About two months after a Lionsgate executive spoke out about the phenomenon of day-and-date DVD / VOD releases, and merely days after we heard that digital distribution wasn't expected to overtake packaged media in the near term comes this. Universal, Fox and Summit have all pledged to close or eliminate entirely the gap between when a title is shipped on DVD and when it's available in on-demand form via iTunes or programming providers. At least with some titles, that is. The move is supposedly being made in order to take advantage of the growing thirst for instant gratification when it comes to films, and rather than getting left behind, these three are choosing to adapt to changing customer desires. Not surprisingly, Sony Pictures Home Entertainment is still sticking to a 30 day (or so) delay before it releases a title to VOD, but considering its Q4 figures, it might want to consider hopping on the bandwagon.

Boy, these content guardians sure are getting brave. First was Friday Night Lights debuting on DirecTV's The 101 weeks before network TV, and now Showtime's United States of Tara is scheduled to be available first via Netflix's Watch Instantly service. The series premiere will be made available on January 8th to Netflix subscribers, while it won't be aired on Showtime until Sunday, January 18th at 10:00PM. Also of note, it appears that the show will air on DirecTV's The 101 channel on January 9th, possibly indicating that Showtime is keenly interested in gauging interest in exclusive pre-launches. Finally, we're told that season premiers of The L Word and Secret Diary of a Call Girl will hit Netflix customers day-and-date (January 18th) with the network debuts. We're beginning to wonder if Netflix can do any wrong.

[Thanks, Vanbrothers]

In December of 2007, we candidly wondered if 2008 would be the year for selectable output control. We reckon we should re-pose the question with "2008" replacing "2007." Broadcasting and Cable is reporting that Kevin Martin doesn't support Hollywood's request for selectable outputs, noting that the final decision would have to wait for the next chairman. It's widely expected that Martin will step down just days before Obama is sworn in, but in the January 15th meeting on the topic, he'll likely stifle the MPAA's plans. For those unaware, SOC would enable content to hit HD VOD outlets before DVD, but in exchange, it would only be allowed out of the set-top-box via encrypted digital outputs. Obviously, those with older TV sets wouldn't be able to take advantage, thus the chairman's hesitation to allow it. Maybe next year, Big Content.

[Via LA Times, image courtesy of DansData]

For all the digital download pundits who are quick to harp on the "limited viewing window" of downloadable material, chew on this. In a move that can only be described as "miraculous progress," Japan's own Tsutaya has somehow twisted the arms of four US film companies in order to allow HD content to be recorded to Blu-ray Discs or other optical media (up to two times) for later viewing. Initially, the Tsutaya TV on acTVila will have around half of its library (412 titles and growing) available for burning, and while details are somewhat fuzzy, we are told that HDTV video can be exported "without down-conversion" to BD-Rs, DVD-Rs and iVDR-S media. Of course, AACS protection will be applied, but this is infinitely more convenient than that whole Qflix disaster. Better still, we're told that future improvements will include down-converting HD content for use on portable devices (think Digital Copy), and it's anticipated that the downloadable films will be available day-and-date with hard copy releases. The rub? Each film will cost around ¥3,675 ($40), so for now, you're still better off heading to the store. Still -- focus on the progress, people, progress.

Day-and-date VOD / DVD releases -- occasions where a film is released on disc and via video-on-demand channels simultaneously -- have been happening on a small scale for awhile now, and according to a bigwig at Lionsgate, it'll remain that way for some time to come. While speaking at the annual Global Media and Communications Conference, Michael Burns told the crowd that "retail relationships were still too important for studios" when asked about the subject, noting that "we don't want to piss off retailers." Not a surprising stance for a studio vice chairman to take, we guess, but an unfortunate one regardless; holding up progress on the digital delivery front for fear of retailer rebuttal? Puhlease.

Mark Cuban has been pushing for day-and-date releases and giving customers choices on how they want to experience content; for those who decide to check out The Architect when it's released they will certainly have plenty of choices. With a day-and-date theatrical, cable, DVD, HD DVD and Blu-ray release you can check it out on any format you want -- no BitTorrent Mark? -- but it remains to be seen if this type of release will spread to other studios. The Architect is a film about a mother who is trying to get the housing project where she lives torn down and rebuilt, and brings the original architect to see what has become of it. No word on any HD extras, the DVD has an MSRP of $28.98 while the high definition versions are set for $34.98

[Via MovieWeb]

We may be able to forgive Paramount for the relatively small number of high-def discs they plan to release this year as they have announced what appears to be only the second tri-format day-and-date release on Blu-ray, HD DVD & DVD, after The Lake House. Mission: Impossible III will come on HD DVD with all the special features we told you about on the same day as the standard-def DVD release, but it will also come out on Blu-ray complete with high-def extras, DD+ soundtracks and all...except for the HD DVD-exclusive picture-in-picture enhanced commentary from star Tom Cruise and director J.J. Abrams. The MSRP is set at $19.99 for the standard DVD, $24.99 for the collectors edition, and $29.99 for both HD DVD and Blu-ray. Blu-ray fans finally have a blockbuster to look forward to this winter, unfortunately they're still coming up short on the extras, we have to wonder if the home release of Superman Returns will suffer the same cuts.

HD-DVD is moving the movement, with their latest announcement that we will see the first back-and-forwards compatible movie hitting store shelves May 9. Rumor Has It (which I have never heard of) will contain a high definition version on one side and a standard definition DVD on the other. The second piece of good news is that it will premiere on the same day as the standard definition release. The bad news is that this hybrid disc is going to cost you $39.99, a 135% premium over just the standard DVD as eHomeupgrade points out.

Also announced today for HD-DVD release are Goodfellas, Swordfish and Training Day, all of which will cost $28.99.

Now we'll see if anyone is really interested in future-proofing their DVD library, especially at such a price. Blu-ray also has similar types of discs on the way; with neither format expected to gain that much traction in its first year, getting consumers to build up libraries of content and locked into a format early could be key. That said, content will mark the true victor in the next generation wars, and with the "special features" provided by Eva Mendes and Halle Berry I see where Warner is going early and I kind of like it.