Tucked in between the "worst kept secret" PSP Go and motion control demos at its E3 press conference, Sony also revealed new content for the PlayStation Network video service, and the ability to download video directly to the PSP, no PS3 or PC intermediary needed. No word on when to expect the new content exactly, but it will include video from Showtime Networks, Starz, G4 & E!, Summit Entertainment, The Weinstein Company, HDNet & Magnolia Pictures, Anime Network, Media Blasters, Right Stuf's Nozomi Entertainment, Starz Media's Manga Entertainment, Toei Animation, Viz Media, WEP, UFC, TNA and Video Action Sports. Looks like Sony will have easy on the go access to video store content up and running before Microsoft gets its Zune integration act together, but whether that compares to 1080p instant streaming promises remains to be seen (Hint: first one with direct Hulu access wins, we're just saying, guys.) Check out Sony's trailer embedded after the break.

Microsoft is busy announcing a slew of upgrades to Xbox Live, and the biggest news so far is relaunch of the video service, now Zune-branded with 1080p instant-on streaming content in 18 countries. XBL is also now integrated with Facebook -- your Facebook account can be linked to your Gamertag, and games will support Facebook Connect for sharing content online. That's pretty huge -- but if that wasn't enough, you're also getting Twitter and Last.fm in the deal. Want more? Netflix users will now be able to browse the entire catalog instead of simply loading their queue, and Microsoft has also gotten its Party Watch system in order, so you'll be able to heckle videos with your online friends. Last but not least, there's now live TV streaming for UK and Ireland gamers, who'll get Premier League soccer live from Sky. All in all, a solid set of updates for XBL -- but we'll wait and see how that "1080p" video looks before we pronounce Blu-ray dead. PR blurb after the break.