Tucked in between the "worst kept secret" PSP Go and motion control demos at its E3 press conference, Sony also revealed new content for the PlayStation Network video service, and the ability to download video directly to the PSP, no PS3 or PC intermediary needed. No word on when to expect the new content exactly, but it will include video from Showtime Networks, Starz, G4 & E!, Summit Entertainment, The Weinstein Company, HDNet & Magnolia Pictures, Anime Network, Media Blasters, Right Stuf's Nozomi Entertainment, Starz Media's Manga Entertainment, Toei Animation, Viz Media, WEP, UFC, TNA and Video Action Sports. Looks like Sony will have easy on the go access to video store content up and running before Microsoft gets its Zune integration act together, but whether that compares to 1080p instant streaming promises remains to be seen (Hint: first one with direct Hulu access wins, we're just saying, guys.) Check out Sony's trailer embedded after the break.

Good news for Playstation 3 owners -- NBC and Sony have just announced that NBC Universal content is now available on the PlayStation Network. In addition to NBC shows like The Office, 30 Rock, and Heroes, new movie releases like Milk and Role Models will hit PSN day and date with the DVD release, and back-catalog titles like The 40-Year Old Virgin and The Big Lebowski should already be up. Pricing is ballpark with the competition: $2.99 to $5.99 for SD and HD rentals, and $9.99 to $14.99 for SD and HD purchases. Not bad, but we won't be happy until these fools drop the shenanigans and give us what we really want: Hulu. Make it happen, guys.

Sony just released a rambling update to it corporate strategy through fiscal year 2010. An interesting read for fans and competitors alike as Sony lays bare initiatives intent on moving Sony from recovery to the "leading global provider of networked consumer electronics and entertainment." Most notable in the near-term however, is word from Kazuo Hirai, chieftain of Sony Computer Entertainment, that Sony will make a movie download service available to US PlayStation 3 owners this summer -- Japan and Europe at later dates with details coming "next month," presumably at E3. Moreover, Sony expects its gaming business to achieve profitability by March 2009, the end of the current fiscal year. Of course, we already knew that Sony was prepped to deliver full-length TV shows and movies sometime in 2008 via its North American PLAYSTATION Network. But summer, eh? Judging by the increased molecular agitation of sidewalk effluence, we'd say that Sony's season of movie downloads is already upon us.

Read -- 2010 plan
Read -- US summer launch