Sub-$200 Blu-ray players certainly aren't new -- heck, some guys have been doing it since the year 2008 -- but you'll never catch us kvetching about a little more competition. JVC has today introduced (in the briefest way possible, might we add) its newest Blu-ray player just ten months after deciding to play the BD game here in the States. The ultrathin (and "now available") XV-BP11 should slide into just about any AV rack, bringing Blu-ray / DVD playback, AVCHD support, HDMI 1.3, a USB socket and compatibility with a slew of audio formats. Curiously enough, the outfit doesn't bother to mention if this thing is Profile 2.0, but we're guessing (read: hoping) that it wouldn't do something as ludicrous as charge two bills for a Profile 1.1 deck in late 2009. Then again, we've seen zanier things go down...

Update: Ouch -- this thing is only Profile 1.1. Dud. [Thanks, Aaron!]

If you've somehow managed to hold out from joining into the HTIB revolution, the time for caving is upon you. LG has just tapped Sir Mark Levinson to engineer the acoustics behind its latest bundle, the HB954SP. Packing a 5.1-channel sound system that includes 1,000 total watts of power, a quintet of oval drivers and a ported subwoofer, the system gets direction from a BD-Live-enabled Blu-ray player that's actually a fair bit more stylish than the tried-and-true black rectangle. You'll also find a pair of HDMI inputs, an iDock function for charging and controlling your iPod / iPhone right from the BD deck, 1080p upscaling of traditional DVDs, touch sensitive controls, a USB port for loading up external media and an optical audio input. There's nary a mention of price, but it should splash down this November for a hefty premium.

Denon loyalists may have been stinging from the company's no-show at last week's CEDIA Expo, but the latest round of releases should help ease the pain. Here we go with the AVR-4810CI receiver, DBP-4010DCI universal disc player and ASD-51 iPod docks. The 9.3-channel AVR-4810CI ($2,999) looks to be the successor to Denon's popular 4308CI -- feature packed and definitely on the high end of the spectrum. Six HDMI 1.3a inputs, a pair of outputs, 140-Watts to nine channels, and the familiar set of features being rolled out across Denon's lineup: Anchor Bay video processing, Audyssey DSX and Dolby ProLogic IIz. Denon wants you to know it will pair up just fine with the DBP-4010UDCI universal disc spinner, which you should think of as a cheaper -- but at $1,999, not a "poor man's" -- DVD-A1UDCI. It'll play back just about every disc you've got (okay, maybe not laserdisc), and the build quality ensures it'll do so until after your physical media has turned to dust. Finally, Denon has also brought out the ASD-51W and ASD-51N iPod docks that also let you pull in internet radio, Napster and Rhapsody -- grab up the ASD-51W if you want to do that sans wires. As you'd expect from "CI" (custom integrator) designation on these bits of fun, everything is getting in on the network control and connectivity game, but we'll leave it for you to suss out those finer details after the break.

Back in January, JVC slated its TH-SB100 soundbar + subwoofer + Blu-ray player system as "3.1-channel," which kind of made sense since the soundbar housed LCR drivers. There's been something funny in the punch since then, because the TH-SB100 has morphed into something with 4.1-channel status. It's still a soundbar system, but JVC is using magic called "front surround" to get the outermost drivers to handle the left/right channels and the inside two drivers to handle the center + surround audio. It sounds crazy to us, but we'll try to keep an open mind because otherwise things look pretty good -- 220-Watts total, wireless subwoofer, and Dolby Digital, Pro Logic II and DTS processing in the soundbar. If all you've already got a Blu-ray player, opt for the $400 TH-BA1 (soundbar + sub only), otherwise get onboard with Blu-ray and grab the $700 TH-SB100 (complete with Blu-ray deck).

