Turns out it's not only us HD geeks that were irked by Samsung's ad-speak pitching LED-backlit LCDs as 'LED TVs' -- and in the UK, at least, there's been some corrective action. The Advertising Standards Authority (ASA) has found that the terminology doesn't comply with marketing regulations and is misleading because unless you've got a set like Jerry Jones', the display isn't made of LEDs. Spot on, ASA! To be sure, Sammy's new sets do have plenty of redeeming qualities, but whatever marketing genius came up with the 'LED TV' phrase is going to have to go back to the drawing board. Now, if only we could get some of this reasoning applied to US marketing and/or rein in wacky contrast ratio figures, we'd really be onto something.

[Via HDTV Almanac]

It seems DirecTV has gone out of its way to let Charter customers know about the cable company's bankruptcy proceedings, airing ads that said there was no way it could continue to provide more HD channels and that customers needed to be saved from its bankruptcy. Apparently the U.S. District Court in St. Louis agreed the ads went too far in implying the company might be liquidating or about to stop offering service, issuing a temporary restraining order barring the ads. This is far from the first time the law has had to jump in on one side or another of TV providers ads, we're just wondering when they'll jump in on ads touting "choices," highlighting broadband speed without mentioning bandwidth caps and pushing HD channels without copping to known overcompression issues.

The six cable companies involved with Canoe Ventures -- Comcast, Time Warner, Cox, Charter, Cablevision and Bright House -- will be turning loose the targeted ad technology that has been in the works for a while now. Especially in the midst of the economic crunch, you just know that tax brackets are going to drive the tailoring of the bespoke ads, which go by the friendly name of CAM (community addressable messaging). Fully interactive ads will have to wait for tru2way, so for now CAM 1.0 will swap in one of two versions of a spot, depending on whether the destination is in a zone designated as "over $100,000." We foresee some interesting water cooler discussions ahead as coworkers report seeing different ads at halftime and thus give away some personal info.

Alright, Steve may have called Blu-ray "a bag of hurt" but Microsoft's Laptop Hunting mom & son duo (ad embedded after the break) looked pretty happy to see it in their new VAIO laptop. The Apple / Blu-ray rumors flying since the format launched have amounted to very little and for now it's up to iTunes to take care of ones legit HD movie fix, so we've just got to know, is that enough to send you running to XP, Vista or Windows 7? Vote, then let us know why in the comments.

One look at a company like, say, Google, and you know there's something to online ads. Cable companies have been working on competitive ad targeting for TV programming for a while now, and tru2way is just the thing needed to close the circuit. Your viewing habits are not all that different from the trail of cookies built up in your browser, so it's just a matter of time before someone brings up the idea of monetizing that information. Of course, TV that watches you will have to walk the line between pitching you ads that are relevant/interesting and making you feel dirty and violated, so expect some pretty interesting times ahead while the boundaries get set; with two-way communication over wide bandwidth pipes, though, you know this is coming.

[Image courtesy simonrules]

TiVo heard you liked ads, so it's putting ads in your pause menu so you can watch ads while you skip ads. Already rolled out on older Series2 hardware last December, Dave Zatz posts that the 11.0c software update for Series3 / TiVo HD hardware brings the new "feature" of ads popping up while viewers are time shifting. That can show up as a "More information" prompt for some shows, as seen above, but will hold advertisements on certain programs. The prompt will only show up once per recording, but if this new form of advertising bugs you, TiVo Community user bfdtv instructs that permanently hiding the progress bar can be achieved by pressing pause, press down to hide the popup, press play again, then enter SELECT-PLAY-SELECT-PAUSE-SELECT, which can also be reversed by using the code again while watching a recording. Still, we doubt the ad skipping arms race will end here.

Read - TiVo's Pause Menu Spam Hits S3/HD Units
Read - TivoHD Overview, Q&A, Setup, Tips

Well, would you let your brain simmer on this a bit. American Idol, the famed singing competition that airs live numerous times per week when it's in full swing, was found to be the most timeshifted program in the USA in 2008. Granted, it's also the most watched show in the nation, but we digress. The significance here is that this tidbit, which was dug up by The Nielsen Company, goes to show that live competitions and so-called "topical" programming aren't as immune to DVRs as networks would love to believe. The data found that "an extra four million viewers watched Fox's American Idol in the seven days following the initial episodes." To us, the only true DVR-resistant programming is live sports -- the genuineness of the event just seems to fade when you're not watching in real time, but we can't say we've ever felt the same when watching Simon & Co. a few days after the fact.

For years now, companies have sought to produce the most engaging advertisement on the eve of the Super Bowl here in America. In just a few months, however, they'll be vying for something else -- your clicks. Canadian sportscaster Le Réseau des Sports has confirmed that both SD and HD broadcasts of Super Bowl XLIII will feature commercials that are "enabled with interactive functionality permitting viewers to opt-in and hyperlink directly from the RDS network to long-form video content." Additionally, viewers will be able to bookmark that content for future viewing. Details of how the links and on-demand material will work are still fuzzy, but it's apt to function a lot like the TV-to-Internet ad platform that's already out courtesy of Backchannelmedia. The bar just got raised a few rungs higher, and we're pretty stoked to see what happens next.

