After stocking up on premium networks with HBO and Starz, Comcast's On Demand Online project has added its first broadcast TV partner, CBS. One of the worries regarding TV Everywhere / On Demand Online has been what it would mean for free streaming portals like Hulu, with broadcasters potentially shifting content behind pay-tv walls to keep people from dropping cable and satellite TV subscriptions. CBS has been the notable Hulu holdout, although it has also pushed forward with free streaming on its website, including March Madness and even upping the resolution of its Flash video to 1080p. Further conflicting the issue? 17 more cable networks (A&E, AMC, BBC America, DIY Network, Fine Living Network, Food Network, Hallmark, HGTV, History, IFC, MGM Impact, Sundance Channel, WE tv, E!, The Style Network, G4 and FEARnet) have also announced plans to join the 5,000 subscriber trial.

Just like the previous agreements, it appears customers should expect access during the trial to reflect a lot of what CBS and the others already offer through standard VOD but now with more placeshifting goodness. While media execs watch the bottom line, we're just hoping the stated CBS strategy of "open, non-exclusive distribution of our content in a consumer friendly way" (from the press release, available in full after the break) could push Hulu to add more HD, or at least unblock the PlayStation 3 & Windows Mobile.

IFC in Theaters has been offering day-and-date premieres of independent theatrical flicks through video on-demand for a couple of years, but now comes word that this month it will begin offering them in high definition on Cablevision and Comcast. Starting June 17, $7.99 (a buck premium over SD) will be the price for avoiding a trip to the local art house theater, which sounds more than worth it if you don't have one nearby, or just really want to avoid (other) hipsters.

Aside from producing its own original series, Starz Entertainment is also looking to outsiders to broaden its content offerings. In a recent announcement, the channel discloses that it has just closed a multitude of deals that will net it a "bevy of first run and library titles from Summit, Lionsgate, Hallmark, IFC, the Samuel Goldwyn Co., First Look and Fremantle." Better still, that material can be distributed via a variety of methods including all 16 of its linear channels, Starz HD, Starz On Demand and Starz Play (its broadband video download service). Eager to know what titles these deals will bring? Try 20,000 Leagues Under the Sea, By Dawn's Early Light, Call of the Wild, Bye Bye Birdie, Hound of the Baskervilles and Rear Window -- and that's just the tip of the iceberg.

IFC Entertainment has entered a two-year exclusive rental agreement with Blockbuster. What's interesting is that it shows the new face of media today: Blockbuster gets a 60-day exclusive rental window covering both physical and digital rental, and the new title will not be available for retail sale in any format during this period. After the first 60-days, Blockbuster retains exclusive physical rental rights for three years. Sounds like a great deal for Blockbuster, and it should definitely give them a shot in the arm in their independent offerings. Meanwhile, those of us hoping see a raft of indies up for rent via other mechanisms just cried a little.