Forget Torino and its quality issues, the 2010 Winter Olympics in Vancouver promises to be a different event, and this time it is coming home shot 100% natively in HD. Watching on TV, viewers can expect a slew of coverage across NBC's networks, plus a continuously updated HD VOD package of the day's highlights, and interactive TV features to pull up medal counts, athlete bios and Team USA reports. Checking in online? NBC is back with a new iteration of Microsoft's Silverlight streaming, promising even more HD footage, with the ability to fast forward and rewind streams, plus save clips to your computer. Behind the online efforts are the encoding skills of iStreamPlanet providing 23 different video feeds, with Akamai's new HD distribution network distributing the adaptive bitrate streams directly to your PC. Remember when we were just happy to get 5.1 surround?

Read - Akamai and iStreamPlanet to Power Live and on-Demand Video for NBC's Coverage of the 2010 Vancouver Olympic Games

While Akamai has been streaming video over the net for years, it realized a couple of years ago even its network wasn't up to the task for all the high definition video on the way. To that end it's been reworking its infrastructure and today announced the launch of the Akamai HD Network with a live inaugural stream from its Network Operations Center -- you can watch a rebroadcast at the read link, but we'd recommend watching grass grow and waiting for a watched pot to boil as more interesting activities. While they may not be experts at providing the content we want to see -- leave that to partners like Epix HD -- when it comes to actually delivering it, anyone this passionate about bandwidth, servers and streaming must know what they're doing.

As if we weren't already hyped that The Wizard of Oz is returning to theaters in celebration of its Blu-ray release, Netflix is putting a little something extra -- and free -- on it. Anyone in the U.S. will be able to stream the classic online via PC (trailer embedded after the break) at Netflix.com/wizardofoz from 9 a.m. October 3 for 24 hours, while subscribers can pull the stream down in high definition on any compatible device. No interruptions, no cost, no hassle. Prefer the group watch experience with an actual physical group of people? The company is also putting on a free concert and outdoor showing in NYC's Central Park September 29. With the options of on disc, streaming, in a theater or even outside it's hard to think of more ways to see a movie than this one, which would you pick?

Starting this autumn -- which is sort of like now -- Tesco stores in the UK will be offering "virtual DVDs" to customers who purchase certain home video titles. Promising no less than a "DVD-equivalent" experience, the new service will be replete with all the menus, copyright warnings and extra bits you'd find on the disc itself, plus additional exclusive content and movie viewing parties with online chat. We're not entirely sure films need all the added interactivity Microsoft has cooked up, but ambitions are to expand the bonus content and to offer the service in other markets "eventually." And hey, seeing as it's based on Silverlight, all that good stuff will be available on Mac too.

With the Custom Electronic Design & Installation show in Atlanta only a month away, we thought it'd be fun to try and predict the future by laying out our expectations for Windows Media Center. The way we see it, CEDIA is the perfect launching pad for Windows 7 Media Center. For starters it is just over a month before the official release of the OS, but more so because Microsoft has used the venue in the past to announce new Media Center features. We really believe that this is going to be the year that Redmond brings everything together, so if you're the type who doesn't think it'll ever happen, then click through to find out why we think you're wrong.

A day earlier than expected, Microsoft has launched its third edition of Silverlight and its SDK. As Ars Technica notes, some of the bigger improvements on the user side are GPU hardware acceleration and new codec support including H.264, AAC, and MPEG-4. If you're looking to give it a spin, there's a Smooth Streaming demo available that, as the name suggests, does a pretty good job of streaming HD video with little stutter, even when skipping around. If you've got Firefox 2, Internet Explorer 6, Safari 3 or anything fresher, hit up the read link to get the update.

[Via Ars Technica]

Read - Download Page
Read - Smooth Streaming demo

Sure Akamai sponsored a new IDC whitepaper finding smooth video and high resolution is important to most online audiences -- services it is conveniently positioned to help provide -- but that doesn't mean the results are wrong. Last year a similarly self promotional survey found 75% or broadcasters planning HD online and in the last twelve months we've had an explosion of HD on the net, from the Olympics and NCAA Championships to Netflix, Amazon, MLB and YouTube to 1080p from DirecTV, DISH and VUDU. Key results of the 2009 analysis? Publishers need HD streaming to keep up with the competition, video quality is important, and high definition means users will stick around longer. Notable in its absence is the complaint many have about downloads and streams, no high quality / surround audio. Just an idea for the 2010 survey guys.

The Beijing Olympics broadcast benefited greatly from high quality streams available on the NBCOlympics.com website, and it looks like the 2010 Games in Vancouver will be no different. To that end, Microsoft's released server side enhancements like Smooth Streaming technology for adaptive streaming with Silverlight to keep the video streams moving smoothly, and even enable DVR-like features in a live stream without requiring dedicated video servers, all so viewers can get smooth 720p throughout the event. By then Silverlight 3 should be out of beta, which promises support for up to 1080p resolution, native playback of MP4 formats like h.264 and hardware graphics acceleration. Honestly we'd expect nothing less, and while word is CTV, HSN and others will be among the first to take advantage, we're waiting for Netflix to pick up the baton and deliver browser based PQ that rises to the level of Xbox 360 and other players, plus more HD.

