China Blue HD players revealed, second stage of the format war is officially on
China's alternative to Blu-ray finally has some hardware to show off, with players from TCL and Shinco making their debut this week. Priced at less than 2,000 yuan ($292) they're reportedly 40% cheaper than the competition, and while the promised support from Warner Bros. has yet to materialize it plans to release 100 movies on the CBHD format by the end of the year. That's about all the machine translation could help us make out beyond the usual promise of lower licensing fees for Chinese manufacturers, but a better look at the latest (and by far most legit, although that's not saying much) Blu-ray fighter is beyond the read link.
[Via CDR Info]
[Via CDR Info]
























Reader Comments (Page 1 of 1)
imonit @ Apr 24th 2009 10:22AM
The referenced article is ridiculous: "TCL believes that the CBHD format is actually not competing with the Blu-ray format, since they are addressed to different market segments, mainly due to their different retail price."
So, if I can get The Dark Knight on CBHD for $7 or on BD for $24, these formats aren't in competition because the prices are different? Is BD more 1080p-ish than CBHD?
If Warner really wanted to ramp up sales, they'd revive HD DVD support. I can't tell you how many people I know that bought discs just so their preferred format would 'win'. In a BD only world, things can get pretty boring. Just take a look at the comment count on EngadgetHD for further evidence...
Jeff @ Apr 24th 2009 10:43AM
HD-DVD is dead, get over it and move on already sheesh.
MI @ Apr 24th 2009 11:05AM
Yea, so was DIVIX, bla bla bla...
Mojo_Yugen @ Apr 24th 2009 11:52AM
I know! Look at how boring things got without DIVX around to compete with the DVD format. DVD prices went through the roof. Player prices became outrageously expensive. The price and quality of movies went up and down, respectively.
My god, let's keep around multiple competing formats to stop a repeat of that madness!!!!
[And now we end our post from bizzaro world and return to planet Earth.]
Roberta @ May 13th 2009 2:27PM
Yeah. Bring back HD-DVD! C'mon Warners.
Nick @ Apr 24th 2009 12:13PM
Boring is good. Now I don't have to worry about which movies will be released on one format or another, I can just assume that every new movie will be released on blu ray and be done with it. I'm still wating for my copy of fear and loathing in las vegas on blu ray by the way..
EatingPie @ Apr 24th 2009 8:55PM
A bit of HD-DVD misconceptions to clear up. Had HD-DVD won, this technology would still be in the works! It was planned before the format war ended.
Why?
HD-DVD had similar licensing fees to Blu-ray: same codecs, same licensing. Reviving HD-DVD would not change this one iota.
An interesting side note though (regarding hardware)...
Near the end of the format war, Toshiba was going to cut the hardware licensing fees for China in order to get cheap (sub-$99.00) players into the US/JP markets. HD-DVD was already a huge loss for them with their own players. The logic: low prices, more market penetration, win format war, make money back with licensing. But when this planned licensing cut hit the wires, I read several tech/financial blogs wondering how the heck Toshiba planned to succeed financially if they nixed the *only* part of the equation that meant money for them: future licensing for Chinese-made players. Of course, they lost the format war before any of this came to pass, so that question will never be answered.
But don't get this wrong. China still wanted their own format -- *disk* prices being the key here -- and was going forward regardless.
-Pie
hey hey @ Apr 24th 2009 10:27AM
I really don't see how this is going to compete against BD in other markets besides China. I think it will be more difficult to make illegal copies in China if the government locks down the format in there country, which is what I thought CBHD was, a way for the Chinesse government to lock down home video and combat piracy in there country.
imonit @ Apr 24th 2009 10:39AM
Right - CBHD isn't aimed at competing with BD outside of China. That wasn't what I was quoting, though. TCL was saying that the price difference meant they were targeting a different segment within China with a lower pricing structure. This is very applicable to many industries, but doesn't translate well to optical media. For instance, Toyota's Lexus brand doesn't necessarily compete with their Prius automobiles. They are targeting different segments. Lexus offers premium features and demands a premium price tag. My point was, aren't both of these formats 1080p? If you are comparing 'The Departed' on CBHD to 'The Departed' on BD, you are comparing apples to apples. The only thing CBHD may lack is BD-Live or some extras. Whether or not that justifies a 300-400% premium has yet to be seen...in China.
kbsig106 @ Apr 24th 2009 12:35PM
The Shinco looks like my Toshiba A-3, separated at birth?
teej @ Apr 24th 2009 1:08PM
what happened to CH-DVD??
Richard Lawler @ Apr 24th 2009 1:26PM
This is CH-DVD, they just changed the name. http://www.engadgethd.com/2008/07/28/chinas-blu-ray-competitor-cbhd-brings-hd-dvd-back-from-the-dead/
LJ @ Apr 24th 2009 2:54PM
since pirating in China is so common i doubt this thing will survive
Stan @ Apr 24th 2009 6:16PM
more Chinese junk....just what we need...
Roberta @ May 13th 2009 2:32PM
More junk? Yeah.....like their Shanling, Jolida and Cayin amplifiers and Oppo Blu-ray & DVD players. All junk. Yup. Un-huh.
You got it, Bub!
Richard @ Apr 24th 2009 6:44PM
Chinese pirates has answer for hd, first is that massive torrent is already has hd content mostly in 720p, in the street they selling double layer dvd that has 720p quality video not sure if regular dvd play can play that, but a ps3 can probably.
EatingPie @ Apr 24th 2009 8:34PM
I think I missed something. Since when is $299 USD "40% less than the competitor [Blu-ray]"? The Sony and Panasonic both sold before Christmas at $199. Now they are about $250.
On Piracy. Piracy was one of the main reasons this format was developed!
Unlike Internet piracy, in China, pirates actually *sell* discs on the street, and the Chinese people buy them because they are so incredibly cheap and so easy to get. The goal here is to have a legitimate format that is also very cheap -- like $5.00 or something -- so people will buy legal copies of movies instead of relying on the pirates. That is why Warner has said they'll back this format. Better to make *some* money than *no* money at all!
Also, it's supposed to be China only, so it won't compete with Blu-ray anywhere else.
-Pie
nitecourt @ Apr 24th 2009 9:42PM
Hope it stays in China. Over here it my poison your kids or release sulfur gas to corrode your other A/V equipment.
CB @ Apr 30th 2009 4:07AM
Huh, what?