Far be it from the personality of Blu-ray (or the BDA, we should say) to reach for notoriety in any way possible, but Blu-ray has just gained one more modicum of staying power over in the UK. For the first time, the existing high-def movie format has been placed gently between the likes of fruit and kitty litter in the theoretical consumer "basket," which supposedly looks to best reflect UK consumer spending habits. We're also told that Freeview set-top-boxes have joined the fray, right along with DVD rentals and portable media players. Maybe that 396 percent surge in UK-based BD sales had a little something to do with it?

This week's poll question is pretty simple, really. Even if you've taken the Blu-ray dive, are you still spending your hard-earned cash on DVDs? Are you still forking out for DVDs instead of making the switch to Blu-ray? Discuss the pros and cons below if you'd like, and remember, upscaling really is all that's needed for some people. Okay, videophiles?

Oh, dear. You all point and laugh now, but as Richard Doherty, an analyst with the Envisioneering Group, has stated: "On February 18, there will be a tremendous amount of finger-pointing." Richard also makes another point that we certainly agree with in that "this transition is possibly one of the worst understood consumer education programs in modern times," with millions of Americans still unready for the impending change. 'Course, if you've ever attempted to help your grandmother troubleshoot a VCR over the phone (let alone in 30-second blips), it's somewhat easier to understand why this process is so difficult to grasp. As of today, legions of people are still perplexed at what's coming, and we believe that many are apt to simply sit around and do nothing. The government / NAB is ramping up advertising and sending out DTV transition-mobiles in order to get the word out, but one must wonder, is it too late to save those who have already delayed this long?

Read - Nielsen statistics
Read - Confusion in DTV Transition

Hunker down and find that tin foil cap, pronto! Privacy advocates, we've a new target for you to bang on: Integrated Media Measurement. The 4,900-person media research company is looking to take advertising measurement to a whole new level (or new low, as it were) by embedding tracking modules within cellphones. In short, the module picks up audio from ads and records information about the exposure; in the future, if you were to purchase whatever product you heard about (like seeing a movie that was plugged), it would register a hit and deem you a sucker. As of now, the only testers with these freaky phones are individuals who signed up for this stuff, but you better believe major marketing firms (and TV / movie studios in particular) are perking their ears up and begging to know more.

[Image courtesy of Corbis, thanks ugotamesij]

Here we are again, smack dab in the crossfire as another plasma versus LCD battle rages on. This time, it's plasma surprisingly on top, with sales of LCD TVs seeming to slow as PDP adoption grows. One may assume that the global economic situation would cause a drop in sales across all platforms, but according to a new report from DisplaySearch, that's hardly the case. In fact, one David Hsieh (VP of DisplaySearch in China) even asserted that "plasma sales are booming while LCD TV sales are beginning to slow." The reason? Low prices. Now more than ever, consumers are able to snatch up big screen PDPs for a remarkably small outlay, and in many cases, comparable PDPs are priced a hair lower than a similar LCD. Of course, we very much expect LCD TVs to be all the rage when prices tank during Black Friday, but it's good see plasma showing signs of life once more. It had us worried there for awhile.

[Thanks, Vanbrothers]

Some things in life may be substitutable -- fine dinners can be sufficiently replaced with Top Ramen, high-end kicks can be swapped out for homegrown sandals, and that luxury whip can be exchanged for a jalopy. Apparently, one thing that simply can't be done without even in "tough economic times" is HDTV. Based on a recent survey from PriceGrabber (which, admittedly, shouldn't be taken very seriously), 73% of non-HDTV owners that responded said that they were forging ahead with plans to snag an HDTV within the next 12 months. Granted, such a figure really isn't all that shocking -- after all, the looming digital transition is the perfect excuse to splurge, and prices are apt to be at an all time low this Black Friday. Trust us folks, 720p+ is worth the sacrifice.

[Image courtesy of StarTribune]

We've already heard Netflix CEO Reed Hastings say that the firm's DVD business was still good for the next decade, but CFO Barry McCarthy clarified its position on the sector by touching on Blu-ray adoption and online streaming. When asked about the significance of BD on its business, the exec casually replied that he "didn't anticipate a big impact," noting that thus far "consumer adoption has been slow." His sentiments match pretty well with sales figures, and until player prices dip into the sub-$200 realm, we don't see the situation changing much. Regarding online streaming, he asserted that its service would "outpace competing services such as Amazon.com's video-on-demand offering despite a smaller inventory of titles," and in fact, it would be used as a key ingredient for hooking new subscribers. Read the whole spill in the link below.

[Image courtesy of P2P-Weblog]

Now that big brands are hacking their MSRPs down to more manageable levels, are you suddenly forcing yourself into the market for a new set? Yeah, Black Friday 2008 is closing in by the minute, but waiting is tough, is it not? And heck, with a well received 32-inch plasma going for just north of five bills, it's a great time be a buyer. So, are you looking to take advantage of the lowered prices and snag a new / secondary HDTV, or are you waiting for one reason or another? Speak up!