The plan is to get Flash from every computer to every television screen, and Adobe's ready to take the next step this week at the National Association of Broadcasters show in Las Vegas. Broadcom, Comcast, STMicroelectronics, NXP Semiconductors, and Sigma Designs join Intel as set-top box makers with chipsets ready to stream widgets and HD video to connected televisions, while content is on the way from Netflix, New York Times, Disney and Atlantic Records. Of course, Yahoo's widgets and Microsoft Silverlight aim to turn up the interactivity and streaming video to TVs and handhelds as well, though Adobe seems content to share with Yahoo! if need be -- Vizio's Connected HDTV demo and Intel's CE 3100 support both -- expect the blades to come out when Flash enabled hardware comes to market in the second half of this year.

[Via Venture Beat]

Microsoft's PlayReady DRM hasn't exactly set the world on fire since first popping up over two years ago on a bevy of wireless carriers, so we were surprised by today's news that it's being integrated into the MediaRoom IPTV platform, specifically AT&T's U-verse service. A Microsoft exec quoted saying "Through the power of software such as PlayReady and Mediaroom, AT&T will bring its customers an exciting new range of services and content" doesn't help, since that power has lead to very little over the last two years with one exception. This is the same Windows Media Player 10 compatible DRM used by Silverlight plugins, like the ones for Netflix and Sky Player TV, so while we'll make the leap of dreaming about Instant Watch coming to AT&T set-top boxes, reality is probably not only something entirely different, but also considerably more like the Xbox 360 IPTV fantasy & other Mediaroom features that have yet to see any release.

Fantastic news, cube dwellers -- you can finally put that office T1 to use this year, as CBSSports.com has inked an agreement with Microsoft that will enable it to provide a 1.5 megabits per second stream of March Madness. In other words, you'll be able to watch the 64 most deserved teams scrap it out online in HD for that all important National Championship. Employers, hear this: just go ahead and give your folks a few days off. It's not like they'll be even remotely productive with MMoD coming at 'em in high-def.

[Via ZatzNotFunny]

Dumping the beta tag, Snapstream's officially rolled out the placeshifting, Clear QAM-compatible singing and dancing Beyond TV 4.9, rolling previously optional $29.99 h.264 and DVD burning plugins into the standard package, upping the pricetag for new users from $69 to $99 (upgraders who never bought the plugins and don't want them can still hop in for the old price). If watching place shifted TV via web browser isn't interesting enough by itself, Snapstream threw in beta support for the Hauppage HD-PVR, new Web admin features and more. Enough to convince you to upgrade, or dive into the build it yourself DVR market for the first time?

[Via eHomeUpgrade]

Go on, confess. If you're reading this now, chances are you have at least a passing interest in learning how all of this glorious streaming content actually gets to your TV set / computer while still managing to look at least halfway decent. If you're willing to be honest with yourself, there's a lot in the read link that you'll love. Without going too in-depth here (wouldn't want to scare anyone off, you know?), Netflix's Chief Product Officer covers the basics of first- and second-generation encoding as well as how it handles the wonderful high-def encodes that are used to deliver Watch Instantly content to the Xbox 360. Oh, and now that the New Xbox Experience is live, you can chime in below and let us know if all that hard work that's being done behind the scenes is paying dividends on your HDTV.

[Via CNET]

Mac owners who have been waiting for Netflix to open up the 'Watch Instantly' option just got a little something to light up their day -- the service is now available to the public; or at least members of the public who opt in via a web form. It's all based on Microsoft's Silverlight, so you'll need to download and install the plugin for your web browser, but please mind the six device limit if you've got a small cadre of 'Watch Instantly' devices in use. So if you can live with the fact that Microsoft tech is the lynchpin to your Mac streaming enjoyment, hustle on over and sign yourselves up for that non-HD, but ample selection of streaming content.

Microsoft is hoping to spread the HD to more than its Xbox 360, and has partnered up with Akamai to demo its latest combination of technologies that will send 720p content smoothly over the internet. A beta release of the Silverlight player plus Akamai's AdaptiveEdge Streaming will debut in early 2009, but the aim is as old as the hills -- deliver smooth (or at least, smoothly degrading) HD video to internet viewers with standard web servers, as opposed to dedicated video streaming servers. The videos will stream at 720p and maintain a 24fps minimum, eating up 2 - 6 Mbps in the process, all the while adapting the transmission based on the quality of the connection. Curious? There's a demo link in the source below, so get some post-Olympics use out of that Silverlight plugin you installed this summer!