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Truth in advertising prevails in UK, Samsung to re-word 'LED TV' ads

by Steven Kim Sep 2nd 2009 @ 10:23AM

Samsung LED TV ad
Turns out it's not only us HD geeks that were irked by Samsung's ad-speak pitching LED-backlit LCDs as 'LED TVs' -- and in the UK, at least, there's been some corrective action. The Advertising Standards Authority (ASA) has found that the terminology doesn't comply with marketing regulations and is misleading because unless you've got a set like Jerry Jones', the display isn't made of LEDs. Spot on, ASA! To be sure, Sammy's new sets do have plenty of redeeming qualities, but whatever marketing genius came up with the 'LED TV' phrase is going to have to go back to the drawing board. Now, if only we could get some of this reasoning applied to US marketing and/or rein in wacky contrast ratio figures, we'd really be onto something.

[Via HDTV Almanac]

Canoe's targeted ads set sail for households with income to spend

by Steven Kim Apr 21st 2009 @ 11:26PM

Canoe Ventures logoThe six cable companies involved with Canoe Ventures -- Comcast, Time Warner, Cox, Charter, Cablevision and Bright House -- will be turning loose the targeted ad technology that has been in the works for a while now. Especially in the midst of the economic crunch, you just know that tax brackets are going to drive the tailoring of the bespoke ads, which go by the friendly name of CAM (community addressable messaging). Fully interactive ads will have to wait for tru2way, so for now CAM 1.0 will swap in one of two versions of a spot, depending on whether the destination is in a zone designated as "over $100,000." We foresee some interesting water cooler discussions ahead as coworkers report seeing different ads at halftime and thus give away some personal info.

Targeted ads coming soon to cable TV

by Steven Kim Apr 9th 2009 @ 11:17AM

Comcast guide with adOne look at a company like, say, Google, and you know there's something to online ads. Cable companies have been working on competitive ad targeting for TV programming for a while now, and tru2way is just the thing needed to close the circuit. Your viewing habits are not all that different from the trail of cookies built up in your browser, so it's just a matter of time before someone brings up the idea of monetizing that information. Of course, TV that watches you will have to walk the line between pitching you ads that are relevant/interesting and making you feel dirty and violated, so expect some pretty interesting times ahead while the boundaries get set; with two-way communication over wide bandwidth pipes, though, you know this is coming.

[Image courtesy simonrules]

Verizon's FiOS TV expansions: April 4, 2009

by Richard Lawler Apr 4th 2009 @ 7:41AM


Light week on FiOS TV expansion news, now that the Mid-Atlantic Sports Network HD is on the air, it's broadcasting around Virginia, Pennsylvania and Maryland. The lack of expansion news apparently left time for Verizon to congratulate itself on running a successful Community Forums project that's already borne fruit by pushing forward a software upgrade to dim annoying lights on the company's set-top boxes. Check 'em out if you've a problem or solution, apparently someone is listening.

Read - FiOS TV Adds Mid-Atlantic Sports Network in High-Definition for Virginia Subscribers in Richmond, Hampton Roads
Read - FiOS TV Adds Mid-Atlantic Sports Network in High-Definition for Subscribers in Maryland, Pennsylvania and Virginia
Read - Verizon's Online Community Forums Provide Enhanced Customer Service

Video: LG's LGenius presentation lays out totally fake, remarkable TV advancements

by Darren Murph Mar 28th 2009 @ 3:47AM

Not that we haven't seen completely off-the-wall viral marketing ads before (including one from LG, in fact), but this one just takes the proverbial cake. In a perfectly staged LGenius presentation, we're informed about a few astounding up and coming TV advancements. The first one intelligently replaces all swear words with baby laughter or eerie silence, while the "Happy Time" feature automatically detects when a program is too sad for one's health and adds random images of cute puppies and kittens. Finally, the "Family Time" feature turns any sensual scene into one with cartoon characters, making even the steamiest bedroom romance seem perfectly acceptable for innocent eyes. Seriously, this one has to be seen to be believed -- mash that play button and have a gander.

[Thanks, Kellen]

New Jersey sues Verizon over deceptive FiOS practices

by Darren Murph Mar 22nd 2009 @ 12:59PM


Verizon Communications has just been slapped with a lawsuit from New Jersey's Attorney General, who alleges that the company engaged in "deceptive and misleading" sales, billing and customer service practices related to its FiOS services. Mind you, this is far from the first time we've heard outrage over poor FiOS service, but Verizon New Jersey president Dennis Bone asserts that the majority of the issues raised by the attorney general are "related primarily to the start-up of the FiOS business nearly two years ago in New Jersey and have been largely addressed." Of course, just because things are sailing smoothly now doesn't mean that justice shouldn't be served, but we will concur that we've heard far less grumbling of late compared to years ago. Who knew offering up free TVs to get folks to sign up would lead to this much turmoil?

Sci Fi Channel being rebranded as Syfy

by Darren Murph Mar 18th 2009 @ 4:20AM


You've got to love those marketing folks, right? In an effort to grab an "ownable trademark" that will be more easily recognized on EPGs and online video portals such as iTunes and Hulu, NBC Universal has decided it best to rebrand Sci Fi Channel as 'Syfy.' Phonetically, everything remains the same, but it's the visual difference that counts. The change is expected to take place on July 7th here in the US, with other regions following suit in Q3. We're still not sure we're hot on the whole MHD-to-Palladia thing, but we kind of dig this change -- agree / disagree?

