It's already delayed its controversial broadband capping plan in a number of markets, and it looks like Time Warner Cable has now gone one big step further in Rochester, New York (one of the initial test markets), where it has reportedly scrapped the new tiered pricing plan altogether. As you no doubt recall, the plan was more or less modeled on cellphone pricing plans, and had intended to cap customers' data usage at a certain level and charge upwards of $1 per GB for any overages (eventually maxing out at $150 per month). That, naturally, didn't go over so well with folks, and even New York Senator Charles Schumer eventually got in on the act and complained directly to Time Warner Cable. Of course, this still doesn't officially mark the end of the pricing plan in other markets, but it certainly seems to be getting increasingly difficult for Time Warner Cable to move ahead with it.

[Thanks, Phil]

Update: As a few of you have helpfully pointed out in comments, Time Warner Cable has now put out a statement of its own that confirms in not-at-all Orwellian terms that it is shelving all of its consumption-based billing trials "while the customer education process continues." The company also says that it'll soon be making bandwidth measurement tools available to customers, which it hopes will "aid in the dialog going forward."

In a move seemingly designed to further our frustrations with broadband providers, Time Warner Cable has soft-announced an "unlimited" package once its new data caps go into place... for an affordable $150 monthly charge. Responding to criticism over the company's plans to start capping usage and charging for overages, Landel Hobbs clarified the provider's stance, letting users know that the capping would be limited to a $75 ceiling, thus (when paired with its top tier plan) would provide "virtually unlimited" usage. Virtually unlimited. Here's a rundown of what the COO proposes:

• A limited package for "light users" at 1GB / monthly, 768KB down / 128KB up, with overage charges of $2 / GB / month.
• Road Runner Lite, Basic, Standard, and Turbo packages at 10GB / 20GB / 40GB / and 60GB caps, respectively, and overage charges at $1 / GB / month.
• A big daddy, 100GB Turbo package at $75 / month with overage fees of $1 / GB, which, when coupled with that magic threshold of $75 in charges, becomes the "unlimited" plan.

We only have two questions, guys. First, how will you let end users know they're hitting caps? Right now there's no centralized solution for monitoring bandwidth. Even cell phones show minutes used, so will you give us the infrastructure for broadband monitoring? Secondly -- instead of giving users a "virtually" unlimited package, why not just sell an unlimited package at $150 a month? The impression we get is that you want to leave the door open for aggressive users, and that your capping of capping charges might be a moving target in the right situation.

[Via eWeek]