Even dedicated theaters like those IMAX uses (well, at least some of them are dedicated) need a little help when it comes to achieving the best sound. Take a look across the consumer AV receiver landscape and you'll see that various flavors of Audyssey's MultEQ technology is pretty popular for measuring and correcting the artifacts that arise in real-world rooms. Small wonder then, that MultEQ (no doubt a pro variant) has been selected by IMAX to help iron out problems with in-theater sound. Who knows, maybe we were distracted by the armrest-gripping visuals, but we've never had a complaint about IMAX sound. Still, we'll take any improvements we can get once the technicians start running through IMAX theaters with mics and test tones in 2010.

We already snuck a peak at the European version of Epson's Home Cinema 8500 UB (the EH-TW4400) and Pro Cinema 9500 UB (EH-TW5500) at the big IFA show in Berlin. Now they're US official, and joined by newly anointed PowerLite Home Cinema 8100 and Pro Cinema 9100 models. The new 8100 doubles the reported contrast of the old 6100 (on paper anyway) which should equate to a visible black level improvement for an asking price of just $1,500 after $100 rebate -- very reasonable for a Full HD home theater projector of Epson quality. The 9100 adds support for an anamorphic lens, ISF certification for professional setups, a bundled ceiling mount and spare E-TORL lamp, and a 3-year replacement warranty for a beefier $2,600. Expect the 8100 to hit US retail in October along side the "sub-$4,000" Pro Cinema 9500 UB while the 9100 lands in November with the "sub-$3,000" Home Cinema 8500 UB. Your holiday slide-shows will never be the same.

[Via The Art of Home Theater Projectors]

Read -- PowerLite Home Cinema 8100 and 8500 UB
Read -- PowerLite Pro Cinema 9100 and 9500 UB

If you haven't noticed, 3D is going to be big in 2010. Not at Philips though, at least not yet. Instead of charging in to the market like Sony, Philips is willing to hedge its bets and wait on consumer demand. Consumers, of course, are waiting for content. And hey, maybe everybody's wrong and quad-HD will be the next big thing to drive TV sales. Regardless, Philips wants everyone to know that its technology is ready when you are so its got a 3D prototype Blu-ray player and stunning 3D version of its 56-inch Cinema 21:9 TV here at IFA in Berlin. While the idea of watching movies in 3D sounds like a novelty, the idea of gaming in 3D is downright compelling -- awkward passive polarized glasses be damned!

You just knew that Texas Instruments wasn't going to leave the 4k cinema projector market to SXRD, right? Sure enough, TI unveiled its DLP Cinema 4k technology and announced that Barco, Christie and NEC will be sprinkling the new tech across more than a dozen new projectors. Now, if TI would get serious about 3-chip DLP consumer solutions -- not even 4k -- we'd be out of our seats (or maybe the movie house's). Until then, we'll have to settle for the possibility that the lowered costs of the next generation of the DLP Cinema platform will allow for more screens to go digital. One thing's for sure -- those IMAX DLP setups need all the pixels they can get.

We'll definitely be missing Philips UltraWidescreen 21:9 display with no U.S. release in the plans, but buyers world wide who need a bit of a convincer to drop the €4,000 need only check out the new Cinema "interactive movie." The 2+ minute feature takes you through a fictional movie setup with director, FX supervisor and director of photography chiming in on the importance of cinema widescreen. The interactive bit comes into play as the viewer can switch between 16:9 and turn Ambilight on and off on a simulated screen playing the flick. Cinema 21:9 launches this month in France, Germany, The Netherlands, Belgium, Luxembourg, Sweden, Denmark, Norway, Finland, and Russia, the trailer is embedded after the break (live demo video is here), check it out and let us know if you're ready to come out of pocket for this 2560x1080p beast.

Surely you knew that you'd eventually hear "DLP" and "3D" in the same sentence, right? Over at ShoWest this week, Texas Instruments is announcing plans for its next-generation DLP Cinema electronics platform. Generally speaking, this wouldn't be all that exciting, but this one's different. Aside from letting us know that DLP Cinema projectors will be deployed by Christie, Barco and NEC at commercial theaters around the world starting in 2010, we're also told that it will feature "increased bandwidth to integrate alternative content to incorporate live 3D broadcasting." Yep, that NAB demonstration and this year's NBA All-Star weekend were just the beginning.

Remember when seeing a movie was simple? You just strolled in, paid one low price for a ticket, and you saw the flick. No worrying over which theaters had 4K projectors, which had DTS sound or which had 3D support. As cinemas across the nation continue to leap on the three-dee bandwagon, RealD and AMC Entertainment has just linked up in order to bring up to 1,500 3D screens across Canada and the US. We're told that the rollout is already underway, with more and more screens getting equipped each month. All told, this will bring RealD's 3D network to nearly 8,000 total committed screens worldwide with approximately 2,600 RealD 3D screens installed today. Excited? No?

