1. It's not line doubling. 2. Nobody's claiming it's HD. 3. Toshiba is not using it to "attack Blu-ray". They've bowed out of the HD disc-based media game, after losing a billion on HD DVD. The fact they're implementing cheap upscaling technologies in their TVs to make HDTVs more desirable at a time when most sources of content are SD is pretty reasonable. Guess what, Sony's doing the same thing. Is Sony using upscaling to attack Blu-ray too?
Engadget HD decided to run a hate-on against Toshiba at the end of the HD wars. They've consistently refused to acknowledge why Toshiba isn't investing in Blu-ray, instead portraying the whole thing as a war Toshiba's still fighting on behalf of HD DVD, despite Toshiba dropping the latter format. The claim Toshiba is creating new upscaling technologies to fight Blu-ray is so ridiculous it's incredible EHD can get away with claiming it.
Acknowledging the real reason means acknowledging that intelligent people who have to make real decisions with real money and real jobs on the line believe that Blu-ray is the wrong technology at the wrong time, and that investing in it at this particular point, competing with heavily subsidized boxes from Sony et al, in the vain hope that in three or four years the format might be successful, is a dead end.
By believing that upscaling is somehow part of a war on Blu-ray, you've fallen for EHD's argument hook line and sinker. Open your eyes.
Toshiba is investing in upscaling because it's cheap and desirable. Just as Sony is. Just as Pioneer is. Toshiba is not investing in Blu-ray not because they're still trying to push HD DVD, but because they don't believe it'll be profitable in the short term, or successful in the long term.
Reader Comments (Page 1 of 1)
squiggleslash @ Dec 3rd 2008 11:56AM
Wow, that's pathetic.
1. It's not line doubling.
2. Nobody's claiming it's HD.
3. Toshiba is not using it to "attack Blu-ray". They've bowed out of the HD disc-based media game, after losing a billion on HD DVD. The fact they're implementing cheap upscaling technologies in their TVs to make HDTVs more desirable at a time when most sources of content are SD is pretty reasonable. Guess what, Sony's doing the same thing. Is Sony using upscaling to attack Blu-ray too?
Engadget HD decided to run a hate-on against Toshiba at the end of the HD wars. They've consistently refused to acknowledge why Toshiba isn't investing in Blu-ray, instead portraying the whole thing as a war Toshiba's still fighting on behalf of HD DVD, despite Toshiba dropping the latter format. The claim Toshiba is creating new upscaling technologies to fight Blu-ray is so ridiculous it's incredible EHD can get away with claiming it.
Acknowledging the real reason means acknowledging that intelligent people who have to make real decisions with real money and real jobs on the line believe that Blu-ray is the wrong technology at the wrong time, and that investing in it at this particular point, competing with heavily subsidized boxes from Sony et al, in the vain hope that in three or four years the format might be successful, is a dead end.
By believing that upscaling is somehow part of a war on Blu-ray, you've fallen for EHD's argument hook line and sinker. Open your eyes.
Toshiba is investing in upscaling because it's cheap and desirable. Just as Sony is. Just as Pioneer is. Toshiba is not investing in Blu-ray not because they're still trying to push HD DVD, but because they don't believe it'll be profitable in the short term, or successful in the long term.
They're right, you know.