Konica Minolta licenses white PHOLED technology from Universal Display
[Images courtesy InternationalLightTech and CityPages]


A bit earlier this year we heard that Panasonic (Matsushita's red-headed stepchild) was vying for a little recognition in the OLED TV game, but outside of that, details were scarce. Now, however, we're being told that the outfit is planning to start selling 40-inch OEL (organic electroluminescent, better known as OLED 'round these parts) televisions "as early as 2011." Reportedly, it will be investing "several billion yen" to construct a prototype production line for OEL panels "20-inches and larger" that will go into service next spring. We'd be pretty stoked if the final product were within sight, but make sure to ring us early on next decade to make sure we haven't completely forgotten about this here promise.
Several Japanese tech giants are teaming together today in a quest to make 40-inch and larger OLED panels for televisions. Sony, Toshiba, Panasonic, Sharp and others will participate under a joint development project initiated by the Japanese government. All of this is of course meant to help the Japanese companies compete with South Korea's chaebols, particularly Samsung and LG, as the industry giants maneuver for an advantage over the next, next-generation flat panel technology to dominate the living room.
In case you didn't get the message, Sony's due sooner-rather-than-later 27-inch OLED is going to be priced for the Mark Cubans, Bill Gates' and other people not you of the world, at least for the next couple of years. Even with recent massive investments, U.S. head Stan Glasgow tells CNET OLEDs in the future could be seen as a premium alternative to LCDs, but don't expect Sony to jump on smaller screens while they wait for the technology to catch up, HDTV is the focus. As for the upcoming standard def-streaming Hancock experiment? The first of many, if things go well, while at the same time he acknowledges format war winner Blu-ray may not penetrate to the same level as DVD since "a lot of people may be happy with an upconverting DVD player" -- which would be music to Toshiba's ears.
Not like LG had any choice but to get savvy with OLED, but either way, it's good to hear that it's making the investment willingly. According to CEO Kwon Young-soo, LG is planning to use some of its "abundant cash" (must be nice, right?) to "increase capital spending for the active-matrix organic light-emitting diodes (AMOLED) business." He refused to dole out a proper figure at the time, noting that the company was "still watching the market to seek a proper time to implement decisive action." As for logistics, it's highly likely that a little tag-team work with Samsung SDI will take place, while it's also probable that we'll see its 3.5G AMOLED line relocated to its facilities in "Paju, Gyeonggi Province, following the relocation of the two-generation production line in Gumi." So, LG -- now that we know you're all gung ho, might we see that 32-inch OLED TV before 2011?
No, really... more rumors of Panasonic shifting R&D yen into OLED televisions? Oh you betcha, albeit this time with the specifics of a 37-inch OLED targeted for a retail launch in the next three years. Japanese newspaper, Sankei Shimbu, is reporting that the OLED panels will be produced on a parallel assembly line at Panasonic's new IPS Alpha factory. Without offering any specifics, Panny did have the decency to confirm that it's working on OLED technology -- something we already knew about. With consumers and editors alike awestruck by OLED display technology and Sony and Samsung already official committed to delivering medium to large panels in 2009/2010, only the chatter of Panasonic not pursuing OLED as a future panel technology would surprise us.




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