Considering that we just gave away 25 pairs of tickets to a 3D screening, we're expecting some serious responses to this one. With 3D doing its best to come storming back into relevancy, we've seen studio after studio commit to pumping out flicks in 3D. All the while, cinemas have been transitioning just as quickly, giving viewers the option to catch new films in 3D so long as they're kosher with rockin' the shades. So, have you checked out a theater screening in 3D? How was it? Do you plan to go again? Avoid 3D at all costs?

For those of you that enjoyed the NBA All-Star circus in 3D this weekend, you'll soon be able to indulge in similar events in far more places. Cinedigm has announced today a partnership with Sony Pictures Releasing Corporation that will bring Live 3D HD capabilities to upwards of 10,000 digital cinema projection system across the US. Make no mistake -- companies can force consumers to pay attention if enough money and marketing is poured into something, and we get the feeling that these 3D events in cinemas aren't going away anytime soon. In fact, Cinedigm ultimately hopes to showcase spectacles such as the Super Bowl and the Olympic Games via its 3D HD technology, and with support like this, we don't see any reason why it won't be able to.

We'll admit -- we were pretty amazed to hear that Journey To The Center Of The Earth pulled in more revenue in 3D than 2D, but this figure is downright jaw-dropping. My Bloody Valentine 3D, which we noticed was one of the first big screen releases to really be pushed in the format, grossed $27 million in its opening weekend. Ready for the kicker? 3D screens outperformed 2D screens 6:1, with RealD taking credit for a staggering 71 percent of the $27 million. Moreover, the flick was also the first to ever be released in over 1,000 digital 3D locations, so we're sure that didn't hurt matters. We won't deny that we've had our sincere doubts about the future of 3D cinema, but figures like this can make even the most hardened pundit take another look. Full release is after the break.

You know, it's strange really. Not even four years ago, most everyone you talked to viewed 3D as a gimmicky trip reserved for theme park attractions and the occasional educational showing at the local cineplex. After all, it's hard to convince fifth graders to pay attention to a lesson in prehistoric history without a Tyrannosaurus Rex getting all up in their grilles, right? Now that CES has come and gone, it's safe to say that Hollywood (among other entities) is giving the format another chance to excel, but we still have strong reservations on whether it's actually what the people want. Join us after the break as we take a brief peek back at where 3D was, where it currently sits and where deep-pocketed executives -- those looking for the "next big thing" -- hope it goes.

Ah, ha! So the rumors were true, after all. Just over three months after we heard that D-BOX was trying desperately to get its Motion Code technology into cinemas, we're finally seeing the first deal with a commercial theater chain. Mann Theatres, the operators of the famous Mann Chinese 6 Theatre in Hollywood, has become the first to first to allow D-BOX seating to be installed, with the initial installation taking place in theatre six of the aforementioned multiplex. There will also be a demo station setup in the lobby for moviegoers to "test drive" the rumbling, bumbling system, though there's no word on whether watching a flick in the D-BOX cinema will cost extra. In all seriousness, this deal is gigantic for D-BOX, and if a few more chains latch on, it won't be long before you see the technology's creator(s) sailing 'round the world and basking in their own glory.

[Image courtesy of About]

While My Bloody Valentine 3D is hardly the first film to hit the silver screen in 3D, it's one of the few thus far to be marketed first as a 3D experience. Every preview that we've seen goes out of its way to somehow tease the 3D aspect, and it'll be interesting to see how well / horrible it does in theaters. For those even remotely interested in checking it out, you should also head past the break for a two-part interview with the film's director. Patrick Lussier sat down with Hollywood In Hi-Def in order to discuss the specific 3D elements of the film and how he felt these aspects served to draw the audience in deeper and produce a more riveting product. There's even a mention of a 3D Blu-ray release, which we're sure Panasonic is just drooling over. We won't spoil anything for you here -- head on past the jump and mash play (twice) for yourself.

Sensio already partnered with JVC in the consumer 3D projection realm, and now it's looking to bring live 3D broadcasting capabilities to 50 more cinemas in the United States. The 3D cinema decoding technology will be used by Cinedigm Digital Cinema -- the same folks responsible for bringing the BCS National Championship to a slew of theaters in 3D. We're actually quite curious to see how all of this pans out; will 3D fanatics (like this guy above, obviously) rush out to view every big sporting event on the silver screen, or will HD feeds on their own big screen be good enough?

Remember that patently insane IOSONO holographic audio system that was demonstrated last month? The very first one has been installed in the US of A. As part of the multi-million dollar renovation of the Museum of Tolerance / Simon Wiesenthal Center in Los Angeles, a 308-channel IOSONO sound system was installed in the Peltz Theater. According to Electrosonic project manager Steve Calver, said system is the "crown jewel" of the place, as it adds "308 independent audio channels and five subwoofer channels, which are entirely hidden within the architectural elements of the theater." The purpose? To distribute sound as perfectly as possible to every seat in the house. Additionally, HD video capabilities were added courtesy of a Christie high-def projector, and there was even an undisclosed Blu-ray player tossed in for good measure. So, when's the next showing of, um, anything at this place?