Until now, if you wanted a Blu-ray deck with the NAD (New Audio Dimensions, smart guy) logo, you could either pony up the $1,500 for the T587 or get familiar with silk-screening your own faceplate. But now, a $1,999 option from NAD's Master Series has opened up for you in the M56. Back in the day, we had some pretty nice NAD stereo gear, but those pieces always stood for good value -- and unfortunately, we can't say we're seeing the same value proposition here. Aside from the overbuilt chassis construction , the specs add up to a Profile 2.0 player that can dole out Blu-ray's lossless audio via bitstream, LPCM or 7.1-channel analog jacks and play back media via a USB port; in other words, the standard feature set for a reasonably "complete" Blu-ray player these days. If you really need something that fits style-wise into your current rack full of NAD gear, go for it; otherwise consider some alternatives -- including getting back into silk-screening.

It sounds like Sherwood took critical reviews of its BDP-5003 Blu-ray player to heart when it worked up the plans for the successor. The BDP-5004 is taking a bow at CEDIA in advance of its October release, and the wrongs have been righted -- it's a Profile 2.0 player with onboard decoding of Dolby TrueHD and DTS-HD MA, it has 5.1-channel analog outputs around back so you can get some more miles out of your old receiver, and it's targeted for just a nickel under $200. If that's still not enough for you, how does DiVX support through a front-panel USB port sound? If you can't bring yourself to consider a deck that doesn't do the online streaming thing, though, keep looking.

LG's WiFi-enabled, DivX-friendly BD390 Blu-ray player has been shipping here in the States since May, but not until now have you really had a reason to pick one up. Here at CEDIA, VUDU is taking one step further away from its standalone movie set-top-box by announcing that the aforementioned deck will become the first of its kind to tap into VUDU's growing library of on-demand film rentals. Of course, adding VUDU to this player was a natural move given the built-in Ethernet port, though users will have to wait until the end of this month to suck down the free update. In case you're wondering, the VUDU interface on LG's player will be the same as the one found on the company's own hardware (not to mention a few LG HDTVs), and the $399 price point will remain the same even after the new functionality is added.

Philips has definitely shifted most of its consumer electronics efforts into continents not named North America, but given that IFA's taking place in Berlin, it makes sense to see so much new kit flowing from the company. The latest wares to make their debut on the show floor is the BDP9500 and BDP7500 Blu-ray players, both of which handle 7.1 audio with poise and offer up 1080p video playback for those with BD libraries. The flagship 9500 also includes a Qdeo video processor and a sleek aluminum shell, not to mention Burr-Brown analog-to-digital converters and DVD upscaling for those other movies. There's no mention of pricing and availability just yet, but with the holiday shopping season just around the bend, we'd guess the folks at Philips are working hard to get these out on the double [Warning: PDF read link]

And so it is. Toshiba, the one-time cheerleader for HD-DVD, has now officially gone to the azure side with the BDX2000 Blu-ray player. It supports BD-Live (Profile 2.0) and REGZA-LINK (HDMI-CEC), outputs 1080p at 24 frames per second, and does Dolby True HD / DTS-HD Master Audio... but really, all that needs to be said here is that it's a Toshiba Blu-ray player. Look for this one-time paradox this November for a penny under $250. As for yesteryear, we think this line from the press release says it best: "This product does not play HD DVD discs." It's at once both sad and poetic that this very well may be the last official line ever uttered in the once-promising format's story.

You knew it was only a matter of time before Goldmund jumped in on the Blu-ray bandwagon, and the result as just as ridiculous as you'd expect. The new Eidos Reference Blue -- yes, it's spelled with an "e" -- is a universal Blu-ray playback system that puts heavy (literally) emphasis on damping down all vibrations. Didn't you know that much like the needle on the old Edison cylinders you're still clinging to, those digital bits just hate to be shaken around? Well, the 180-pound Eidos Reference Blue will put a stop to that nonsense. High end decks from mere mortal companies have nothing on this player that must have been woven by especially dexterous unicorn hooves -- it's so exclusive that the 50 produced units will only be offered to Goldmund subscribers; if you haven't heard of said club, you won't be getting one. We all know the first rule of Goldmund club, right?

