Good news for folks who against all odds don't have a home theater Netflix streaming option yet, and yet inexplicably own an internet-connected Sony BRAVIA TV: Netflix just went live. It just takes applying the latest software update and you're in business. BRAVIA owners were promised the update back in July, and let us be the first to point and laugh insensitively at PS3 owners who have use a "DVD" to get Netflix working on their Cell-powered supermachines.

[Thanks to everyone who sent this in]

Ready to dig deep, really deep, for a tiny but magnificent OLED television? You'd better be 'cause some purportedly leaked Sony documents are showing a new "KDL-ZX Series OLED" on the 2010 / 2011 roadmap. All the sets are listed as prototypes so they may or may not make it to market for retail. But with Sony's two year old, 11-inch XEL-1 OLED TV now dwarfed by LG's new 15-inch OLED TV and a 20-incher promised for 2010, well, we expect Sony will want to regain its leadership in the new year. The docs also show updates to Sony's flagship XBR series with the XBR11 LED W-backlit LCD and XBR12 Advanced LED RGB-backlit LCD sets coming in sizes from 32- to 60-inches featuring 240Hz Motionflow, a new Bravia Engine 3 PRO with HD Video processor, and UV2A panel technology. Unfortunately, some of the XBR information (the most important, presumably) is blacked-out and we're only looking at 2 of what appear to be 24 pages of leaked content. Boy would we love to peak behind that curtain. XBR11 spec sheet on display after the break.

[Via OLED-Display]

It wasn't long ago that Cloudy with a Chance of Meatballs was packing theaters, but given how quickly things hit DVD and Blu-ray these days we're surprised to learn this one won't be flinging vermicelli to disc until just after the holidays. Fear not carb-lovers: similar to the Hancock deal last year, new purchasers of internet-capable Sony TVs and Blu-ray players will be receiving one free stream of the film starting on December 8; that's nearly a full month ahead of the retail release. The stream will be in 720p and will allow full control during 24 hours. What if you've already purchased your Sony setup? The company is happy to extend the streaming offer to you as well -- so long as you don't mind paying a mere $24.95. Yes, a one-time 720p rental that costs as much as a Blu-ray. That's value.

Aw, suki suki now! Those Netflix instant streaming discs that started floating out to anxious PS3 owners yesterday are obviously splashing down, with YouTube user (and avid Engadget reader) otimus posting up a stellar walkthrough showing everything in action. We've got to admit -- the whole thing looks exceptionally sleek, but given the PS3's multimedia prowess, we didn't really expect anything less. He stated that he didn't notice any stuttering as he sifted through films and mashed play, and that any jitters you see in the video (after the break) can be blamed on the janky TV capture device. So, any others receive their disc today? How's the experience?

[Thanks, Otis]

Update: Our best buds over at Joystiq got some quality hands-on time with this (video is now after the break), so be sure and check it out!

Woe betide the Black Friday bargain hunter; where once there were stellar deals on giant televisions and hard disk drives now there are slight discounts on underwear and handbags. Sears' ad for this year has been unearthed and, while it naturally has an eclectic selection of goodies on sale ranging from power tools to KitchenAid mixers (and that's just on the front page), from a gadgety perspective we're not finding anything quite worth lining up at 3:00am in November for. There's a 40-inch Samsung 1080p LCD for $599, about $50 cheaper than we can find it for online, and a similar Sony model for $664 -- a whole $10 less than Amazon is asking for a comparable model with free shipping and no uncomfortable small talk with other half-frozen shopaholics. A raft of cheap but mediocre games and movies will be available, some soon to be obsolete GPS devices, and lots of other random things stuffed into the PDF scan linked below. Not into the whole hunting for deals thing? The other link has everything listed out, making for easy text searching -- and for guilt-free snoozing the day after Turkey Day.

Read - PDF scan of Sears 2009 Black Friday ad
Read - Listing of Sears 2009 Black Friday deals

VIZIO sure ends up in a whole lot of legal battles, but one way or another, it always seems to find its way out in the long run. Such is the case once again today, as the current LCD TV king has apparently said all the right things to Sony. If you'll recall, Sony (along with a slew of others) filed suit against Vizio awhile back over patent licensing concerns, but now it seems the two have reached a mutual agreement to use each other's technologies without bickering over who owns what. The release on the matter states that Sony "has become a licensee under VIZIO's patent portfolio," and that "VIZIO now is a licensee under Sony's color television patent portfolio." Who knows how much under-the-table cash and shaky promises had to be passed along in order to make everyone happy, but hey, a problem solved is a problem solved.

[Image courtesy of TooMuchNick / WireImage]

Update: Sony's response to all of this is after the break, courtesy of a company spokesperson who pinged us directly.

