3ality Digital, which played a huge role in the creation of
U2 3D, successfully completed a live 3D demonstration today by beaming a performance in real-time from Burbank, California to Las Vegas, Nevada for viewers at
NAB Show's Content Theater to see. The 30-minute program was a live feed of Howie Mandel and company showing off a new game show (dubbed
Would You Rather?) that could eventually pass the muster and end up on NBC. Notably, the transmission occurred via a single stream using an existing broadcast infrastructure, and folks on the other end were able to see just how swell 3D broadcasts can be -- even when live. The demo was established in order to prove that
live 3D airings (for sporting events, game shows, etc.) are indeed viable, but until folks start
gathering at cinemas or ditching their current sets for
3D-ready versions, we can't imagine this (incredibly intriguing idea) having mass appeal.
[Image courtesy of
Yahoo]