You didn't really think that McIntosh would let its sister company, Denon, court all the well-heeled Blu-ray shoppers, did you? The company that has long stuck by blue lighting has added the MVP881BR universal Blu-ray player (Blu-ray, SACD, DVD-A, DVD and CD) to its lineup; a perfect match for the company's Blu-ray ready MX150AV controller. As you'd expect from McIntosh, the specs are top-notch without being tech-laden, with Profile 2.0, onboard lossless decoding, analog outputs and 32-bit DACs making the cut. No word on bitstreaming support, but we'd be shocked if the McIntosh unit went missing a checkmark that the Denon flagship deck hits -- in fact, given the engineering that was poured into the Denon, we'd be surprised if the McIntosh wasn't a variation (including chiclet buttons) on the DVD-A1UDCI. No pricing info, but if you make it past the McIntosh velvet rope, money's not a problem.

We'd already heard that Toshiba -- the outfit best known for solidly backing HD DVD during the two-year format war of the early 21st century -- was preparing to swallow its pride and kick out a Blu-ray player by the year's end, but now it's official. The outfit just announced moments ago that it has "applied for membership of the Blu-ray Disc Association (BDA) and plans to introduce products that support the Blu-ray format." Sadly, Tosh doesn't bother to mention exactly what kinds of BD-capable wares it hopes to produce, nor is it ready to disclose product launch time frames. We'd tell you exactly how it wants us to just be patient and all, but you're probably better off hearing it directly from the horse's trap:

"In light of recent growth in digital devices supporting the Blu-ray format, combined with market demand from consumers and retailers alike, Toshiba has decided to join the BDA. Toshiba aims to introduce digital products that support the Blu-ray format, including BD players and notebook PCs integrating BD drives, in the course of this year. Details of the products, including the timing of regional launches, are now under consideration. We will make announcements in due course."

We'd heard VIZIO's VBR100 BD-Live ready (& timed Wal-mart exclusive) Blu-ray player would be making an appearance this month, and our friends over at FormatWarCentral have not only spotted the rare bird in the wild, but brought one home and performed a video unboxing for all to experience. Be prepared for bad news like a lack of high definition cables included in the $178 package, though coax and optical audio outputs plus the too often-forgotten rear mounted USB port are welcome bonuses. Still avoiding the potential trampling issue at Wal-mart? Other stores should have a similar VBR110 model soon, check the video beyond the link or embedded after the break and imagine the packaging splayed about your own living room.

When most people with sub-seven figure incomes hear "Harman," they think "Kardon." High-enders with more... advantageous... economic situations might think of names like Mark Levinson, Revel and Lexicon. For them, the Harman Specialty Group is rolling out some appropriately over-the-top gear to go along with the Lexicon BD-30 Blu-ray deck. The Mark Levinson No. 500H-series amplifiers continue with the familiar tower design, but tout new circuit topology -- we're assuming Class H -- into the various multichannel models, with the top-dog 535H punching out 1,000-Watts. On the speaker side of the house, Revel is bringing the Ultima Rhythm2 and Performa B150 powered subwoofers to the party. Revel considerately throws in amplifiers (2,400-Watts for the Ultima and 1,200 for the Performa) rather than forcing you to pick up another Mark Levinson amp. Pricing undetermined, but you can look to other offerings from these brands for suitably stratospheric guidance.

Onkyo's never been one to dabble in the Blu-ray bargain basement, but with BD decks selling for well under the $200 mark, we're wondering what kind of secret sauce is boxed in with the DV-BD507. The outfit's latest Profile 2.0 player doesn't sound too special based on specs alone, as it supports HDMI 1.3a, 1080p output, BD-Live functionality and BonusView features just like every other respectable rival on the market already. Sure, we can't say we don't appreciate its innate ability to process AVCHD files stored on SD / SDHC cards or toasted DVDs, but even on a good day we can't justify the $449 MSRP. Maybe it's upgradable to 3D... or something. Fancy rear shot is waiting after the break.