I do tend to agree a bit with this assessment regarding the BDA associationg being overly optomistic. I guess it probably comes down a bit to company pride. Everyone wants to believe the company they work for is pretty good at what they do, doing pretty well and is economically secure.
I sure as heck wouldn't want to work at a company that sucks at what they do, make a horribly overpriced product in an economic recession and feel unsure about my companies' economic future.
So sure. We'll just add all those PS3s. 21 million world wide I think Sony as touting or was it 24 million? as blu-ray players. See, that's a lot? If each one buys 2 blu-rays a year, we'll have 50 million sales. At $20.00 - $30.00 a movie, we'll say averaging $25.00, we'd have a billion dollars in sales. Its money in studio's pockets?
Let alone all those standalone players which probably would have a much higher yearly attach rate. With both standalone players becoming cheaper and ps3s become cheaper(or so analysts like Michael Pratcher suggest) before x-mas, you'll probably see an slow but gradual uptake of blu-ray players and sales. You just have to try not to factor in or try to ignore an economic depression.
Reader Comments (Page 1 of 1)
Wes @ Jun 25th 2009 9:43PM
I do tend to agree a bit with this assessment regarding the BDA associationg being overly optomistic. I guess it probably comes down a bit to company pride. Everyone wants to believe the company they work for is pretty good at what they do, doing pretty well and is economically secure.
I sure as heck wouldn't want to work at a company that sucks at what they do, make a horribly overpriced product in an economic recession and feel unsure about my companies' economic future.
So sure. We'll just add all those PS3s. 21 million world wide I think Sony as touting or was it 24 million? as blu-ray players. See, that's a lot? If each one buys 2 blu-rays a year, we'll have 50 million sales. At $20.00 - $30.00 a movie, we'll say averaging $25.00, we'd have a billion dollars in sales. Its money in studio's pockets?
Let alone all those standalone players which probably would have a much higher yearly attach rate. With both standalone players becoming cheaper and ps3s become cheaper(or so analysts like Michael Pratcher suggest) before x-mas, you'll probably see an slow but gradual uptake of blu-ray players and sales. You just have to try not to factor in or try to ignore an economic depression.