Talk about a marketing catastrophe. Apparently no one told Pioneer's promotional firm what Black Friday is (hint: it's a day for unprecedented price cuts to get consumers to camp out in the cold for a deeply discounted blender), as it has inexplicably decided to re-coin the holiday "KURO Friday." Why do such a thing? To quote Pioneer, it's to "celebrate the creative visionaries" who helped bring KURO to life. In other words, KURO Friday is not being established to announce sweet, sweet price drops on all KURO wares. Two thumbs way down, Pioneer.

We can't say we spotted this one in person (sorry, Chuck lost its luster after about six episodes), but we'll still join in the chorus of laughter. The image spotted above was an advertisement for Microsoft's little 'ole operating system, known around the underground as Windows Vista. What you're supposed to see there is "Windows: Life Without Walls," but instead, you're missing the final "s." In fact, Michael Smith points out that most 4:3 set owners actually saw even less than that (think "Windows: Life Without"). The capture was taken from a locally broadcast 4:3 NTSC feed of the show, and amazingly enough, it wasn't the only commercial aired that night with some of the critical information hanging off in no man's land. Have any of you spotted this recently, or was this just a one-time screw up?

We've heard for years that the DVR was killing marketers' ability to inform and persuade, but a recent survey from IBM points out that advertisers would do alright if they'd simply keep with the times. The research revealed that more and more individuals are turning to their PCs and mobiles for content ingestion, and out of the 2,800 individuals surveyed around the globe, over 70% said they preferred "advertising-supported models as opposed to consumer-paid models." In fact, the majority of respondents admitted to preferring ads shown before of after a clip versus the "interruption" method currently used in TV broadcasts. Researchers also found that some 60% would be willing to provide personal information in exchange for valuable content, with "high quality music / videos, discounts to favorite stores and air travel / hotel points" being among the most desirable. More figures for number lovers are just down there in the read link.

The stakes are high for Blu-ray this holiday season. As we've stated before, it's the first such season where it's not competing directly with HD DVD, and coincidentally enough, also the first in which it is competing (at least to a small degree) with HD streaming. To that end, a number of studios and consumer electronics outfits have agreed to fund a $25 million marketing campaign dubbed Tru Blu, which involves airing persuasive commercials on channels that "attract heavily male audiences." With Blu-ray deck prices expected to reach the $150 area come Black Friday, we'd say BD still has a good chance of being successful this winter, but it's going to need every ounce of gusto it can muster.

While LIN TV and Time Warner Cable remain embroiled in all sorts of disagreements, two of the company's stations in the Hartford-New Haven, Connecticut area are gearing up to trial Backchannelmedia's TV-to-Internet click through technology. If you'll recall, we first heard of this worrisome interactive advertising platform back in May when MGM Grand at Foxwoods signed on. Now, WTNH (ABC) and WCTX (MyNetworkTV) have also agreed to participate in the company's market trial, which is set to start next month. In essence, it will give viewers the ability to click on "non-intrusive icons at the bottom of the their TV screen" in order to bookmark offers for online viewing; obviously, all of the response data is forwarded on for use in soliciting more cash from advertisers. Why does the idea of having to engage with ads sound so dreadful from here?

When Vizio let loose a stable of new HDTVs at CES this year, it was apparent the outfit was beginning to head in another direction. For years it had pushed itself as a discount brand, grabbing market share the only way it knew how: by selling cheap. With a decent foothold in the US, Vizio has finally decided to switch gears and begin to market the more sophisticated aspects of its HDTVs. It won't stop throwing the word "value" around, but rather than honing in on how much cheaper its wares are compared to top-label competitors, it has now hired an ad agency to showcase the high-quality aspects. According to said agency, it wants "consumers to associate premiere audio quality, along with images, when they think about Vizio," and beyond all that, we're also hearing confirmation that the outfit will indeed be pushing out a low-cost soundbar in the near future. Go get 'em, Vizio.

Here at Engadget HD, we've been watching TV for a long, long time, and we can't honestly say that we've ever viewed commercial time as content time. Nevertheless, MTV Networks is teaming up with Cadbury and DISH Network in order to launch its "first-ever advertiser-supported interactive television campaign." Available "exclusively" to DISH Network customers (a curse disguised as a blessing?), the campaign will debut during The N's reality series Queen Bees on July 11th at 9:00PM ET / PT. Put simply, it will present viewers with sets of questions to answer during the show (no, that's not distracting at all), and in the next commercial break, the poll results will be shown. According to the outfits involved, this is their attempt to "reinvent commercial time as content time" and "encourage viewer retention throughout the pod." We're curious -- does anyone at MTV / Cadbury / DISH actually believe this stuff, or does it just sound great on a conference call?