Avid readers of Engadget HD are up on the latest 3D display and display technologies, but the same can not be said for the general masses. And before you start on the whole "I'm not wearing any stupid looking glasses," because no matter what you say, there are more people paying extra to go 3D movies than ever and the reason is simple; it's because this isn't like the crappy 3D you saw during the Super Bowl last year -- or that our parents grew up with. No, the 3D that Sony, Panasonic, and others are promising next year is like nothing you've seen. We've come a long way since the old anaglyph red and blue glasses that come in cereal boxes. So if like most, you could use a refresher on the 3D technologies and when you might get to use them, you should head on over and check it out.

At this point, Panasonic's 50-inch 3D plasma is just another one joining the fray, but considering how highly hyped the technology behind this was, we couldn't pass up an opportunity to throw our eyes on it for a bit at CEATEC. The 1080p panel was strikingly thin (or well mounted to give that impression), and the viewing angles were fantastic. The glasses that Panny provided, however, were relatively annoying (no surprise there). It should be noted that the actual spectacles sit pretty far off of your face, which simultaneously enables those with actual glasses to partake in the 3D experience while frustrating those without by giving them a cute blue rim that refuses to leave the periphery. As for image quality, the G-Force demo looked downright stunning, with depth being easily perceived and fast moving action whisking about seamlessly. Still, we're having a hard time believing a family of four would sit down and use these glasses for a two-hour presentation, but hey, we're not going to give up on the marketing squads just yet.

True, Panasonic's 103-inch 3D television is more desirable, but Panny's new 50-incher will be more affordable when it comes time to buy your first 3D set. The 1080p TV requires viewers to wear special specs, naturally, in this case, Panasonic's active "shutter" glasses. As the name implies, the lenses switch in sync with the TV so that the right image is seen by the right eye and the left image is seen by the left eye. All that quick image swapping requires new PDP materials and chips to maintain screen brightness. The new prototype will be on display at Ceatec show in Tokyo next week with plans for commercialization in 2010. You know, assuming anyone wants it.

Following CEDIA tradition, Runco (oh yes, they were actually here) had plenty to show off, with new projectors and LCDs, apparently enough that we needed two separate rooms for the press conference. We switched rooms to experience the company's new QuantumColor LED-lit Q-750i, combining Luminus Platlight technology with its own engineering to create what it says is unsurpassed performance and unrivaled customization. Its showcased a few new color management wrinkles, customers can have a shot at making green grass pop without skewing other elements starting in November for around $15k. The company also had in store new Crystal Portfolio LCDs, some featuring its OPAL technology for outdoor situations, and a new round of LightStyle series projectors, for the kind of folks who only want to spend five or seven grand on a PJ, while the VideoXtreme line falls somewhere between that and the $100k+ crowd. Also mentioned? The company plans to keep selling its plasmas, even though a certain someone (cough, Pio) has exited the market. Peep the read links for all the details and jaw dropping prices.

Read - Runco Unveils the Future of Home Theater Projection (QuantumColor)
Read - Runco Introduces Five New Performance LCD Displays
Read - Runco Reveals Its Most Affordable VideoXtreme Projectors
Read - Runco Sets a Projector Benchmark with its LightStyle Series

It's been less than a year since we first entered Panasonic's demo trailer, the main difference at CEDIA this year was the addition of a trailer for James Cameron's Avatar. We were lucky enough to get an early look at the footage shown, while it shared much with the trailer released a few weeks ago, you haven't seen the Terminator and Titanic director's latest effort unless you've seen it in 3D. Check after the break for the rest of our thoughts on the 3D demo, and what the future has to hold for thid display tech in the home.

To say that Panasonic's existing lineup of V10 NeoPDP sets were widely adored would be grossly understating things, so it makes sense to see the outfit unleash two new sizes in the family over at IFA. In the midst of mindless bragging about a Full HD 3D system that absolutely no one will be interested in until 3D content delivery is sorted, Panasonic has managed to confess that two new V10 sizes will be produced. If you'll recall, the set was already available in 42- and 50-inch flavors, but if those just felt too small for your palatial den, the new 58- (TX-P58V10E) and 65-inch (TX-P65V10E) models just might fit the bill. Specs wise, everything here will remain the same; a 1080p panel, 600Hz sub-field drive technology, VIERA CAST functionality for pulling in web content, THX certification and a laughable dynamic contrast ratio of over 2,000,000:1. There's no exact mention of a price or release date, but you can bet we'll be hounding the booth attendants for those tidbits as soon as we track 'em down.

You knew good and well it was coming, and come it has. Starting today, those fortunate enough to own an LG Broadband HDTV in the LH50 LCD series and PS80 plasma range can tap into VUDU's growing library of on-demand 1080p films. If you're still skeptical, we'll invite you to surf over to your set's Netcast interface; from there, you can either update your software to gain VUDU access or begin viewing right away (depending on when you purchased your tele). Oh, and if you're thinking of just lallygagging around while the rest of the world takes advantage, you should know that your first HD or HDX movie rental is gratis for a limited time, so there's some pretty obvious motivation to hop on it. Anyone given it a go? Impressed / unimpressed?

For anyone who can live by the credo that money is no obstacle is the way of getting the very best in your life, Panasonic's unveiled the 85-inch TH-85PF12U plasma HDTV. It outputs 1080p -- but we'd be honestly surprised if it didn't at this point -- and weighs in at 260 pounds, with its main body about 3.9 inches in depth. Price? Well, if you have to ask... it's $30,000 -- honestly not that surprising when you consider the years-old 103-inch model is still teetering around $45,000, give or take five grand.

