The fact for this year is that even the trade (always guaranteed to be blowing hard for a little PR-boosting optimism) expect sales at less than 7%.
"Although Blu-ray sales were up, Screen Digest said the format “barely made a dent in the missing revenue”.
“We expect Blu-ray to account for 6.9 per cent of international video spending this year – assuming there is strong promotional activity [by the studios],” said Helen Davis Jayalath, senior analyst at Screen Digest."
Blu-ray's true growth rate has been tiny and have shrunk lately (it has not out-paced DVD even with the huge difference being launched with the PS3 has brought it and a host of movies aimed at the 'PS3 demographic).
No wonder the cheer-leaders for Blu-ray here stopped posting the Nielson numbers. Last week sales 'grew' to $16 million - up from under $8 million the week before. That's poor with a capital P.
Time is running out, fast.
For those of us who never believed it would be anything but a short-lived niche format it's ok, we'll probably jump on the next one too, it's no biggee if you have the $.
For those who fooled themselves (and worse, others) less fortunate that it would become 'the next DVD' and take a majority share of the retail movie market it must be a little sickening to watch it all going slowly turning to cr@p heading down the sh*tter.
Reader Comments (Page 1 of 1)
Multi-format-mayhem @ Jun 22nd 2009 9:20PM
Eating Pie -
those sales % numbers you're quoting are just the usual cherry-picked garbage.
The facts are (as even this site had to post) that in 2008 Blu-ray took 4.45% of the total movie disk sales.
"Blu-ray software shipments grew .... to 63.2 million units in 2008, from 18 million units in 2007, DEG said.
DVD shipments also were down during the year, declining to 1.4 billion units, an almost 15% drop from 2007 unit shipments."
www.videobusiness.com/article/CA6627437.html?nid=3511
The fact for this year is that even the trade (always guaranteed to be blowing hard for a little PR-boosting optimism) expect sales at less than 7%.
"Although Blu-ray sales were up, Screen Digest said the format “barely made a dent in the missing revenue”.
“We expect Blu-ray to account for 6.9 per cent of international video spending this year – assuming there is strong promotional activity [by the studios],” said Helen Davis Jayalath, senior analyst at Screen Digest."
www.ft.com/cms/s/0/8768baf0-59d5-11de-b687-00144feabdc0.html
Blu-ray's true growth rate has been tiny and have shrunk lately (it has not out-paced DVD even with the huge difference being launched with the PS3 has brought it and a host of movies aimed at the 'PS3 demographic).
No wonder the cheer-leaders for Blu-ray here stopped posting the Nielson numbers.
Last week sales 'grew' to $16 million - up from under $8 million the week before.
That's poor with a capital P.
Time is running out, fast.
For those of us who never believed it would be anything but a short-lived niche format it's ok, we'll probably jump on the next one too, it's no biggee if you have the $.
For those who fooled themselves (and worse, others) less fortunate that it would become 'the next DVD' and take a majority share of the retail movie market it must be a little sickening to watch it all going slowly turning to cr@p heading down the sh*tter.