Ah, the wonders of technology. Sharp's lab rats have come up with "UV²A" technology that should allow for tighter control of the liquid crystal shutters in LCDs; that's geek speak for "higher contrast and lower energy consumption." We know that simply calibrating your set can net you benefits in the same two areas, but this is the kind of incremental gain that will help push LCDs past plasmas in the long run -- a 60-percent increase in contrast with 20-percent less juice from the wall. We'll be ready to apply some salt to the 5,000:1 contrast ratio figure and leave it to the marketing department to handle the use of "UV radiation" to twist the crystals (a healthy suntan from your Sharp TV?). We're just excited to see some tech that's production ready, as in UV²A could be rolled out next month.

The wizened ones at THX have added yet another reason to actually spend some time calibrating your TV -- energy savings. Videophiles have long known that moving out of "torch mode" is good for the electric bill, but we're hoping that putting the THX logo behind the message will help move better picture quality to the mainstream. You know, because not everyone knows that TVs aren't supposed to pull double duty as tanning lamps and space heaters. For those people, maybe the 15 - 50-percent energy savings will get them to check out the THX calibration screens. Yearly electricity savings of about $50 aren't enough to offset a professional calibration, but if you're going to spend $1,000 on a TV, it's just silly to not spend 15-minutes to get things dialed in better than the out of the box settings.

Oh, brother -- you had to see this coming, didn't you? Soon after details of the California Energy Commission's proposed TV efficiency standards leaked out, the Consumer Electronics Association (CEA) has fired back a shocking press release in order to sound the alarm and get people in opposition. According to its "research," setting arbitrary limits on television electricity usage will end up costing California $50 million annually in state tax revenue and will destroy some 4,600 jobs in the TV sales, distribution and installation business. In the CEA's eyes, this proposal "eliminates consumer choice and will remove 25 percent of televisions from the market." Naturally, all of these assertions pay no attention whatsoever to the environment, and while we won't bother with inserting any politics here, we'd advise hitting the read link just to see what blatant bias looks like in its purest form.

Whether one sides with the California Energy Commision's idea of restricting sales of the most power hungry displays on the market or with the CEA and think this is as silly as shunning black auto paint, there's plenty more to learn about the two tiered system that could go into effect January 1, 2011. A vote isn't slated until the summer so you've got plenty of time to review the formulas and do the math. Hopefully plasma manufacturers have been working on those super thin eco designs, they may be needed on store shelves sooner than previously expected.

[Via Wired]

It's a bandwagon that's easy to hop on, and it's got HDTV owners and technologists alike in The Golden State buzzing. Reportedly, the California Energy Commission is "considering a proposal that would ban California retailers from selling all but the most energy-efficient televisions," a move that could knock up to 25 percent of current TVs from store shelves. Needless to say, the CEA (Consumer Electronics Association) and its supporters are up in arms over the whole idea; after all, most manufacturers have already voluntarily complied with the newfangled Energy Star 3.0 standard. The commission calculates that buying a set meeting its proposed standards would save between $18 and $30 per year (per set) in energy costs, which would definitely add up state-wide. Honestly, we envision this fizzling out within the next few weeks, but we've definitely seen crazier things passed.

[Thanks, Garrett]

It's hard to know how many other pay-TV providers could say this very same thing but are simply choosing not to brag, but AT&T's holding nothing back in its latest release. The operator has proudly come forward and proclaimed that 100 percent of its U-verse TV receivers meet or exceed Energy Star efficiency requirements, and all new Motorola and Cisco set-top-boxes will boast the accompanying Energy Star label. Not trying to stroke your ego or anything, AT&T, but way to be green.

Just last week, a report in the DailyMail got everyone worked up over the possibility of certain plasmas being barred from sale in Europe. Now, Pioneer is passing along a response made by the European Information & Communications Technology Industry Association that seems to say more of the same. We quote: "According to the pertinent EU Directive a technology such as plasma cannot be banned from the market as long as the TV sets (using this technology) comply with energy efficiency requirements." That said, the EU and its member states are still hard at work on new regulations to ensure improved energy efficiency across all display technologies, and we're told that "all manufacturers will be required to meet these minimum efficiency standards in order to continue producing, importing and selling TV sets in Europe." So maybe we're way off base, but is this not confirmation of what we'd already heard?