Look here Hitachi, according to our extensive community college experience "Wooo" is always an indicator of a good time to be had by all, new experiences, possible overnight police station stays and most recently, UWB wireless shenanigans, super slim HDTVs or other examples of display imagination. Following that trend from your Japanese arm, these 5 spec bumped models of XP035 series plasmas (42-, 46- and 50-inch, pictured) and XP35 LCDs (42- and 47-inch) don't quite live up to the name, while spec bumps over last year's edition with thorough DLNA and DTCP-IP support and 500GB hard drives with iVDR slots to add even more space might impress some, we've come to expect more. Come 2010, we're looking for super resolution or something else you haven't done before, don't let us down this time. Click through for even more detailed prices and specs, we'll be in the corner checking our CES reservations one more time.

Read - Hitachi, 500GB HDD built-in full HD plasma / LCD TV - High-definition recording eight times / DLNA support "Wooo" 5 models
Read - Hitachi Announces Several PDPs and LCD TVs with Both a 500GB HDD and DLNA Support

Strange days, indeed -- we never would have thought it, but in the second quarter of 2009 plasma was the only large screen (greater than 40-inches) TV technology to show growth in the US market. Compared to the first three months of the year, plasma was up 31-percent in volume and 35-percent in dollars according to research firm Quixel. Take the DTV transition and add in the soft economy, and you've got a recipe for moving low-priced and good-looking 42-inch, 720p plasmas -- a whopping 40-percent more units. Even plasma fanboys like us wouldn't mistake this as a comeback, but we're happy to see evidence that consumers are using their eyes for more than peeping spec sheets when figuring a set's value. The revenue figures clearly show plasma's 50-inch battle line -- a large decrease in 46 - 50-inch 1080p sets was outweighed by gains in 1080p sets larger than 50-inches, and the 237-percent increase in sets 60-inches and up shows the way forward. [Warning - PDF read link]

In case you hadn't already learned your lesson and started checking behind the displays while HDTV shopping, the HD Guru points out another element of the in-store experience that throws off buyers (and likely contributes to the LCD vs. plasma choices we find so infuriating): lighting. In case you don't recall from your last trek to a big box superstore, the lighting is quite often stuck on blinding making it nearly impossible to discern any difference in picture quality between televisions, specifically in terms of contrast and black levels (the pictures above are of the same value priced display, at left, under normal home lighting, at right, how it looks under some store lighting setups.) Tested with an illuminance meter, all the stores (except Best Buy's Magnolia showrooms) averaged well above home ambient lighting levels, with Wal-Mart and Costco measuring the highest at 411.66 and 742.77 lux. Still, there's tips on how to get a good idea of a TV's black levels even under those circumstances, plus some choice words left over for the incredible (and useless) dynamic contrast ratio numbers every manufacturer trots out these days, so go ahead and get educated.

The CEDIA picture for Runco is finally clear, and we're thankful it's good news for the longstanding high end marque and CEDIA founder. Runco will indeed be at the CEDIA show next month, with more than a dozen new products in the company's booth and two dealer training rooms in play as well. Even though we can only dream of affording Runco gear, it's good to see it will be at the show -- given the nature of its product line, CEDIA really is the best fit. Apparently, the company agrees, and is tailoring its booth activities to address dealer needs. Full PR after the break.

Those shopping for a 100-inch VideoWall or say, a $20,000 projector will be pleased to know that Runco will be at September's CEDIA tradeshow, after all. Although the Planar/Runco presence at the custom-oriented show was in doubt, Crestron made room in its huge CEDIA booth for the brands will be at CEDIA -- which sounds like a good match to us, especially if Runco delivers on its promise to show off a new "benchmark" front projection product. No doubt it'll be something beyond our tax bracket (ditto for the Crestron gear), but we'll try to get a look at what Runco's cooking up when we go through the exhibition hall.

Update: The original source article has been pulled, but a check with Crestron confirms that there is no formal CEDIA collaboration between Crestron and Runco/Planar. For its part, Runco plans to make an official announcement regarding its CEDIA plans in the next few days. Stay tuned!

After a quick test run on Entone's IPTV boxes, VUDU has now done the deed with a big time player. In a joint announcement today with LG, the outfit is announcing its first major foray into STB-less movie streaming. LG's Netflix-friendly LH50 line of connected HDTVs will act as the hosts, with VUDU's tried and true high-def streaming service acting as the highly anticipated guest. The outfit's next generation movie platform will enable owners of the 47LH50, 50PS80, 60PS80 and 42LH50 to buy or rent HD and HDX (1080p) films on demand through a refreshed user interface that promises no stutters or buffering waits. The new VUDU also brings along instant fast forward and rewind as well as instant start for all movie qualities, and as before, there's no monthly fee associated with the service. Eager to dive on in? It'll be made available for everyone (existing owners included) starting next month, and just so you know, we definitely don't envision LG being the last TV maker to slip under VUDU's covers. The full release is after the break.

Update: From the sounds of Vudu's solo PR, the LG sets are just the first off the line, so we'd expect a few more manufacturers to partner up soon.

Panasonic's run of critical acclaim for its NeoPDP panels, and the V10 series in particular, just keeps rolling along. Given the positive reception the HD Guru gave Panny's G10-series set, it should come as no surprise that the higher-spec TC-P54V10 model came through its review with flying colors. The Guru blew right past the "sheet of glass" aesthetic and added color spaces that will largely go unused and got right into the good stuff. Sure, the 96Hz mode delivered on its promise of judder-free 4:4 pulldown, but most surprising was the V10's black level performance, which fell below the test equipment's ability to measure -- the review guessed it to be about half as bright as the G10's black level. That's in spitting distance of the Kuro performance, and the V10 managed to pull a little more dark detail as well. Yeah, it's a winner -- so much so that the Guru had to break out a fifth heart in its rating. The Kuro is dead, long live the Kuro.