This is a really interesting report of the affects of the digital transition on ratings. Like the fact that "TV stations that transitioned to digital only experienced an 8 percent share decline immediately following the analog shut-off." But even more interesting is this that same number goes up to 13 percent if the broadcaster switched from UHF to VHF because of reception problems -- no wonder some broadcasters are going back to UHF. The other thing that piqued our interest was that cable companies seemed to be the real winners here as 18.2 percent of those facing the decision to buy a converter box, just ordered cable instead -- little do they know that they are just putting off getting a box.

[Via TVB]

We really love us some free over-the-air HD, in fact even when we do subscribe to cable or satellite, we still prefer to use an antenna for the locals because the picture quality tends to be better. At the same time we understand that antennas aren't for everyone, but we still continue to help everyone else find the best antenna for their location. This latest site is really little more than a cool Google Maps mashup like others we have seen before, but from an online antenna retailer. We really liked how it automatically determined our location -- somehow -- and it makes it easy to see where the towers are in your area. What we didn't like was that it suggested a rotator, which is just silly in the days of DVRs -- seriously, like a DVR would be able to turn the antenna to record your favorite show? Just for starters we don't even use a rotator and get every station without issue, but even if we did need one, we'd recommend you go with two antennas and a Jointenna instead. Yeah, it costs a little more, but works perfectly with DVRs, even when they have the ability to record from more than one channel at a time.

Mmm, nothing like a pinch of predictability to wake us in the morning. Just days after the Advanced Television Systems Committee (ATSC) finally announced that a North American mobile DTV standard was struck, Samsung has jumped in with what it's calling the planet's first single chip solution designed to handle those very transmissions. All we're told is that the solution combines RF and "digital chip components" into one 65 nanometer chip, making it ideal for smaller devices such as smartphones, car-mounted televisions and portable media players. Of course, Sammy doesn't even bother to mention a mass production date, so we're guessing we all just rise awkwardly and start a roaring slow clap to celebrate the accomplishment.

Well freaking finally. The Advanced Television System Committee just approved the Mobile DTV standard, meaning we're finally about to see for-real mobile television in the US. LG and Samsung have already made gear for the new standard, and the tech will be demoed later today before a rollout... sometime. Still, it's heartening news to hear that it's finally ready -- over 800 stations are signed up to broadcast the new signal, which makes use of existing 6MHz airwaves to do everything from straight TV to video-on-demand and targeted advertising. Cool, so now we're what, just a billion years behind DVB adoption?

With the analog shutoff safely in the rear view mirror, CEA (Consumer Electronics Association) president Gary Shapiro took some time to talk about the move to our new digital airwaves (and also looked ahead to our 3D futures). All in all, some pretty interesting reading, but he makes a great point in chiding the broadcast industry -- by waiting until the last minute to get onboard the HD bandwagon, broadcasters missed out on what could have been positive market differentiation for their services versus cable and satellite. All's well that ends well, though, and we're just gad the plug got pulled on analog (with few casualties to boot), and we'd like the CEA president should know we celebrated the move.

[Via DailyWireless, image courtesy CEA]

According to Nielsen's surveys, only 1.1% of U.S. households still aren't able to receive TV signals since the digital TV switch June 12. That's 1.3 million homes that have made the necessary changes since analog said goodbye, with 229,000 doing so just in the last couple of weeks. If you're reading this and somehow still aren't ready, don't forget to pick up a coupon now. Need all the dirty details? Click over for the full PDF report.

In case you still needed a digital TV heads up, the end of this month is your last opportunity to nab a $40 coupon for a converter box. Seeing as how they're actually available, and the DTV switch has been in effect for a few weeks you'd think anyone in need would have long looked into this already, but just in case you're waiting until the last moment, the L.A. Times mentions July 31 is the cutoff. Anyone know someone that went from OTA bliss to a blank TV June 12 and still hasn't upgraded yet?