SoBe's 3D Super Bowl commercial available now on YouTube HD

by Darren Murph Feb 1st 2009 @ 11:36AM


Yeah, today's big game is but hours away, but if you're itching to put those newfangled 3D goggles to use beforehand, you're in luck. Reindeer has hosted up tonight's 3D SoBe ad on YouTube in high-def, and folks with those glasses -- which can supposedly still be picked up at hard-to-miss kiosks in grocery outlets and retail stores if any stock remains -- can tap the read link to have a look right now. Obviously we wouldn't do so if you're not much on spoilers, but we're betting your curiosity is going to get the best of you. Once you've watched, chime in below with your thoughts on the quality. Fair? Great? Just plain gimmicky?

VIZIO does it big time with own Super Bowl ad

by Darren Murph Jan 30th 2009 @ 6:01PM


We've always respected those who practiced what they preached, and we've got to give it to VIZIO here -- it's definitely standing by its word of switching marketing gears from discount to high-quality. The company famous for delivering HDTVs at rock bottom prices has just announced that it will air a commercial in this year's Super Bowl, and at around $3 million per slot, you know it'll be worth watching. Of course, you probably shouldn't expect scantily clad females or overdone explosions, as the company's co-founder and VP of sales and marketing Laynie Newsome has stated that the spot is one that's "simple and speaks directly to its customers." Low-key and Super Bowl? Those don't mix, do they?

Sony sets Guinness World Record with BRAVIA-drome

by Darren Murph Dec 21st 2008 @ 2:29PM


Sony was smelling a world record when it constructed this beast, and sure enough, that's exactly what it set. The BRAVIA-drome was originally constructed to showcase its 240Hz Motionflow technology, and it has ended up being a continual source of interest even after the commercial shoot. This week, a Guinness World Records adjudicator affirmed that the structure was indeed the "World's Largest Zoetrope." We're not exactly sure that this proves / disproves the awesomeness / lameness of its 240Hz tech, but congrats anyway, Sony.

Panasonic launches online community for Living in HD program

by Darren Murph Dec 20th 2008 @ 9:38PM

At least initially, Panasonic's Living in HD program seemed like a one-off promotion to hook a few crews up with some pretty sweet swag. Now, it has morphed into a running R&D experiment of sorts, with some 44 families having participated in order to give the outfit feedback on how its HD-related gear works / doesn't work in real life. In fact, applications are still being accepted for the next wave of winners, and in case you're interested, the company is also launching a new online community in conjunction with the initiative. The site contains a number of videos to get beginners started in their HD life, and there's also a forum for families to discuss such important matters as mounting / not mounting, surround system versus soundbar, etc. Sure, it may never top the mighty AVSForum in terms of breadth and depth, but it's probably not going to overwhelm and intimidate the newbies, either.

'American Idol' is most timeshifted show of 2008

by Darren Murph Dec 19th 2008 @ 12:02AM

Well, would you let your brain simmer on this a bit. American Idol, the famed singing competition that airs live numerous times per week when it's in full swing, was found to be the most timeshifted program in the USA in 2008. Granted, it's also the most watched show in the nation, but we digress. The significance here is that this tidbit, which was dug up by The Nielsen Company, goes to show that live competitions and so-called "topical" programming aren't as immune to DVRs as networks would love to believe. The data found that "an extra four million viewers watched Fox's American Idol in the seven days following the initial episodes." To us, the only true DVR-resistant programming is live sports -- the genuineness of the event just seems to fade when you're not watching in real time, but we can't say we've ever felt the same when watching Simon & Co. a few days after the fact.

Super Bowl XLIII to boast interactive commercials

by Darren Murph Dec 8th 2008 @ 2:07PM


For years now, companies have sought to produce the most engaging advertisement on the eve of the Super Bowl here in America. In just a few months, however, they'll be vying for something else -- your clicks. Canadian sportscaster Le Réseau des Sports has confirmed that both SD and HD broadcasts of Super Bowl XLIII will feature commercials that are "enabled with interactive functionality permitting viewers to opt-in and hyperlink directly from the RDS network to long-form video content." Additionally, viewers will be able to bookmark that content for future viewing. Details of how the links and on-demand material will work are still fuzzy, but it's apt to function a lot like the TV-to-Internet ad platform that's already out courtesy of Backchannelmedia. The bar just got raised a few rungs higher, and we're pretty stoked to see what happens next.

Sony builds massive BRAVIA-drome in Italy to showcase 240Hz Motionflow tech

by Darren Murph Dec 6th 2008 @ 3:17PM


As the race to infinityHz continues, Sony is busting out the advertising checkbook to showcase its utterly mesmerizing 240Hz Motionflow technology. The BRAVIA-drome installation, which is modeled after a 19th century zoetrope, measures 10-meters across, spins at over 40kph and is the centerpiece in a new commercial designed to display soccer action in the sleekest, smoothest, silkiest way imaginable (or so it says). Have a quick glimpse at the filming of the spot just after the break.

[Via Geek]

Gallery: Sony builds massive BRAVIA-drome in Italy to showcase 240Hz Motionflow tech

Denon rewards buyers of its pricey Blu-ray decks with free Batman BDs

by Darren Murph Nov 22nd 2008 @ 8:42AM


It's one thing for Amazon to toss a few free Blu-ray Discs in with the purchase of a PlayStation 3, but we'd expect a little something extra from Denon. After all, when the least expensive Blu-ray deck you make rings up at $749 (MSRP), we'd say a free universal remote or weekend at the lake would be a more appropriate gift. At any rate, Denon and Warner Home Video have linked up to provide buyers of Denon Blu-ray players (the DVD-1800BD, DVD-3800BDCI and DVD-2500BTCI) with a BD copy of The Dark Knight and Batman Begins. The promotion is set to run from November 23rd to January 10, but you've still got to deal with that whole "mail in with the proof of purchase" rigmarole to get your money back. Groan.




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