[Image courtesy of StarTribune]

With a report emerging this week pegging Best Buy as the go-to location for Blu-ray Disc purchases, it stirred up some curiosity here at Engadget HQ. Personally, we prefer to snag our discs online; there's just something about receiving those corrugated boxes on our doorstep that does it for us. We're interested to see where you procure most of your own BD titles -- in a store (which one?), online (which e-tailer?) or out of the back of a white panel van? You can keep quiet if it's the latter.

'Round these parts, we expect most everywhere to own, or at least be familiar with, an HDTV. Still, there's a first time for everyone, and for folks just now looking to hop on in and see what this whole "high-definition" thing is all about, ExtremeTech's Joel Durham Jr. has a quick 'n dirty guide of things to do before tossing a set in your vehicle. Granted, a few of the tips seem glaringly obvious, but really, buying a new (or first, in particular) HDTV isn't always a simple process. What's your size requirement? What's your budget? What technology do you prefer? Do you have the wiring scheme all planned out? Can you afford to pull another all-nighter? If you've been wondering where to start when thinking of bringing a new set into your crib, you should definitely give the read link a look -- at worse, you can say you're a seasoned veteran for already knowing the dos and don'ts.

[Image courtesy of Radioru, thanks Jeremy]

The Consumer Electronics Association (CEA) expected Super Bowl XLII to drive over two million HDTV sales, and drive it did. According to a recent study by Frank N. Magid Associates, around 5.5 million US households brought home an HDTV for the very first time during the 2007 - 2008 holiday and Super Bowl season. Of course, these two events weren't the only reason so many folks opted to make the leap to a high-def set -- the study also credits the looming digital TV transition as an encouraging factor. It's also noted that the forthcoming Olympic Games in Beijing may convince even more folks to spend that incoming stimulus check on an HDTV, further boosting the percentage of US households with at least one HD-capable set. Now, if all of these slow-to-move cable carriers would get their acts together and provide a decent array of HD channels to enjoy, we'd be set.

[Image courtesy of AT&T]

Although the new year has just begun, we're sure you can already count the number of social events, birthday parties and vacations you'll be attending in 2008. So if you know you're going, why not capture a few rolls of memories while you're at it, right? This week's Ask Engadget HD inquiry comes from Heyward, who is desperately seeking help in selecting an HD camcorder to tag along with him to the aforementioned getaways.

"I'm looking for a full HD camcorder. I don't mind shelling out a little dough, but I will draw the line at $1,500. It has to be hybrid media, though I don't want anything involving optical media (so flash-based is okay). I'd prefer control over frame rate and compression method, but I understand that those features might be too much to ask for on a sub-prosumer cam. I'm looking for a larger-than-average, easy to read screen, and a decent battery life. Help, please!"

You can almost hear the frustration in his voice, now can't you? C'mon -- we know at least some of you HD aficionados out there have bit the bullet and picked up an HD camcorder by now, so take a moment of your lunch break and tell poor Heyward what's what.

Got a burning question that you'd love to toss out for Engadget HD (or its readers) to take a look at? Tired of Google's blank stares when you ask for real-world experiences? Hit us up at ask at engadgethd dawt com and keep an eye on this space -- your inquiry could be next.

As if this dead horse hasn't been beaten enough, a Pittsburgh reporter is pleading with the public yet again to turn a cold shoulder to those wildly packaged, generally overpriced cables that catch your eye. As we've seen time and time again, "gold plated" and "speed-rated" cabling essentially produces the same image as sturdily constructed alternatives that ring up at substantially lower prices, and it's no surprise to hear that confused HDTV buyers are still being lured into dropping hundreds on wires that offer up little additional value in return. Another tip put forth by Aaron Saykin is to make sure you're picking the best type of cable for your particular application, and of course, we'd recommend avoiding big box retailers for your cable needs and surfing over to one of the many e-tailers that offer similar items in less fanciful packaging for gobs less money. So whether you're planning to go all out on a new home theater setup, or if you're simply looking to wire up a snazzy new component, just make sure you're not padding someone's pocket in exchange for a fantastically attractive marketing campaign.

[Image courtesy of GaffleTopia]

Because there haven't been enough consumer studies released regarding HDTVs. Kagan Research is back with another high priced technology report and as usual, we're reporting on it.

The big news here? For the first time ever, they expect high definition televisions to make up the majority of TV's sold ithis year. As prices continue to slide and programming continues to increase, more and more people replacing their existing televisions will pick up HDTVs.

All this will add up to 20 million HDTVs sold this year, and 104 million by 2008. Broadcasters, electronics manufacturers, content producers, the consumers are out here waiting, just give us what we want, more HD content and more ways to view it. My rant is over for the day.