[Via L.A. Times]

Did you catch the sound of a falling tree in an empty woods this past weekend? In case you didn't hear it, analog "nightlight" transmissions went dark Sunday -- which amounted to 121 stations in 87 markets signing off for the last time. Absent the nightlight info screens, rock-dwellers will now have to emerge from their hermitages to figure out what happened to their TVs, but as we say in the 21st century, "them's the breaks." Aside from areas being served by analog translator and/or low power service, this marks the end of the analog broadcast TV era. Way to go, America -- we haven't heard any reports of riots or mass hysteria, and we'd dare say the citizenry handled this tech transition better than the millenium bug.

Well, the DTV transition finally went down, and after the endless delay and countless arguments, it seems as though June 12 hit with more of a whimper than a bang: the FCC says there haven'y been any widespread service disruptions, and although the agency's toll-free help lines recorded 700,000 support calls between June 8 and June 12, most converter box issues were resolved in less than five minutes by a simple channel re-scan. Similarly, we can't say we've heard of any particularly big problems out there, so really, we're just wondering what the hell took so long.

The day is finally here, after the pushback and staggered changeover, analog television broadcasts across the country are giving way to a future of digital TV and making room for new services to take over the airwaves soon. Still, after months of announcements, coupons sent and many dollars spent there are still millions who will be caught unawares as their television blinks off today. It's been an incredibly long time coming, so take a look back at some of our coverage of the run up to the digital TV switch, and why not drop us a line to let us know of any interesting local coverage in your area or experiences (procrastination-fueled runs on converter boxes, transition gaffes, mob violence) going on. A roundup of FCC links and national press coverage is after the break.

Engadget's lead-up coverage:

T-minus one year till the US analog shutoff: are you ready?
The original DTV transition: what could've been
President Obama signs DTV delay bill into law
Digital TV transition spoof video is both informative and hilarious
Wilmington, NC kills analog dead as broadcasters go all-digital

With mere hours separating us from an analog TV broadcast-free existence, Harris has released poll results indicating many may switch to free OTA broadcasts, shutting off their current cable and satellite subscriptions. The way we see it, the 55 percent indicating they were either somewhat or very likely to switch to antenna probably represent many people who are only just finding out you can get HDTV without paying for service -- not to mention those who are paying and not even watching high definition at all. Still, with the channels available on digital TV broadcasts plus online streaming, there's a lot more choices, anyone else stepping back from their pay-TV habit?

With less than 24 hours to go until analog TV goes dark for a certain segment of American, and the NAB wants to make sure everyone is aware that Nielsen's unreadiness claims aren't accepted by all. The point of contention is a mere 1 million people and really comes down to those who are "almost ready." Meaning, the NAB doesn't count respondents who claimed to have already started getting ready, but aren't in any hurry to make the actual switch until the very last minute. Differences in opinion aside one thing is for sure, at some point tomorrow every TV watcher in the US will be digital ready, or they will no longer be a TV watcher.

In the last update before analog TV goes off after June 12, Nielsen's results indicate 2.5% of, or 2.8 million U.S. homes are still completely unready and will be cut off after it goes through. That's around three million less than it was the last time we were this close to the DTV transition, hopefully all reading this are on the digital television ready side (six easy steps right here.) Don't forget, many stations are switching at different times, so check your local broadcasters before rescanning so you don't have to do it twice, Friday night / Saturday morning is probably your best bet.

Being primarily focused on the consumer end of HDTV, we've rarely crossed paths with news from DG FastChannel, but this stopped us in our tracks. Put simply, it's a proposal to turn around some of that analog TV spectrum sale cash and distribute an HDTV to every household in the U.S. that wants one, digital converter box-style (everyone remember how well that worked out?) Considered seriously, we'd assume companies like DG FastChannel and its partners have invested greatly in preparing for HDTV and would love if all their viewers could see it that way, and we can certainly appreciate the idea that watching standard def is fundamentally wrong. Still, new digital divide or not this attention grabbing bit of PR probably has about as much chance of getting high definition in every home as there is of another DTV switch delay in the next three days.

Just in case you were living in fear of another last minute switch on the digital TV transition date, be at ease, President Obama issued a statement urging those who aren't ready yet to prepare as there will be no further delays, and for those of us in the know to make sure that people around the way are getting the message. With a week to go (again) is there anyone still reading this that hasn't gotten their digital TV future straightened out yet?