The British Video Association is back with some more happy stats on how well Blu-ray is doing, claiming 3.1 million discs sold since the start of 2009. Still, even with a claimed 231% jump over last year's YTD figures, that hasn't offset a 9.5% drop in sales of DVDs. that should move the needle well past
last year's figures, where only 1.5 million were reportedly moved by October, but we doubt that's much comfort to employees of the nearly 900 retailers that have closed this year. Even with consumers "continuing to spend money on the product" once they've experienced it, according to BVA director general Lavinia Carey, expect a greater focus on downloads to offer an alternative to piracy, though no word on when that can be expected.
Looks like the British Video Association is looking to push those impressive percentage gains it keeps touting even higher. It's joining forces with the major Hollywood studios on a million pound (only a million (($1.6 million)? well, we are in a recession) ad campaign pushing the "benefits of Blu-ray" on flicks like Terminator Salvation, Inglorious Basterds, Snow White and other high profile titles due this holiday season. The Hollywood Reporter says the plan to broadcast TV spots across all major channels throughout November and December should bring the message that Blu-ray is the best way to enjoy films at home, we just hope someone sits down Peter Bradshaw and indoctrinates him.
