Good news for folks who against all odds don't have a home theater Netflix streaming option yet, and yet inexplicably own an internet-connected Sony BRAVIA TV: Netflix just went live. It just takes applying the latest software update and you're in business. BRAVIA owners were promised the update back in July, and let us be the first to point and laugh insensitively at PS3 owners who have use a "DVD" to get Netflix working on their Cell-powered supermachines.

[Thanks to everyone who sent this in]

Why wait 'til October to get a peek at Sony's BRAVIA Internet features come to Blu-ray on the BDP-N460? Check them out right now in the following gallery, we got a good look at the future on the CEDIA show floor, though whether Sony delivering all new hardware or everyone else's strategy of upgrading existing players for Netflix, Amazon and other forms of streaming is the path to follow remains to be seen. The BDP-N460 should hit for about $250 starting next month.

We know, it's easy to be distracted by the sexy, slim BRAVIA LCD HDTV in front of you, but refocus your eyes for a moment on that unassuming box to the lower right. Given a distinct lack of (read: none) media inputs on the screen itself, that little devices is where all your HDMI, coax and other video sources will be going. With it's $5,000 pricetag the ability to hide DVR's, game consoles and whatever else well away from the television itself is a major selling point so feel free to peruse these pictures (no iPhone comparisons, we promise) and get familiar before this set hits shelves in October.

Proudly rocking the XBR10 nameplate, this is the latest Sony BRAVIA (peep the video from its Japanese launch), though the potential to be greatest is up for debate. These 52- and 42-inch models skip over the company's well received (but expensive) Triluminos LED technology for cheaper edge lit LEDs like Samsung. Sony is taking advantage of the tech's slim frames to include wireless HD streaming -- you'll be plugging set-top boxes, game consoles and other video sources into a separate media box, plugging in anything other than AC would ruin the style. Still, it's hard to see many people deciding that wireless HD, Internet powered TV Guide, BRAVIA Engine 3 processing, Motionflow 240Hz, video streaming from Amazon, YouTube and Netflix and Sony's version of Yahoo! Widgets is enough to overcome a serious case of sticker shock. The KDL-52XBR10 and KDL-46XBR10 arrive in October with $5,000 and $4,500 MSRPs, respectively; over a thousand bucks north of comparable, wireless-less Samsung models featuring the same backlighting tech. That Sony brand and experience worth the difference to you?

Sony's packed in a plethora of buzz-worthy tech into its ZX5 series of Bravia LCDs -- thin panels, edge-mounted LED backlighting, 240-Hz Motion Flow, and wireless connection between the media receiver section and the glass. The new 46- and 52-inch versions have got the styling portion of the competition aced, but we're still smarting over the move away from local-dimming Triluminos LEDs. As for the Motion Flow, we'll have to wait and see for ourselves if 240-Hertz is going to be the magic number to win us over. But then again, we're greedy like that; but there's something drool-inspiring about a 52-inch LCD that gets 1080p video wirelessly sent to its 16.6-mm thin frame. Somehow, we don't think our response will be different when these beauties are released to Japan in November. Video after the break.

As it turns out, yesterday's report was spot-on. Sony today announced that it is bringing the experience of looking absolutely ridiculous in 3D glasses home to the living room. The initiative is "starting in 2010" and will expand through BRAVIA LCD HDTVs, VAIO machines, PlayStation 3, and Blu-ray discs... and not in the press release, but we clearly see a CyberShot digital camera in the promotional video (look out, Fujifilm). It's hard to say from the wording if all the listed product lines will go 3D next year, but from what we gather there'll at least be BRAVIA sets in time for that Christmas. Curious see the zaniest video this side of the second dimension? Well, we don't have that, but you can giggle your way through Sony's promo after the break.

The Financial Times has it on good word what the major unveil in Sony chief Sir Howard Stringer's keynote tomorrow at IFA 2009 will, so much so that it's quoting him with phrases he hasn't even said yet. According to the report, the company is making a huge push into the third dimension, with 3D BRAVIA HDTVs hitting the retail channels by the end of 2010. Also on the menu is 3D-compatible PlayStation 3 titles (which we've kind of heard before), VAIO laptops, and Blu-ray movies, but it's unclear from the article if they shares the same 2010 timeline. Polarized glasses will be required for use, but hey, just consider it a fashion statement. We're now very anxious to see how close Sir Stringer sticks to this purported script for tomorrow's big event.

Waiting on the next generation of Sony LED-backlit LCDs? FlatpanelsHD has some information on the next edition of Sony's BRAVIA sets, dubbed in the UK as the X5500. The key difference here is instead of the company's current Motionflow tech and Triluminos LED backlighting, these sets will opt for Black Frame Insertion technology to up the Hz rate, and while it's still a local dimming LED set, white LEDs will come inside instead of the previous three color setup, reducing cost, but also image quality. Of course, DLNA and AppliCast widget support will all be part of the package, so if you, like us, were looking for a cheaper alternative to Sony's high end sets you'll also be keeping an eye out for these to debut around IFA 2009 in September.

