the disc itself, plus additional exclusive content and movie viewing parties with online chat. We're not entirely sure films need all the added interactivity Microsoft has cooked up, but ambitions are to expand the bonus content and to offer the service in other markets "eventually." And hey, seeing as it's based on Silverlight, all that good stuff will be available on Mac too.

We don't even know where to start with this one, but apparent Microsoft UK's Ashley Highfield, managing director of consumer and online, seems to think that the TV industry has about "two to three years to adapt or face its iTunes moment." There is no doubt that the content industry is changing faster than ever, but this type of monumental shift in advertising revenue from traditional broadcast TV to digital distribution in only two years just seems crazy to us -- this is especially true when you think about how complex the video industry is with all its windows and regions. Sure the DVR and network streaming services like Netflix Watch Now and Hulu are making waves, but we figure we have at least another five years of crapy reality TV before Hollywood gives up its grip on the tried and true model. Who knows, maybe his comments only apply to the UK, we suppose anything could happen in a country that taxes TVs.


[Via Electronista]

With the launch of the Zune HD and the CEDIA show just around the corner, we've been hoping this could mean an all new integrated future for Windows Media Center and other Microsoft platforms -- until now. As a few commenters pointed out yesterday, the corrected spec sheet received from Microsoft indicated HDTV and protected Windows Media Center DVR-MS (the files used by Vista Media center) recordings were not supported. We reached out for clarification and received the following:

"Zune HD, and the forthcoming Zune 4.0 PC software, will support and transcode Windows Media Center recorded TV file formats from Windows Vista or Windows 7 that contain MPEG-2 video, in either the DVR-MS or WTV formats. Support is limited to unencrypted SD and HD recordings. HD Files with AC3 audio are not supported by Zune."

As you may or may not be aware, at least in the U.S. , and most other countries, any high definition broadcasts you snag from antenna, ClearQAM or otherwise use Dolby Digital AC-3 audio, meaning the Zune software won't be able to convert them. Current workarounds for bringing Media Center recordings on the go should still be a go, but all we can see is the missed opportunity to tie the two platforms together with easy one click transcoding support. Hopefully Microsoft still has something up its sleeve to pull together Zune and Windows 7 Media Center, but portable DVR recordings ain't it.

Now that everything Zune HD is official and available for pre-order, Microsoft has seen fit to loose official specs, putting to rest -- at least until we can do a full hands on -- questions about what to expect from the OLED touchscreen packing device. From dimensions (52.7 mm x 102.1 mm x 8.9 mm, 2.6 oz) to battery life (24 hours for music with wireless off, up to 4 hours of video) and charge time (3 hours, 2 hours to 90%.) While the official site (incorrectly) currently lists max video res at barely-better-than-DVD 720 x 480, we contacted Microsoft and received the official specs on video support, and if for some reason you needed to hear it again: the Tegra chip is a beast. Ready for HDTV playback when it's plugged into the AV dock, the Zune software supports up to 1280 x 720, 30 frames per second at a max 14 Mbps bitrate for WMV HD and h.264 sources. Confirmed still a bummer? No wireless video streaming from the Zune Video Marketplace, though the specs do indicate that purchases and rentals will work across all three screens, PC, Zune and Xbox 360. Check the corrected specs after the break, now all that's left is getting some alone time with one.

Update: Microsoft has hit us with the corrected & updated spec list with a slight change to battery and charge specs: 33 hours of life playing music with no wireless, up to 8.5 hours of video. 3 hours to charge from PC, 2 hours via AC adapter. Hopefully that's long enough to cover your one man rave in the woods far away from A/C outlets. Check the PDF for yourself, but beware, as Microsoft has informed us one typo remains, as the Zune HD can hold up to 22 / 48 hours (16GB / 32GB) of video optimized for the device, no matter what the official sheet says.

We actually had to brush the fog off of our spectacles to ensure that hazy conditions weren't clouding our comprehension abilities, but sure enough, that Netflix streaming that Xbox LIVE members have grown to love won't ever land on Sony's PlayStation 3 nor on Nintendo's Wii (PlayOn notwithstanding). At the very bottom of Microsoft's long list of details surrounding today's Xbox LIVE update, we're clearly told that the Netflix Watch Instantly integration is now an "exclusive partnership," with Microsoft going so far as to say that the "Xbox 360 will be the only game console to offer this movie-watching experience, available to Xbox LIVE Gold members who are also Netflix unlimited plan subscribers." Of course, we'd heard rumors over the years that Netflix could sashay over to other consoles in due time, but it looks like the suits in Redmond had the foresight to lock things down while they still had a chance. So, are you reconsidering that Xbox 360 purchase, or just looking that much more intently in Roku's direction? Full blurb is after the break.

[Thanks, David]

With the Custom Electronic Design & Installation show in Atlanta only a month away, we thought it'd be fun to try and predict the future by laying out our expectations for Windows Media Center. The way we see it, CEDIA is the perfect launching pad for Windows 7 Media Center. For starters it is just over a month before the official release of the OS, but more so because Microsoft has used the venue in the past to announce new Media Center features. We really believe that this is going to be the year that Redmond brings everything together, so if you're the type who doesn't think it'll ever happen, then click through to find out why we think you're wrong.