"EngadgetHD will be rebranded as Warner-Blu-ray. The new division will now be headed by Darren Murph. Reporting for him will be Ben Drawbaugh, who will head up the Brave Face Subdivision, which will promote market share information, and a TBA, who will be taking over Murph's previous role running the Toshiba Monitoring Subdivision. Warner hopes that the new structure and rebranding will guarantee that Blu-ray sales reach parity with DVD, just like Sony promised they would do last year."
Reader Comments (Page 1 of 1)
Jerry @ Mar 3rd 2009 11:32PM
Isn't this supposed to be where you disclose that Engadget is a part of the TimeWarner family?
squiggleslash @ Mar 4th 2009 4:00PM
That's covered in the article:
"EngadgetHD will be rebranded as Warner-Blu-ray. The new division will now be headed by Darren Murph. Reporting for him will be Ben Drawbaugh, who will head up the Brave Face Subdivision, which will promote market share information, and a TBA, who will be taking over Murph's previous role running the Toshiba Monitoring Subdivision. Warner hopes that the new structure and rebranding will guarantee that Blu-ray sales reach parity with DVD, just like Sony promised they would do last year."