It's with mixed emotions that we present to you Netflix's latest partnership with Sony, which is awesome, but could be so (so!) much more. Today, the world's leading online movie rental service inked a deal that'll bring instant Netflix streaming to Sony BRAVIA Internet Video-capable HDTVs this fall along with older BRAVIA models that are compatible with Sony's BRAVIA Internet video link module. Sadly, the PlayStation 3 is glaringly absent in the announcement, which is a golden opportunity missed in our humble estimation. Ah well, at least there's PlayOn, right? Full release is after the break.

And the hits just keep on comin'. Shortly after Sony introduced its connected BRAVIA W-Series to the world, in flies yet another trio: the Z5500 line. Arriving in 40-inch, 46-inch and 52-inch models, the set boasts Motionflow 200Hz technology, DLNA certification, the outfit's BRAVIA Engine 3, its own 'draw the LINE' design concept, a 1080p panel and a CI Plus interface, which only those parked overseas will truly understand. Furthermore, there's an integrated MPEG-4/AVC HD tuner, BRAVIA Sync (HDMI-CEC), an auto shut-off function, a dedicated 'Energy Saving Switch' and -- for the first time -- AppliCast. If you're curious, the latter feature enables users to access a range of online services (RSS feeds and all sorts of other widgets) via the built-in Ethernet jack. Sony didn't bother to share a price, release date or any hope of a US debut, but we'll be keeping our eyes peeled.

[Via TrustedReviews]

Hopefully in a deal that works out better than the Yankees new jetstream-enabled ballpark, Sony has signed up as the official HDTV of the Dallas Cowboys, and will be planting more than 3,000 LCDs throughout the facility. The entire system featuring 19- to 70-inch monitors is IPTV and RS-232 controlled and operators from the control room (once again, Sony-kitted) can throw any information or video on any display at a moment's notice. Of course, it's going to be tough for even a 70-inch monitor to distract fans from the main attraction, but if they are, they'll be looking at a Sony.

Sure the BRAVIA XBR8 series LCDs have been on the shelf for a few months now, but if glowing reviews of these good looking but pricey sets haven't convinced you, the magic of YouTube lets us experience the details of Triluminos technology without talking to someone on commission. Check out the videos, upped by Sony Canada, embedded after the break, but if you're having trouble picking the pricey BRAVIA over other LED, laser or plasma competition we're not sure if even Clarissa could help make up your mind.

[Via Sony Insider]

Daktronics has made a name outfitting stadiums across the country with high definition scoreboards and the Great American Ballpark in Cincinnati is no different. Reds fans can look forward to a 138 by 39 foot high main scoreboard, plus two other displays behind left field, and the first use of Daktronics' HD-16 LED technology for a higher res ribbon board along the first and third base lines. Sony's jumped in the game, outfitting the stadium with top notch broadcast and production equipment, plus our favorite feature, as the stadium's 64 luxury suites feature 46-inch BRAVIA HDTVs and Vaio PCs running StadiumView software, which lets fans choose which HD feed to watch via touchscreen.


Read - Cincinnati Reds Stadium Gets High-Definition Video Upgrade From Sony and Daktronics
Read - Cincinnati Reds Team with Daktronics and Sony to Upgrade Video System at Great American Ballpar

Tthe new HDTVs from CES 2009 are almost upon us, with new Samsungs and a few Sony BRAVIAs popping up on Best Buy's website with the pricetags and shipping dates we've been waiting for. Samsung's 55-inch Internet@TV widget enabled, LED-backlit 7100 model has a pricetag of $3,799, although we couldn't get any indication when to expect one in our neck of the woods. The 46-inch 6000 series model checks in at $2,799 and is due in early April, with assorted sizes falling in from there, including selections from the older CCFL backlit 6 series line. Checking for a Sony V-Series BRAVIA or the 32-inch XBR9? They're up as well, with a $2,399 pricetag on the 52-inch KDL-52V5100 due in stores March 22, although the Internet enabled sets are nowhere to be found. Take another look at our video of widgets in action before deciding, if the benefits of LED backlighting are cause to upgrade this spring are you ready to chip in $200 extra (the price difference between Samsung's Yahoo! widget packing 7000 series and old school Infolink RSS 6000 series models) to Twitter on your TV?

[Thanks, Deen & Best Buy Employee]

While these three weren't quite ready for CES, they're still being debuted in Las Vegas alongside Sony's new Blu-ray devices. The W-Series, as with the recently announced BRAVIA Z5100 and XBR9 models, is fully equipped with an Ethernet jack and a Yahoo!-powered widgets engine. Consumers who bite on the 52-inch KDL-52W5100, 46-inch KDL-46W5100 or 40-inch KDL-40W5100 can expect easy access to Amazon Video on Demand, YouTube, Sony Pictures content, etc. The new family also includes Sony's Motionflow 120Hz technology, DLNA compatibility, a USB port for loading up external media, BRAVIA Sync (HDMI-CEC), four HDMI inputs and the Xross Media Bar (XMB) interface. As expected, each one sports a 1080p panel, and while pricing details are still sorely missing, the trifecta should hit retailers later this Spring. Full release is after the break.