Tucked in between the "worst kept secret" PSP Go and motion control demos at its E3 press conference, Sony also revealed new content for the PlayStation Network video service, and the ability to download video directly to the PSP, no PS3 or PC intermediary needed. No word on when to expect the new content exactly, but it will include video from Showtime Networks, Starz, G4 & E!, Summit Entertainment, The Weinstein Company, HDNet & Magnolia Pictures, Anime Network, Media Blasters, Right Stuf's Nozomi Entertainment, Starz Media's Manga Entertainment, Toei Animation, Viz Media, WEP, UFC, TNA and Video Action Sports. Looks like Sony will have easy on the go access to video store content up and running before Microsoft gets its Zune integration act together, but whether that compares to 1080p instant streaming promises remains to be seen (Hint: first one with direct Hulu access wins, we're just saying, guys.) Check out Sony's trailer embedded after the break.

ZillionTV may not have a price, launch date or even confirmed areas of availability yet, but that hasn't stopped the outfit from racking up a deal to stream films from The Weinstein Company over its service whenever it launches. For those who've already forgotten, ZillionTV is the streaming to TV service with designs on selling its hardware to customers via their ISPs, then streaming content free with ads as well as providing pay video on-demand. Even without flicks like Zack and Miri Make a Porno, Vicky Cristina Barcelona and The Reader, it already had a competent lineup of content partners, but now ZillionTV is looking even more like a legitimate challenger, if only we had a few more details to go on.

Since Xbox Live Marketplace was already home to NBC Universal movies and TV (at home and abroad) Microsoft's seen fit to fire back at Sony's PSN announcement with the relatively incremental additions of content from The Weinstein Company and TNA, while mentioning the Video Marketplace has already served up 42 million pieces of content, with its pace doubling since the NXE debuted last year. So far at least, all of TNA's offerings (PPV events from last year) are in SD, while The Weinstein Company hasn't hesitated in tossing up Vicky Cristina Barcelona and Zack and Miri Make a Porno in 5GB 720p files for all interested. Microsoft may not be able to claim "all the major movie studios" (we're guessing Sony Pictures has made their decision on who to support) but they're still finding a way to lead the download-to-consoles race, for now.