With some help from Sony, Hollywood Theaters is upgrading to 4K digital cinema, some of which that will do 3D. The project kicks off over the next few months when 13 locations will get the upgrade that consists of 167 screens all of which will all be going digital. On top of that, 53 of those screens will also support 3D movies thanks to RealD and circular polarized glasses. Of course we won't be happy until every theater in the US is digital and 3D, but this is a decent step in the right direction.

It can't all be sweet, right? So Netflix is indeed coming to PlayStation 3, but there's a catch, and that is a disc (badly photoshopped into the picture above) will be required for use -- not just for a one-time install, but every time you want to stream. Joystiq shot some questions off to the company, who justified this as being "fastest and easiest way to let PS3 enthusiasts get Netflix on the PS3" and that an embedded software solution through XMB will be coming late next year. It denies this has anything to do with Microsoft's exclusivity agreement, but frankly we're a bit bummed by this perplexing hurdle in convenience. At any rate, be sure to go reserve your disc now if you want to start streaming -- assuming, of course, PlayOn hasn't already satisfied your Netflix needs.

Read - Netflix interview
Read - Disc reservation page (must be logged in to see)

Avid readers of Engadget HD are up on the latest 3D display and display technologies, but the same can not be said for the general masses. And before you start on the whole "I'm not wearing any stupid looking glasses," because no matter what you say, there are more people paying extra to go 3D movies than ever and the reason is simple; it's because this isn't like the crappy 3D you saw during the Super Bowl last year -- or that our parents grew up with. No, the 3D that Sony, Panasonic, and others are promising next year is like nothing you've seen. We've come a long way since the old anaglyph red and blue glasses that come in cereal boxes. So if like most, you could use a refresher on the 3D technologies and when you might get to use them, you should head on over and check it out.

What a coup. After we've been hearing all along that Xbox 360 had a game console exclusivity to Netflix streaming, Sony just announced it, too, will be joining in on the fun. Timeframe? Sometime next month. Press release after the break.

[Via PlayStation blog]

Can't wait until December for Toshiba's CELL REGZA LCD? Sony is bringing its own 56-inch 3,840x2160 quad-HD display to market November 1 in Japan. Priced at 6,825,000 ($76,583) including taxes this is clearly for pros only, hence the TRIMASTER name referring to the three elements combined within -- exact color, accurate picture and reliability -- thanks to a RGB LED backlit panel built with incredible picture reproduction and exact calibration (with included software via a connected PC) in mind. While it's cheaper than JVC's $175k 4K projector, unless you're mastering the next Pixar flick, viewing high res satellite imagery or can't live without four HD feeds on one screen even the most well heeled amongst may be better served scouring bargain bins for a used Westinghouse D56QX1 for now.

[Via AV Watch]

We've said it before and we'll say it again, sports, not movies or video games is 3D's killer app, and this prototype camera from Sony is designed specifically to help bring the two closer together. Set to debut at CEATEC next week, the HFR Comfort-3D records at 240 fps through just one lens instead of two thanks to a new half-mirror system that takes left and right eye images at the same time, better for capturing fast motion and providing viewers lacking polarized glasses a 2D picture with minimal blurring. One of our few complaints during last year's BCS National Championship 3D experience was occasional benefits caused by fast left-right motion which this system could make a non-issue. Check after the break for a detailed (in Japanese) diagram that should help make things clearer -- for those that can read the language -- the rest of us are waiting for ESPN or someone else to tote a few of these down to the Super Bowl in 2010 and make magic happen.

[Via AV Watch thanks Derek for English PR]

Digital Copies packaged in with DVDs and Blu-ray Discs are an old hat, but now Sony is adding a new twist. Up until now, a DVD was bundled in with a Blu-ray Disc just to deliver the Digital Copy. This way you could put the DVD into any PC or Mac and grab the Digital Copy of the main feature. What Sony is doing now is something that was demoed at CES 2008, which is to store a PSP friendly copy, on the actual Blu-ray Disc. This way all you have to do is insert the disc into a PlayStation 3 and transfer it directly over to a PSP -- no computer required. This of course doesn't help those who'd prefer to watch the Digital Copy on their PC or iPod, so they'll still need to continue to look for an extra DVD in the box. All this fun starts November 10th with the release of Godzilla and The Ugly Truth, both of which sport the PSP copy on the Blu-ray Disc, but only The Ugly Truth will also come with the DVD with the traditional Digital Copy.

Say it with us now: "Yippee!" Why such joviality? We'll tell you why. Nokia, Samsung, Toshiba, Sony and Silicon Image have all teamed up to create yet another new connector, with this one hoping to forever harmonize the strained relationship between mobile phones / PMPs and high-def displays. The so-called Mobile High-Definition Interface Working Group is seeking to create a new "industry standard" for connecting handsets and other portable consumer electronics to HDTVs and displays, though we're still wondering why exactly we need a replacement for HDMI, DisplayLink and the forthcoming Light Peak so soon. As with most of these things, details about the actual product(s) are slim, but trust us, they're working on it. And they're working hard.