VIZIO keeps the LCD TV crown in Q2, but Samsung is closing

Read - VIZIO Again Ranked #1 in U.S. LCD HDTV Shipments
Read - Samsung Cuts Into Vizio's Lead in U.S. LCD TV Market in Second Quarter
Posts with tag isuppli

If you thought there was a row over the Energy Star 3.0 requirements for TVs, you haven't seen anything yet. Research firm iSuppli rightfully calls out some challenges for even the energy-miserly LCD TVs to duck under the numbers in the draft version of the Tier 2 (effective 2010) and Tier 3 (effective 2012) versions of the standard. For example, a 50-inch TV will have do limbo underneath a 153-Watt peak for Tier 2 compliance and 108-Watts for Tier 3. We're confident that some clever engineering will allow LCD to reach those figures; the real impact might be on plasma TVs, however. It pains us to say it, but plasma's going to have a hard time making that grade; of course, that's assuming that plasma TVs are still being made and marketed towards consumers who value the Energy Star label. For those of us who want efficiency and ultimate image quality, it's time to pull for LED-backlit LCDs.
Samsung and Sony are celebrating (with their new displays no doubt) a 1-2 finish in iSuppli's second quarter LCD TV sales report. Vizio's slipped from the number one spot last year, to behind Philips, Sharp and LG, respectively, accounting for only 6 percent of the market. According to iSuppli's analysts, major name brands moving aggressively into smaller sizes and budget retailers like Wal-mart is squeezing the smaller Taiwanese competition out of the picture. Vizio bust onto the scene with extraordinary deals on flat screens, at this point does it become an also-ran as its principal supplier hooks up with the big names, or (we hope) is there at least one more hurrah coming Black Friday?
Not that it bears repeating, but LCDs have a pretty firm grip on the display market at large. Of course, that doesn't mean that other technologies will just sit idly on the sidelines, and research firm iSuppli managed to take a closer look at emerging competitors to see just how viable some alternatives actually are. It should be noted that the report tends to focus on displays used in smaller wares, such as navigators, cellphones and heads-up displays, but the findings can certainly be applied to the HDTV industry at large. Throughout the writeup, bi-stable displays -- defined as "electronic displays that are capable of presenting an image without using power" -- are expected to see the biggest growth in the coming years, while near-eye display revenue and the global HUD market will see slightly less impressive gains. Moreover, the pocket projector market is poised to explode, as it promises gigantic output from an incredibly diminutive footprint. Granted, it remains to be seen how long it'll take for a 1080p projector to fit in the palm of one's hand, but we can safely say we're already infatuated with the idea.
Just when we were ready to give the North American LCD throne back to Samsung and Sharp, iSuppli has released its numbers, claiming Vizio is still on top. In contrast with the previous rankings from DisplaySearch, iSuppli saw Samsung improve its marketshare in the third quarter to 12.8 percent, but still unable to match Vizio's mark of 13 percent. Along with the new numbers is information that the other manufacturers have taken note of Vizio's success and increased their promotions, the tight competition should promise many choices and better prices as we get into the all-important holiday season.
Vizio may have snatched the sales crown when it comes to LCDs in the U.S., but Samsung maintained it's position as the largest worldwide TV manufacturer in the second quarter. Following Samsung's 12.4% market share were LG with 11.4% and Philips with 7.1%. The numbers were run by iSuppli, who forecast the quickening demise of the CRT, with it dropping to 38% of unit shipments in 2009, compared to 56% this year. No word on exactly what part of that was HDTVs, but we hope buyers are getting the most quality possible out of those new plasmas and LCDs.
TI has given its 20-year old DLP technology a shot in the arm in the form of a $100 million advertising and marketing campaign. The ads should be airing during HD broadcasts of ESPN's Monday Night Football, as well as ABC and ESPN's Nascar Nextel Cup offerings. And if you don't have a HDTV, TI will be moving a 60-seat DLP 3D cinema around the country during the Nascar season to start your HD addiction. This marketing effort is taking place even when iSuppli has estimated shipments of 1.5 million DLP sets in 2007, about flat from last year. It's a bold move for a technology facing increasing competition from plasma and LCD. We're hoping the DarkChip 4 devices deliver real-world results, or the slogan "It's all in the mirrors" could morph into "It's all smoke and mirrors."










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