I really don't see how this is going to compete against BD in other markets besides China. I think it will be more difficult to make illegal copies in China if the government locks down the format in there country, which is what I thought CBHD was, a way for the Chinesse government to lock down home video and combat piracy in there country.
Right - CBHD isn't aimed at competing with BD outside of China. That wasn't what I was quoting, though. TCL was saying that the price difference meant they were targeting a different segment within China with a lower pricing structure. This is very applicable to many industries, but doesn't translate well to optical media. For instance, Toyota's Lexus brand doesn't necessarily compete with their Prius automobiles. They are targeting different segments. Lexus offers premium features and demands a premium price tag. My point was, aren't both of these formats 1080p? If you are comparing 'The Departed' on CBHD to 'The Departed' on BD, you are comparing apples to apples. The only thing CBHD may lack is BD-Live or some extras. Whether or not that justifies a 300-400% premium has yet to be seen...in China.
Reader Comments (Page 1 of 1)
hey hey @ Apr 24th 2009 10:27AM
I really don't see how this is going to compete against BD in other markets besides China. I think it will be more difficult to make illegal copies in China if the government locks down the format in there country, which is what I thought CBHD was, a way for the Chinesse government to lock down home video and combat piracy in there country.
imonit @ Apr 24th 2009 10:39AM
Right - CBHD isn't aimed at competing with BD outside of China. That wasn't what I was quoting, though. TCL was saying that the price difference meant they were targeting a different segment within China with a lower pricing structure. This is very applicable to many industries, but doesn't translate well to optical media. For instance, Toyota's Lexus brand doesn't necessarily compete with their Prius automobiles. They are targeting different segments. Lexus offers premium features and demands a premium price tag. My point was, aren't both of these formats 1080p? If you are comparing 'The Departed' on CBHD to 'The Departed' on BD, you are comparing apples to apples. The only thing CBHD may lack is BD-Live or some extras. Whether or not that justifies a 300-400% premium has yet to be seen...in China.