[Via HDTVLounge]

Not to be outdone by their LCD brethren, plasma displays from Hitachi, LG, Panasonic and Pioneer have earned the right to wear Energy Star badges (or sashes). All told, 43 models from the manufacturers successfully navigated the 208-Watt "on mode" and less than 1-Watt "standby mode" limbo stick, and although the Plasma Display Coalition isn't crowing about smashing the requirements like JVC did with its LCDs, it's still a testament to advances to plasma efficiency. For us plasma-philes here at Engadget HD, knowing our obsessive pursuit of image quality isn't destroying the planet is a bit like having our cake and eating it, too.

BASF and OSRAM ticked the OLED progress meter up one recently, with news out of Germany about new diodes that are both efficient (60 lumens per watt) and reproduce color accurately enough to meet international Energy Star standards. The most power sipping organic light-emitting diodes ever created they aren't, but the ability to keep their color under varying levels of intensity leads to the next step, producing stable deep-blue colored emitters for increased efficiency (100 lumens per watt or more) so they can start illuminating surfaces near you. Isn't it lucky, we know some folks in South Korea BASF might want to have a chat with.

[Via OLED-Info]

Following in the eco-friendly footsteps of Insignia, Vizio has announced that 100% of its HDTVs that are shipping now to US / Canadian retailers "meet or exceed Energy Star 3.0 requirements." The flat-panel maker claims that at least nine of its models actually exceed the specifications by as much as 25%, and every last one of its 22- / 19-inch sets use far less energy than a conventional 60-watt light bulb. In related news, the company is also taking this opportunity to officially launch its 32-inch EcoHD LCD HDTV, which slurps down 44% less energy than a typical 32-inch LCD TV. The set will pack a 12,500:1 dynamic contrast ratio, SRS TruSurround XT audio, multiple HDMI inputs and a stylish white piano colored bezel. If that sounds like something you'd be interested in, you can latch on later this month for $499.99.

Remember Green Plug? That universal connector we detailed last month which aims to replace wall warts and help Mother Earth out in the process? Turns out, said outfit has just landed its first real believer as Westinghouse committed to using the smart power technology. Even Darwin Chang, Westy's CTO, admitted that his firm "wasn't the largest, but somebody has to be the first." Chang is hoping that utilizing said tech will help it cut costs by eliminating the need to ship power adapters with its wares, but we'd say that's being pretty optimistic. Really, the only way that will go over well is if hordes of other firms jump on the (currently desolate) bandwagon in short order -- any takers?

[Via PCWorld]

We've no idea if Panasonic's sudden urge to decrease the power consumption of its plasmas has anything to do with this, but nevertheless, the Environmental Protection Agency has announced an updated ENERGY STAR specification for digital televisions that will hopefully "lead to further reductions in the amount of energy consumed by DTVs." The new standard will reportedly grant the coveted ENERGY STAR label only to "the top 25- to 30-percent most energy efficient TV models," and furthermore, it will (for the first time) "take into account active mode or 'On' mode power consumption in addition to standby mode energy use." Needless to say, the CEA found a moment to applaud the new spec, and as far as we can tell, it's being instituted immediately.

[Via Widescreen Review]

We've heard LCD manufacturers point out the low energy consumption in comparison to plasmas, but apparently, Panasonic's heard quite enough. Reportedly, a plan was hatched recently at the company's PDP plant in Amagasaki City to release a new plasma display that incorporates a technology to "reduce power consumption by half." Interestingly, said device is slated to launch sometime this Spring, but no further details were given. Moving forward, the company is hoping to bring the power-sipping characteristics to its entire PDP line by fiscal year 2009, but sadly, no model numbers or anything else remotely intriguing were handed out.

[Via Widescreen Review]

Accurately measuring exactly how much juice your HDTV is consuming has been all the rage of late, and now, "television manufacturers and broadcasters have produced what may be the world's most boring TV program to measure energy consumption on new-generation televisions." Apparently, the International Electrotechnical Commission (IEC) is looking to "have a standard way of measuring how much energy plasma and LCD TVs use," and there seems to be no better way to accomplish the goal than to edit together a ten-minute clip consisting of bits from soap operas, nature programs and sports which the tested sets would play. No word yet on whether this highly-anticipated programming will hit HD DVD or Blu-ray, though.

Sony, Sharp, and Hitachi have joined forces with the goal of developing LCD television tech that will have displays sipping less than half the current juice by 2011. A recent CNET study shows that a typical plasma television uses 328 watts of power, whereas the average LCD uses 193 watts. By researching LED backlighting -- which also helps with expanded-range color reproduction -- and other energy-saving technologies, the companies hope to keep the costs of operating an LCD down as the sizes go up. And let there be no mistake, sizes will go up.